How few features does the iPhone 5 have if Apple have to run this Ad?

nickchallis92 · Dec 4, 2012, 07:36 PM

http://www.youtube.com/watch?v=gXnNuIYmDck

This truly made me laugh when it popped up on the TV a few minutes ago.

This has been the standard in phones now for maybe 3 years?

...blimey

F123D · Dec 4, 2012, 07:49 PM

However, to the average person, they'll think the iPhone is the only phone that has this feature because of this commercial.

nickchallis92 · Dec 4, 2012, 07:54 PM

This is true

My flatmate actually commented "well actually that is a feature I'd like to have"

...he's got a Galaxy S3

I felt like whacking a chair round his head

MadeTheSwitch · Dec 5, 2012, 02:09 AM

LOL, I saw this commercial the other night and found it so outrageous that I found myself yelling "All phones have that these days" at the TV. That's a rather crazy thing to be advertising.

AFDoc · Dec 5, 2012, 06:26 AM

I find it funny you guys actaully think about these things. Nothing else of interest going on in your lives?

iapplelove · Dec 5, 2012, 06:36 AM

op you clearly know nothing about marketing.

nickchallis92 · Dec 5, 2012, 06:39 AM

Quote:

Originally Posted by iapplelove

op you clearly know nothing about marketing.

I never claimed to be a marketing expert. I understand apple are trying to fool people into thinking this is a somewhat unique feature but anyone on here must have some interest in technology so would be able to see this advert for what it is.

blimey why do I need to defend myself

Kealohilani · Dec 5, 2012, 06:49 AM

Perhaps their marketing people have been looking at forums in which people were whining that they didn't like that hole in the back so they decided to do a commercial that showed a feature while explaining why that hole is there. Or even better, maybe they just noticed that no other company has really advertised that feature so they decided to do it first. I personally like the commercial, at least they focused on showcasing their product rather than bashing other products and those that use them

Arran · Dec 5, 2012, 06:52 AM

Quote:

Originally Posted by nickchallis92

...This has been the standard in phones now for maybe 3 years?

That may be true, but has any other manufacturer taken the trouble to explain it so stylishly to the masses? Or do they just plaster their product boxes with unintelligible acronyms and hope we'll figure it out ourselves?

davehutch · Dec 5, 2012, 07:15 AM

Same goes for the Panorama advert. The thing is, Apple makes very simple, effective ads and if nobody else shouts about a feature in their own phone, Apple will clear up.
Hats off to their marketing team I say!

iapplelove · Dec 5, 2012, 07:53 AM

Quote:

Originally Posted by nickchallis92

I never claimed to be a marketing expert. I understand apple are trying to fool people into thinking this is a somewhat unique feature but anyone on here must have some interest in technology so would be able to see this advert for what it is.

blimey why do I need to defend myself

Apple advertises things the majority of the public cares about like noise reduction or pano camera features. If they advertised specs that would be boring as hell. So your missing the point on both directions. Makes no difference what other phones can do and how long they did it for.

Small White Car · Dec 5, 2012, 08:11 AM

And just the other day I saw an ad for a car where they said it "handled" good. Cars have had steering and suspension for over a century now!

And can you believe that restaurants advertise that their food "tastes good" when humans have been tasting good things for over 100,000 years now?

And why do they even advertise toilet paper? We all know what it is, duh.

When will marketers learn that only completely new features should ever be mentioned in ads?? Ridiculous!

Interstella5555 · Dec 5, 2012, 08:20 AM

I'm amazed that people A) pay attention to commercials and B) get worked up about them. To each their own I guess.

Dec 4, 2012, 07:36 PM	#1
nickchallis92 macrumors 6502 Join Date: Mar 2012	How few features does the iPhone 5 have if Apple have to run this Ad? http://www.youtube.com/watch?v=gXnNuIYmDck This truly made me laugh when it popped up on the TV a few minutes ago. This has been the standard in phones now for maybe 3 years? ...blimey
	0

Dec 4, 2012, 07:49 PM	#2
F123D macrumors 68030 Join Date: Sep 2008 Location: SoCal	However, to the average person, they'll think the iPhone is the only phone that has this feature because of this commercial. __________________ Jailbroken iPhone 3G -> Jailbroken iPhone 4 -> iPhone 5 -> Galaxy Note II
	4

Dec 5, 2012, 06:36 AM	#6
iapplelove macrumors 6502a Join Date: Nov 2011 Location: East Coast USA	op you clearly know nothing about marketing. __________________ 15" MBP 2012 ,4gb ram,500gb hd iphone 5 64gb ipad 3 64gb ipod nano apple tv 3rd gen
	1

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Dec 4, 2012, 07:54 PM	#3
nickchallis92 Thread Starter macrumors 6502 Join Date: Mar 2012	This is true My flatmate actually commented "well actually that is a feature I'd like to have" ...he's got a Galaxy S3 I felt like whacking a chair round his head
	0

Dec 5, 2012, 02:09 AM	#4
MadeTheSwitch macrumors 6502 Join Date: Apr 2009	LOL, I saw this commercial the other night and found it so outrageous that I found myself yelling "All phones have that these days" at the TV. That's a rather crazy thing to be advertising.
	0

Dec 5, 2012, 06:26 AM	#5
AFDoc macrumors 65816 Join Date: Jun 2012 Location: Colorado Springs USA for now	I find it funny you guys actaully think about these things. Nothing else of interest going on in your lives?
	2

Dec 5, 2012, 06:49 AM	#8
Kealohilani macrumors member Join Date: Sep 2012	Perhaps their marketing people have been looking at forums in which people were whining that they didn't like that hole in the back so they decided to do a commercial that showed a feature while explaining why that hole is there. Or even better, maybe they just noticed that no other company has really advertised that feature so they decided to do it first. I personally like the commercial, at least they focused on showcasing their product rather than bashing other products and those that use them
	0

Dec 5, 2012, 07:15 AM	#10
davehutch macrumors 6502 Join Date: Mar 2009 Location: Croxley, Herts	Same goes for the Panorama advert. The thing is, Apple makes very simple, effective ads and if nobody else shouts about a feature in their own phone, Apple will clear up. Hats off to their marketing team I say!
	0

Dec 5, 2012, 08:11 AM	#12
Small White Car macrumors G3 Join Date: Aug 2006 Location: Washington DC	And just the other day I saw an ad for a car where they said it "handled" good. Cars have had steering and suspension for over a century now! And can you believe that restaurants advertise that their food "tastes good" when humans have been tasting good things for over 100,000 years now? And why do they even advertise toilet paper? We all know what it is, duh. When will marketers learn that only completely new features should ever be mentioned in ads?? Ridiculous!
	3

Dec 5, 2012, 08:20 AM	#13
Interstella5555 macrumors 601 Join Date: Jun 2008	I'm amazed that people A) pay attention to commercials and B) get worked up about them. To each their own I guess.
	1