Apple Lifts Two-Per-Customer Order Limit on iPhone 5

[MacRumors]

In yet another sign that Apple's iPhone 5 stocks are returning to normal, Apple has lifted its limit of two iPhone 5's per customer. The top boilerplate in this image is from last week when Apple began selling the GSM iPhone 5 unlocked in the U.S., and the lower boilerplate is from today.

In recent days, we've seen ship times for some countries drop as low as 2-4 business days. Additionally, an Apple Retail source tells us that the prior restrictions on retail iPhone 5 purchases -- two per transaction and a ten-phone lifetime limit -- have been changed to ten phones per transaction and no lifetime limit.

While normal customers are unlikely to need to purchase ten iPhones per transaction, the limits are likely aimed at the well-documented reseller phenomenon where entrepreneurs purchase Apple products in bulk and ship them to countries where those products are not yet for sale.

Since many of these devices are purchased for resale in China, it's possible that Apple's launch of the iPhone 5, iPad mini and 4th-generation iPad in that country later this month could lessen reseller demand.

The iPad mini retains its two-per-customer limit, however. Attempting to purchase more than two on the Apple Online Store displays the following notice:

A maximum of 2 iPad can be purchased per customer. Please adjust the total quantity of iPad in your order before checking out.

Article Link: Apple Lifts Two-Per-Customer Order Limit on iPhone 5

[iphone495]

Looks like Apple is no longer worried about the Chinese greymarket.

[theMaccer]

"10 phones life time limit"

LOOL

[M-O]

Originally Posted by iphone495

Looks like Apple is no longer worried about the Chinese greymarket.

this is probably the exact reason. why pay double on the grey market what you can get for retail price at your nearest unicom dealer or apple store.

[Aussi3]

Theres still a limit of 999 though!!

[somethingelsefl]

Wow. Apparently, Apple doesn't need a changelog for their website...the MR community does one heck of a good job at monitoring every single change. It's impressive. (not being sarcastic)

[tevion5]

Phew! How was I ever going to get by with only two?!

[Xenc]

A maximum of 2 iPad can be purchased per customer.

[GermanyChris]

LOL cause they're a deal at twice the price

[usarioclave]

Originally Posted by Xenc

A maximum of 2 iPad can be purchased per customer.

You love me long time, consumer!

[olowott]

are they sure ??? they about to go full time in china

[propalitet]

Also, they finally clarified which model it is. It's the AT&T model (not the A1429 GSM model).

[juniorsgv]

well now its little too late for apple.

there were deals for s3's for .96 on black friday or $50. i used to be a pretty big apple/iphone fan, but every season its handled poorly.

that said i was able to get a launch day iphone 5 by stayin up late and pre orderin for the moms.

[AppleScruff1]

I had an Apple Store employee tell me that supplies of the iPhone 5 and mini iPad were getting close to normal. He said that the recent shakeup in upper management had to do with supply problems. Fact or fiction?

[BigPrince]

Something can't "return to normal" if it was never at normal to begin with. Poor writing.

[macs4nw]

Originally Posted by AppleScruff1

I had an Apple Store employee tell me that supplies of the iPhone 5 and mini iPad were getting close to normal. He said that the recent shakeup in upper management had to do with supply problems. Fact or fiction?

If that was in fact the case, it shows that 'Timmy' has a pretty good handle on the pulse of the business. Good for him, the shareholders, and good for all those, impatient to buy APPLE products.

[RedGeminiPA]

I got an iPhone 5 yesterday at Best Buy. It appeared they had a decent stock of them.

[GoCubsGo]

Originally Posted by AppleScruff1

I had an Apple Store employee tell me that supplies of the iPhone 5 and mini iPad were getting close to normal. He said that the recent shakeup in upper management had to do with supply problems. Fact or fiction?

Fiction. They can't possibly know that and I call it pure coincidence.

[juniorsgv]

Originally Posted by RedGeminiPA

I got an iPhone 5 yesterday at Best Buy. It appeared they had a decent stock of them.

i noticed this as well... i wonder how many people went Android instead of waiting around for iPhone 5 to come into stock. 4-5 week wait seemed rather ridiculous. now that we know Apple may shorten life cycles on telephones given the ipad releases.

[AppleScruff1]

Originally Posted by jessica.

Fiction. They can't possibly know that and I call it pure coincidence.

That's what I'm thinking too. It seems hard to believe that you change a couple of management positions and 2 weeks later supply problems are fixed.

[Chip NoVaMac]

Originally Posted by AppleScruff1

I had an Apple Store employee tell me that supplies of the iPhone 5 and mini iPad were getting close to normal. He said that the recent shakeup in upper management had to do with supply problems. Fact or fiction?

Supply channel issues and management shakeup? Maybe, if so then this is not good for the consumer if shoddy product is entering the channel.

Will say that for the last week the iPhone 5 seems to be available at the Tysons store in white and black in 16 and 32gb versions. And as of last night the iPad mini was available in most if not all wifi and ATT versions.