Jony Ive is Now Playing the Steve Jobs Role

MacRumors · Nov 5, 2012, 01:04 PM

Jony Ive is now the spiritual successor for Steve Jobs at Apple, according to technology journalist Micah Singleton. Tim Cook is playing the role he always played. Cook is a details guy and handles the supply chain like no one else. But, Jobs was always the product guy, and his fingerprints were on everything Apple did.

Singleton:

Quote:

When Steve Jobs was CEO of Apple, its senior leadership was a two-headed monster. Steve put his touch on every product Apple released, while then COO Tim Cook made sure operations ran smoothly, and products were properly distributed. Using this model, Apple had unprecedented creative and financial success. With the recent moves made by now CEO Tim Cook, this model has returned, albeit slightly altered, with Cook leading, and Sir Jony Ive playing the role of Jobs, taking over creative control of the world's largest company.

Article Link: Jony Ive is Now Playing the Steve Jobs Role

komodrone · Nov 5, 2012, 01:06 PM

if only we can get Jony to do the keynotes.

Atari5001 · Nov 5, 2012, 01:07 PM

Ohh hell yes!!!!

thomasfxlt · Nov 5, 2012, 01:09 PM

Simply put.... great move!

CristobalHuet · Nov 5, 2012, 01:09 PM

Go hard, Jony.

wickerman1893 · Nov 5, 2012, 01:09 PM

Makes a lot more sense. Jony has the vision that Cook lacks.

macchiato2009 · Nov 5, 2012, 01:10 PM

i wish it will unleash his creativity

because we've seen a lot of compromises lately...

the ipod's are not really what we expected...

SandboxGeneral · Nov 5, 2012, 01:10 PM

If it works, go with it!

TennisandMusic · Nov 5, 2012, 01:10 PM

I think we will quickly know if this is a good or a bad thing. Apple needs to get back to focusing on pros and productivity, and solid tools for these types. Sure, iOS can still get plenty of attention, but one does not have to be ignored at the expense of the other.

nuckinfutz · Nov 5, 2012, 01:11 PM

Ive looks pissed!

The Bulge · Nov 5, 2012, 01:11 PM

Creepy smile.

sircharles · Nov 5, 2012, 01:11 PM

You can not run the company if you lack passion and commitment to the company and it's products. Tim and Jon are the one.

CristobalHuet · Nov 5, 2012, 01:12 PM

Quote:

Originally Posted by The Bulge

Creepy smile.

What smile?

pommie82 · Nov 5, 2012, 01:13 PM

I think phil Schiller & Jony at keynotes presenting would be perfect.

nick_elt · Nov 5, 2012, 01:13 PM

Brilliant. Even though i have android now, im an apple guy at heart. And once he spins his magic ill be straight back.

camnchar · Nov 5, 2012, 01:13 PM

Way to go, Tim. Elevating Ive and dumping Forstall should make for some insanely great products coming up.

nick_elt · Nov 5, 2012, 01:13 PM

Quote:

Originally Posted by The Bulge

Creepy smile.

Jony smiles?

Scrub175 · Nov 5, 2012, 01:13 PM

It feels like Apple is in a waiting for what's next mode, relying on previous successes. I feel this change will put Apple back into creating its own future with new products. I know the mini is a new product but overall there's a creative drive that's still missing. It's back.

MacMyDay · Nov 5, 2012, 01:13 PM

Jony does not look best pleased about his new role. Do not approach the cage. Do not feed the Jony.

nfl46 · Nov 5, 2012, 01:14 PM

Now, this is a GREAT move by Tim! At least he knows people's strong points around him.

egeek84 · Nov 5, 2012, 01:14 PM

The Bulge · Nov 5, 2012, 01:14 PM

Quote:

Originally Posted by CristobalHuet

What smile?

My thoughts exactly.

nuckinfutz · Nov 5, 2012, 01:15 PM

Man

Doesn't Apple have a campus gym? Some execs need to get in and shed some pounds.

SWPROX · Nov 5, 2012, 01:17 PM

Jony is always like "YOU,yes YOU-am watching YOU

"

neuregulin · Nov 5, 2012, 01:17 PM

I was amazed by APPL board to let Tim lead the company, not he is not a good leader. APPL is different from any other company not because of its operation (that's Tim, he does a fantastic job!), but because of Steve!

They should have been looking for Steve's replacement and Johny should be at least on that short list. Wondering why it takes them a whole year to find Johny..... next door.

