New Apple Print Ads Feature iPad Mini and Newsstand

MacRumors · Nov 27, 2012, 09:14 PM

9to5Mac has pooled together some images of a new set of print ads from Apple. The ads show off the 7.9-inch iPad mini's Newsstand capabilities on the back covers of magazines like The New Yorker and Time.

The ads tout that the magazines that people are reading are also available on the iPad mini in a digital format in a package smaller than the traditional print magazine size. Depicting the iPad mini at its actual size not only offers a comparison to the print versions but also highlights how the iPad may be better for periodicals from Newsstand than the full-sized iPad because of its smaller size and lighter weight.

Article Link: New Apple Print Ads Feature iPad Mini and Newsstand

Gen · Nov 27, 2012, 09:15 PM

love the negative white space! pretty cool.

SteveJobs2.0 · Nov 27, 2012, 09:16 PM

Excellent marketing.

iphone495 · Nov 27, 2012, 09:16 PM

Too much white in the back cover.

kenzbud · Nov 27, 2012, 09:17 PM

Simple yet effective marketing.

troop231 · Nov 27, 2012, 09:18 PM

Quote:

Originally Posted by iphone495

Too much white in the back cover.

I think this was the goal.. to show how small the iPad mini's actual size is.

AppleMactablet · Nov 27, 2012, 09:19 PM

When all magazines go digital-youll see an ad for a Small Time Magazine on the ipad mini

Radio · Nov 27, 2012, 09:20 PM

I love it!

WardC · Nov 27, 2012, 09:21 PM

If you order one of those grand-spanking-new $3000 iMacs on Friday, they should at least throw in a free iPad Mini.

But Apple doesn't do stuff like this.

iphone495 · Nov 27, 2012, 09:23 PM

Quote:

Originally Posted by troop231

I think this was the goal.. to show how small the iPad mini's actual size is.

I think it's better if they have a white iPad on a black page.

Jessica Lares · Nov 27, 2012, 09:24 PM

I actually thought it was a bit small when I saw my Time Magazine today, but it actually is the size of the Mini exactly. It feels so much bigger.

Captain B · Nov 27, 2012, 09:30 PM

That's some damn clever marketing.

gregwyattjr · Nov 27, 2012, 09:31 PM

Apple's advertising agency is ON THEIR GAME with these iPad mini ads!

Tortri · Nov 27, 2012, 09:33 PM

Why does the New Yorker iPad mini look messed up. The left side has a gap like a regular iPad, the right side looks like an ipad mini. wtf lol

oldschool006 · Nov 27, 2012, 09:34 PM

For me the ad highlights why I'd prefer to read a mag on the full sized iPad.

phrenologist · Nov 27, 2012, 09:40 PM

Quote:

Originally Posted by Tortri

Why does the New Yorker iPad mini look messed up. The left side has a gap like a regular iPad, the right side looks like an ipad mini. wtf lol

There's a black bar on the left side of the full-size New Yorker cover.

troop231 · Nov 27, 2012, 09:40 PM

Quote:

Originally Posted by iphone495

I think it's better if they have a white iPad on a black page.

If it's anything like reading white text on a black background, then no thanks! lol.

ConCat · Nov 27, 2012, 09:42 PM

Hey there new writer!

Welcome to MR!

topmounter · Nov 27, 2012, 09:46 PM

At least there is no mailing label on the iPad Mini.

faroZ06 · Nov 27, 2012, 09:49 PM

This is by far the best iPad or iPad mini ad I've ever seen, even the best Apple ad I've seen in a long time. It's as if you're using it. But it still doesn't top some of the older ads, especially this VVVVVV

jimsowden · Nov 27, 2012, 09:56 PM

Quote:

Originally Posted by iphone495

I think it's better if they have a white iPad on a black page.

Off brand. With apple, black background traditionally means pro or new technology. White means friendly and inviting.

osofast240sx · Nov 27, 2012, 10:01 PM

Classy. Samsung needs to take some notes. Microsoft too, tablets don't dance and click.

Zwhaler · Nov 27, 2012, 10:02 PM

Meh looks kinda uninteresting. I'm sure they'll sell iPads like hotcakes thouugh.

----------

Quote:

Originally Posted by oldschool006

For me the ad highlights why I'd prefer to read a mag on the full sized iPad.

Lol true!

turtlez · Nov 27, 2012, 10:04 PM

Quote:

Originally Posted by osofast240sx

Classy. Samsung needs to take some notes. Microsoft too, tablets don't dance and click.

