Turn the tv down !!

Peace · Dec 13, 2012, 06:02 PM

Say goodbye to one of the greatest irritants of modern life: television commercials that are MUCH LOUDER THAN THE SHOW YOU ARE WATCHING!
Beginning Thursday ( Today ) , the Federal Communications Commission is barring broadcasters and pay TV providers from airing excessively loud commercials, saying ads must maintain the "same average volume" as the programs they accompany.

-----------------

http://www.cnn.com/2012/12/13/showbi...ume/index.html

MisterKeeks · Dec 13, 2012, 06:12 PM

I thought that this was already in place. In any case, I don't think it will help much- they only have to maintain the same average volume as the TV show, so think about alternating silence and balring noise that would average to a reasonable sound.

avro707 · Dec 13, 2012, 06:13 PM

Supposedly they are the same volume, but they boost the mid-range frequencies, making them seem louder.

Scepticalscribe · Dec 13, 2012, 06:50 PM

Quote:

Originally Posted by Peace

Say goodbye to one of the greatest irritants of modern life: television commercials that are MUCH LOUDER THAN THE SHOW YOU ARE WATCHING!
Beginning Thursday ( Today ) , the Federal Communications Commission is barring broadcasters and pay TV providers from airing excessively loud commercials, saying ads must maintain the "same average volume" as the programs they accompany.

-----------------

http://www.cnn.com/2012/12/13/showbi...ume/index.html

Oh, a heartfelt and profound amen to that. I thought it was just my (over sensitive) hearing, or my (intolerant) disposition, and loathing of advertising which made me think think that yes, ads were unnaturally loud, and - strangely - it seemed that I always had to lower the volume control on the TV remote control when the ads came on......and now, you tell me, this is what everyone experienced. Pity that I live across the Atlantic Pond, where such enlightened values (and laws) have yet to take hold.......I live in hope.

Quote:

Originally Posted by avro707

Supposedly they are the same volume, but they boost the mid-range frequencies, making them seem louder.

Ah, that explains it.

Mac'nCheese · Dec 15, 2012, 07:15 PM

Good luck with this. There is zero quality control in commercial delivery for networks. A computer pulls them off of a server, sets all the levels automatically, and some drone simply checks the code to make sure it's the right spot and that it's starts and ends in the right place. And remember, the average of a commercial is always going to seem louder cause its 15-30 seconds of pure noice for most spots. Shows take a break from loud noices for a much longer time.

Pakaku · Dec 15, 2012, 09:41 PM

You guys are still watching tv?

wordoflife · Dec 16, 2012, 09:19 PM

Interesting.

Haven't really noticed it. I may have a sound check feature on my TV though

obeygiant · Dec 16, 2012, 09:44 PM

well praise jesus!

Its the worst on TNT. The commercials are just blaring compared to the show you're watching.

MattG · Dec 18, 2012, 01:29 PM

Quote:

Originally Posted by Pakaku

You guys are still watching tv?

Until I can get all the shows I want on AppleTV/Roku/Hulu/what have you...yes.

rei101 · Dec 20, 2012, 09:12 PM

I work at a tv station and we are aware of the new legislation and cable operators are taking the seriously. We need a new certification too.

But is not about the TV commercials only. The legislation actually measures the ratio on which the volume increases and the length of that increment.

I mean, if the volume increases all of the sudden and keeps that way, there is an alarm in the CABLE OPERATOR that marks the tv show and the moment when it happened. the FCC will send a warning to the cable operator and the cable operator to the TV station. If its happen again there is a penalty.

That is how actually works. Every cable operator are installing new software and hardware to measure those picks. Why the cable operators? because the FCC protect the audience who is the final costumer.

In our end, we need to be careful with the programming we have because is not only tv commercials, it applies to movies and tv shows as well. that "sonic shock" is what the legislation is working.

durruti · Dec 22, 2012, 12:09 AM

interesting thread. Just a friendly reminder, don't forget that plasticy 'mute' button'!

OnceYouGoMac · Dec 27, 2012, 07:06 PM

Quote:

Originally Posted by Pakaku

You guys are still watching tv?

