Kids and Adults Want iPads More Than Anything Else This Holiday Season

MacRumors · Nov 20, 2012, 04:34 PM

According to a survey done by Nielsen, U.S. consumers aged 6-12 are significantly more interested in purchasing Apple's iOS products over the next 6 months. The new Nintendo Wii U took the #2 spot, but lagged well behind the iPad. Meanwhile, the iPod Touch, iPad Mini and the iPhone rounded out the rest of the top 5 most wanted products for this age group.

Quote:

Approximately half the children surveyed expressed interest in the full-sized iPad (up from 44% last year), and 36 percent in the new iPad Mini. The iPod Touch and iPhone are also coveted devices among these young consumers (36% and 33%, respectively). Kids are also likely to ask for dedicated gaming hardware this holiday, with 39 percent excited to own Nintendo's just-released console offering, Wii U, and 29 percent indicating they want a device from that company's portable DS family. Microsoft's Xbox 360 and Sony's PlayStation 3 also proved appealing, with approximately one-quarter of kids 6-12 saying they want these high definition consoles.

Nielsen also surveyed persons aged 13+ and found the iPad also topped that list. The remainder of the 13+ year old list was less dramatically in favor of Apple than the 6-12 year old group.

In a separate survey of (presumably) adults, Reuters found that one third of U.S. consumers were thinking of buying a tablet this holiday season. Amongst those who wanted a tablet, the iPad was again the most popular with 25% of respondents planning to purchase one. Second and third place went to the Kindle (15%) and Samsung (15%) tablets. Finally, Apple's new iPad mini came in at 8% amongst respondents.

Article Link: Kids and Adults Want iPads More Than Anything Else This Holiday Season

Gnomepatrol · Nov 20, 2012, 04:36 PM

I want to buy an Apple TV no one said ever.

Seriously they need to either get some go on the Apple TV or drop it.

gugy · Nov 20, 2012, 04:36 PM

will sell like water.

ThE.MeSsEnGeR · Nov 20, 2012, 04:37 PM

of course that, and iTunes 11.

camnchar · Nov 20, 2012, 04:37 PM

Only 4 out of the top 5 spots? Apple is doomed.

Pakaku · Nov 20, 2012, 04:37 PM

Not me. I'd like a refurb 2011 17" Macbook Pro

Tech198 · Nov 20, 2012, 04:38 PM

Of Course...

WE Love iPads

(even us adults)

Someone decided to do a graph cos their board .... oh well..

Dwalls90 · Nov 20, 2012, 04:39 PM

Quote:

Originally Posted by Pakaku

Not me. I'd like a refurb 2011 17" Macbook Pro

That puts you in the 1%.

Literally.

Pakaku · Nov 20, 2012, 04:39 PM

Quote:

Originally Posted by gugy

will sell like water.

Apple Water, now clearer than ever

Worf · Nov 20, 2012, 04:39 PM

iPad on the top of the most wanted list and Microsoft Surface on the bottom? This is a surprise only to Ballmer.

Lennholm · 04:46 PM

Ouch, poor PS Vita, below even the old PSP.

Pakaku · Nov 20, 2012, 04:40 PM

Quote:

Originally Posted by Dwalls90

That puts you in the 1%.

Literally.

I feel quite special now

rjohnstone · Nov 20, 2012, 04:40 PM

I would like to know how many 6-12 year old kids can afford to buy anything on that list?

Interest is meaningless without the means to follow through.

I'm interested in a Ferrari. Never mind that I can't afford one.

The adult survey has more relevance.

urbanlung · Nov 20, 2012, 04:40 PM

Microsoft Surface doesn't look to good near the bottom at 6%. Oh dear.

KieranDotW · Nov 20, 2012, 04:41 PM

Lol gg M$ surface

Edit: ^ Beat me to it

ZacNicholson · Nov 20, 2012, 04:42 PM

happy to see surface is below 10%

TouchMint.com · Nov 20, 2012, 04:43 PM

Pretty interesting how close the kids and "adults" are in their gadget wantings.

jayducharme · Nov 20, 2012, 04:45 PM

Quote:

Originally Posted by rjohnstone

Interest is meaningless without the means to follow through.

They have the means; they're known as parents. If the kids howl loudly and persistently enough, the parents are the ones who will buy the devices. And apparently, this "sluggish" economy hasn't stopped adults from snapping up Apple products by the boatload.

mrsir2009 · Nov 20, 2012, 04:46 PM

Quote:

Originally Posted by Worf

iPad on the top of the most wanted list and Microsoft Surface on the bottom? This is a surprise only to Ballmer.

It's a surprise to him...?

BJB Productions · Nov 20, 2012, 04:46 PM

Greedy little kids...

Maybe I'm just a curmudgeon.

Tech198 · Nov 20, 2012, 04:46 PM

Quote:

Originally Posted by Pakaku

Apple Water, now clearer than ever

lol... There may be a market for that..

gnasher729 · Nov 20, 2012, 04:48 PM

Quote:

Originally Posted by Gnomepatrol

I want to buy an Apple TV no one said ever.

Seriously they need to either get some go on the Apple TV or drop it.

Regarding Apple TV, Apple has so far delivered everything they promised. On the other hand, they haven't actually promised anything. We have seen rumors, we have seen rather clueless analysts, there have been endless discussions, but Apple hasn't actually announced or promised anything.

mrsir2009 · Nov 20, 2012, 04:49 PM

Quote:

Originally Posted by rjohnstone

I would like to know how many 6-12 year old kids can afford to buy anything on that list?

Interest is meaningless without the means to follow through.

I'm interested in a Ferrari. Never mind that I can't afford one.

The adult survey has more relevance.