Nov 5, 2012, 01:06 PM	#2
komodrone macrumors 6502 Join Date: Apr 2011	if only we can get Jony to do the keynotes.
	91

Nov 5, 2012, 01:07 PM	#3
Atari5001 macrumors newbie Join Date: Sep 2012	Ohh hell yes!!!!
	27

Nov 5, 2012, 01:09 PM	#4
thomasfxlt macrumors 6502 Join Date: Oct 2005	Simply put.... great move!
	33

Nov 5, 2012, 01:09 PM	#5
CristobalHuet macrumors 65816 Join Date: Jan 2008 Location: Montreal	Go hard, Jony. __________________ 13" MacBook Air 2.13Ghz Core 2 Duo/4GB RAM/256GB SSD (2010) + 24" Apple LED Cinema Display 32GB iPhone 5, Black 64GB Wi-Fi iPad mini, Black
	16

Nov 5, 2012, 01:09 PM	#6
wickerman1893 macrumors 6502 Join Date: Dec 2008	Makes a lot more sense. Jony has the vision that Cook lacks. __________________ Check Out Ic3d Out Apps' New Stuff! Here is our website!
	29

Nov 5, 2012, 01:10 PM	#7
macchiato2009 macrumors 6502a Join Date: Aug 2009	i wish it will unleash his creativity because we've seen a lot of compromises lately... the ipod's are not really what we expected...
	4

Nov 5, 2012, 01:10 PM	#8
SandboxGeneral Demi-God (Moderator) Join Date: Sep 2010 Location: The New World	If it works, go with it! __________________ Twitter \| Website \| ♫ Free iTunes Music ♫ *Random Access Memories* ~ daft punk
	2

Nov 5, 2012, 01:10 PM	#9
TennisandMusic macrumors 65816 Join Date: Aug 2008	I think we will quickly know if this is a good or a bad thing. Apple needs to get back to focusing on pros and productivity, and solid tools for these types. Sure, iOS can still get plenty of attention, but one does not have to be ignored at the expense of the other.
	12

Nov 5, 2012, 01:11 PM	#10
nuckinfutz macrumors 603 Join Date: Jul 2002 Location: Middle Earth	Ive looks pissed!
	47

Nov 5, 2012, 01:11 PM	#11
The Bulge Banned Join Date: Oct 2012 Location: Up your ass.	Creepy smile.
	1

Nov 5, 2012, 01:11 PM	#12
sircharles macrumors newbie Join Date: May 2005 Location: London	You can not run the company if you lack passion and commitment to the company and it's products. Tim and Jon are the one.
	5

Nov 5, 2012, 01:13 PM	#14
pommie82 macrumors regular Join Date: Jan 2011 Location: uk	I think phil Schiller & Jony at keynotes presenting would be perfect.
	12

Nov 5, 2012, 01:13 PM	#15
nick_elt macrumors 65816 Join Date: Oct 2011	Brilliant. Even though i have android now, im an apple guy at heart. And once he spins his magic ill be straight back.
	8

Nov 5, 2012, 01:13 PM	#16
camnchar macrumors 6502 Join Date: Jan 2006 Location: SLC, Utah	Way to go, Tim. Elevating Ive and dumping Forstall should make for some insanely great products coming up. __________________ Apple //c, 1 MHz, 128k RAM, 5.25" floppy drive, 1-button mouse
	27

Nov 5, 2012, 01:13 PM	#18
Scrub175 macrumors Demi-God Join Date: Apr 2012 Location: Jensen Beach FL	It feels like Apple is in a waiting for what's next mode, relying on previous successes. I feel this change will put Apple back into creating its own future with new products. I know the mini is a new product but overall there's a creative drive that's still missing. It's back.
	1

Nov 5, 2012, 01:13 PM	#19
MacMyDay macrumors regular Join Date: Oct 2003 Location: Cambridge, England	Jony does not look best pleased about his new role. Do not approach the cage. Do not feed the Jony.
	4

Nov 5, 2012, 01:14 PM	#20
nfl46 macrumors 68040 Join Date: Oct 2008	Now, this is a GREAT move by Tim! At least he knows people's strong points around him. __________________ \| 16GB Apple iPhone 5 \| 13" Macbook Pro \| Apple TV 2 \| 16GB Apple iPad Mini \| 8GB LG Google Nexus 4 \|
	7

Nov 5, 2012, 01:14 PM	#21
egeek84 macrumors regular Join Date: Mar 2010 Location: Northern California	__________________ Macbook Pro (15-inch, Mid 2012), iPhone 5 (64GB Black/Slate), iPad 4th Gen (64GB Black)
	70

Nov 5, 2012, 01:15 PM	#23
nuckinfutz macrumors 603 Join Date: Jul 2002 Location: Middle Earth	Man Doesn't Apple have a campus gym? Some execs need to get in and shed some pounds.
	15

Nov 5, 2012, 01:17 PM	#24
SWPROX macrumors member Join Date: Oct 2012 Location: Canada	Jony is always like "YOU,yes YOU-am watching YOU "
	1

Nov 5, 2012, 01:17 PM	#25
neuregulin macrumors newbie Join Date: Feb 2010 Location: New York City	That's the way it should be from a year ago. I was amazed by APPL board to let Tim lead the company, not he is not a good leader. APPL is different from any other company not because of its operation (that's Tim, he does a fantastic job!), but because of Steve! They should have been looking for Steve's replacement and Johny should be at least on that short list. Wondering why it takes them a whole year to find Johny..... next door.
	4

Thread Tools	Search this Thread
Show Printable Version Email this Page	Search this Thread: Advanced Search
Display Modes
Linear Mode Switch to Hybrid Mode Switch to Threaded Mode