Yeah I still do because I enjoy channel surfing and screaming at all the PPI claim, payday loan, bingo, car insurance, cash my gold, price comparison website and ambulance chaser adverts that seem to infect UK TV like some sort of deadly virus

Maybe I need a life...

Dec 13, 2012, 06:02 PM	#1
Peace macrumors P6 Join Date: Apr 2005 Location: Space--The ONLY Frontier	Turn the tv down !! Say goodbye to one of the greatest irritants of modern life: television commercials that are MUCH LOUDER THAN THE SHOW YOU ARE WATCHING! Beginning Thursday ( Today ) , the Federal Communications Commission is barring broadcasters and pay TV providers from airing excessively loud commercials, saying ads must maintain the "same average volume" as the programs they accompany. ----------------- http://www.cnn.com/2012/12/13/showbi...ume/index.html
	2

Dec 13, 2012, 06:12 PM	#2
MisterKeeks macrumors 65816 Join Date: Nov 2012	I thought that this was already in place. In any case, I don't think it will help much- they only have to maintain the same average volume as the TV show, so think about alternating silence and balring noise that would average to a reasonable sound. __________________ Core Duo 1.83 Mac Mini, Dual 2.7 Power Mac G5, Dual 1.8 Power Mac G5, Dual 1.25 MDD G4, 1.6 GHz iMac G5, 900 MHz iBook G3, 800 MHz iMac G4, 500MHz iMac G3, 400MHz iMac G3
	1

Dec 13, 2012, 06:13 PM	#3
avro707 macrumors 6502a Join Date: Dec 2010	Supposedly they are the same volume, but they boost the mid-range frequencies, making them seem louder. __________________ Website Mac Pro 5,1 \| iMac \| iPhone 5 64gb \| Nikon D800e \| Nikon D3s
	4

Dec 16, 2012, 09:19 PM	#7
wordoflife macrumors 604 Join Date: Jul 2009 Location: Republic City, URN.	Interesting. Haven't really noticed it. I may have a sound check feature on my TV though __________________ "When we hit our lowest point, we are open to the greatest change."
	0

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Dec 15, 2012, 07:15 PM	#5
Mac'nCheese macrumors 68000 Join Date: Feb 2010	Good luck with this. There is zero quality control in commercial delivery for networks. A computer pulls them off of a server, sets all the levels automatically, and some drone simply checks the code to make sure it's the right spot and that it's starts and ends in the right place. And remember, the average of a commercial is always going to seem louder cause its 15-30 seconds of pure noice for most spots. Shows take a break from loud noices for a much longer time.
	0

Dec 15, 2012, 09:41 PM	#6
Pakaku macrumors 6502 Join Date: Aug 2009	You guys are still watching tv?
	4

Dec 16, 2012, 09:44 PM	#8
obeygiant macrumors 68040 Join Date: Jan 2002 Location: Michigan	well praise jesus! Its the worst on TNT. The commercials are just blaring compared to the show you're watching.
	0

Dec 20, 2012, 09:12 PM	#10
rei101 macrumors 6502 Join Date: Dec 2011	I work at a tv station and we are aware of the new legislation and cable operators are taking the seriously. We need a new certification too. But is not about the TV commercials only. The legislation actually measures the ratio on which the volume increases and the length of that increment. I mean, if the volume increases all of the sudden and keeps that way, there is an alarm in the CABLE OPERATOR that marks the tv show and the moment when it happened. the FCC will send a warning to the cable operator and the cable operator to the TV station. If its happen again there is a penalty. That is how actually works. Every cable operator are installing new software and hardware to measure those picks. Why the cable operators? because the FCC protect the audience who is the final costumer. In our end, we need to be careful with the programming we have because is not only tv commercials, it applies to movies and tv shows as well. that "sonic shock" is what the legislation is working.
	1

Dec 22, 2012, 12:09 AM	#11
durruti macrumors regular Join Date: Mar 2004 Location: Jersey	interesting thread. Just a friendly reminder, don't forget that plasticy 'mute' button'!
	0


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