Parents + Christmas + Reasonably-affordable-iDevice = $ale$

topmounter · Nov 20, 2012, 04:52 PM

When I was a kid, we were happy to get a bowl of soup and a piece of hard candy.

Now kids are so fat they can barely leave the house and all they want are things that will insure that they remain fat.

REM314 · Nov 20, 2012, 04:52 PM

I think this speaks most to Apples advertising campaigns vs. competitors. Apple just appeals to kids and what they perceive as the "coolest" or "best" product regardless of whether it is true.

Nov 20, 2012, 04:36 PM	#3
gugy macrumors 68000 Join Date: Jan 2005 Location: La Jolla, CA	will sell like water. __________________ MacPro 2.66 12 Core, 30" and 23" ACDs, MacBook Pro 2.2, MacBook, iPod 1G-5G, Shuffle 2G, iPhone 3G/4S
	2

Nov 20, 2012, 04:37 PM	#4
ThE.MeSsEnGeR macrumors 6502a Join Date: Jan 2009 Location: Zgharta, Lebanon	of course that, and iTunes 11. __________________ 13" MacBook Air. iPad 3. iPhone 4.
	9

Nov 20, 2012, 04:37 PM	#5
camnchar macrumors 6502 Join Date: Jan 2006 Location: SLC, Utah	Only 4 out of the top 5 spots? Apple is doomed. __________________ Apple //c, 1 MHz, 128k RAM, 5.25" floppy drive, 1-button mouse
	44

Nov 20, 2012, 04:38 PM	#7
Tech198 macrumors 68000 Join Date: Mar 2011 Location: Australia, Perth	Its a "No Brainer" Of Course... WE Love iPads (even us adults) Someone decided to do a graph cos their board .... oh well.. __________________ 15" i7 Macbook Pro, 750Gig HD, Apple TV 2, iPhone 4S, iPad 3 16Gig
	1

Nov 20, 2012, 04:39 PM	#10
Worf macrumors regular Join Date: Jun 2010	iPad on the top of the most wanted list and Microsoft Surface on the bottom? This is a surprise only to Ballmer. __________________ iPhone 4S iPad Mini How to decide whether to buy into Android or iOS - Here
	24

Nov 20, 2012, 04:36 PM	#2
Gnomepatrol macrumors member Join Date: Dec 2011 Location: Metro East Area	I want to buy an Apple TV no one said ever. Seriously they need to either get some go on the Apple TV or drop it.
	3

Nov 20, 2012, 04:37 PM	#6
Pakaku macrumors 6502 Join Date: Aug 2009	Not me. I'd like a refurb 2011 17" Macbook Pro
	2

Nov 20, 2012, 04:40 PM	#11
Lennholm macrumors 6502a Join Date: Sep 2010	Ouch, poor PS Vita, below even the old PSP. Last edited by Lennholm; Nov 20, 2012 at 04:46 PM.
	11

Nov 20, 2012, 04:40 PM	#13
rjohnstone macrumors 68030 Join Date: Dec 2007 Location: PHX, AZ.	I would like to know how many 6-12 year old kids can afford to buy anything on that list? Interest is meaningless without the means to follow through. I'm interested in a Ferrari. Never mind that I can't afford one. The adult survey has more relevance. __________________ "You can't really dust for vomit" - Nigel Tuffnel Some Apple ***, some Android * and some Windows based ***.
	14

Nov 20, 2012, 04:40 PM	#14
urbanlung macrumors regular Join Date: Jan 2004 Location: location, location!	Microsoft Surface doesn't look to good near the bottom at 6%. Oh dear. __________________ Hofstadter's Law: It always takes longer than you expect, even when you take into account Hofstadter's Law
	6

Nov 20, 2012, 04:41 PM	#15
KieranDotW macrumors regular Join Date: Apr 2012 Location: Canada	Lol gg M$ surface Edit: ^ Beat me to it
	4

Nov 20, 2012, 04:42 PM	#16
ZacNicholson macrumors 6502 Join Date: Jun 2011 Location: Indiana	happy to see surface is below 10% __________________ follow me on twitter @zac_nicholson watch my youtube www.youtube.com/mrzacnicholson 2011 13" MBP, iPhone 4 (jailbroken), iPad 3 32 GB Verizon(jailbroken), Apple tv 2(jailbroken)
	4

Nov 20, 2012, 04:43 PM	#17
TouchMint.com macrumors 6502 Join Date: May 2012 Location: Phoenix	Pretty interesting how close the kids and "adults" are in their gadget wantings. __________________ www.TouchMint.com iPhone App Developer Apps of the month: Baseball Stats Tracker Touch (Over 10,000 Copies Sold!) Quiz and Flashcard Maker
	1

Nov 20, 2012, 04:46 PM	#20
BJB Productions macrumors 6502a Join Date: Nov 2008	Greedy little kids... Maybe I'm just a curmudgeon. __________________ 15'' Unibody i7 Quad Core Macbook Pro (2011) \| White 16gb iPad2 \| White 16gb iPhone 5
	3

Nov 20, 2012, 04:52 PM	#24
topmounter macrumors 65816 Join Date: Jun 2009	When I was a kid, we were happy to get a bowl of soup and a piece of hard candy. Now kids are so fat they can barely leave the house and all they want are things that will insure that they remain fat. __________________ iLoveDrones.com
	17

Nov 20, 2012, 04:52 PM	#25
REM314 macrumors regular Join Date: Jun 2009 Location: Canada	I think this speaks most to Apples advertising campaigns vs. competitors. Apple just appeals to kids and what they perceive as the "coolest" or "best" product regardless of whether it is true. __________________ Custom Desktop PC (Win7); Early 2008 MBP (OS10.6/10.7); Samsung Galaxy SIII 32GB; iPad 2 32GB Black
	10

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