I am sure they already have hahaha

osofast240sx · Nov 27, 2012, 10:07 PM

Quote:

Originally Posted by turtlez

I am sure they already have hahaha

Not copy...lol

Nov 27, 2012, 09:14 PM	#1
MacRumors macrumors bot Join Date: Apr 2001	New Apple Print Ads Feature iPad Mini and Newsstand 9to5Mac has pooled together some images of a new set of print ads from Apple. The ads show off the 7.9-inch iPad mini's Newsstand capabilities on the back covers of magazines like The New Yorker and Time. The ads tout that the magazines that people are reading are also available on the iPad mini in a digital format in a package smaller than the traditional print magazine size. Depicting the iPad mini at its actual size not only offers a comparison to the print versions but also highlights how the iPad may be better for periodicals from Newsstand than the full-sized iPad because of its smaller size and lighter weight. Article Link: New Apple Print Ads Feature iPad Mini and Newsstand
	1

Nov 27, 2012, 09:15 PM	#2
Gen macrumors 6502a Join Date: Jul 2008	love the negative white space! pretty cool. __________________ novi početak DonorsChoose \| Jimmy V \| Make-A-Wish
	14

Nov 27, 2012, 09:16 PM	#4
iphone495 macrumors member Join Date: Sep 2012	Too Much White Too much white in the back cover.
	3

Nov 27, 2012, 09:19 PM	#7
AppleMactablet macrumors regular Join Date: Jan 2010	When all magazines go digital-youll see an ad for a Small Time Magazine on the ipad mini __________________ 20th Anniversary Mac, Hockey Puck" mouse, Pippin, 3rd Gen. iPod shuffle, Power Mac G4 Cube, and Ping
	9

Nov 27, 2012, 09:21 PM	#9
WardC macrumors 68020 Join Date: Oct 2007 Location: Fort Worth, TX	If you order one of those grand-spanking-new $3000 iMacs on Friday, they should at least throw in a free iPad Mini. But Apple doesn't do stuff like this. __________________ iMac 27" 3.4GHz i7 SSD 16GB RAM Retina MacBook Pro 15-inch 2.6GHz/512GB Flash PowerMac G5 2.5GHz Quad-Core / 16GB RAM / 7800GT Thinking about Apple...
	6

Nov 27, 2012, 09:16 PM	#3
SteveJobs2.0 macrumors regular Join Date: Mar 2012	Excellent marketing.
	9

Nov 27, 2012, 09:17 PM	#5
kenzbud macrumors member Join Date: Oct 2005	Simple yet effective marketing.
	7

Nov 27, 2012, 09:20 PM	#8
Radio macrumors 65816 Join Date: Mar 2012 Location: Central California	I love it!
	1

Nov 27, 2012, 09:24 PM	#11
Jessica Lares macrumors 68040 Join Date: Oct 2009 Location: Near Dallas, Texas, USA	I actually thought it was a bit small when I saw my Time Magazine today, but it actually is the size of the Mini exactly. It feels so much bigger. __________________  Have You Hugged Your Mac Today? Daily Expressions \| Power Mac G5 \| Late 2011 13" MacBook Pro \| iPod Nano (7G) \| iPod Shuffle (2012) \| iPad Mini
	0

Nov 27, 2012, 09:30 PM	#12
Captain B macrumors newbie Join Date: Sep 2011	That's some damn clever marketing.
	2

Nov 27, 2012, 09:31 PM	#13
gregwyattjr macrumors regular Join Date: Oct 2008	Apple's advertising agency is ON THEIR GAME with these iPad mini ads! __________________ I'm happy, hope you're happy too
	2

Nov 27, 2012, 09:33 PM	#14
Tortri macrumors 6502 Join Date: Aug 2010	Why does the New Yorker iPad mini look messed up. The left side has a gap like a regular iPad, the right side looks like an ipad mini. wtf lol
	3

Nov 27, 2012, 09:34 PM	#15
oldschool006 macrumors member Join Date: Sep 2009	For me the ad highlights why I'd prefer to read a mag on the full sized iPad.
	16

Nov 27, 2012, 09:42 PM	#18
ConCat macrumors 6502a Join Date: Jul 2012 Location: behind you. No, seriously.	Hey there new writer! Welcome to MR! __________________ Con + Cat
	1

Nov 27, 2012, 09:46 PM	#19
topmounter macrumors 65832 Join Date: Jun 2009	At least there is no mailing label on the iPad Mini. __________________ iLoveDrones.com
	1

Nov 27, 2012, 09:49 PM	#20
faroZ06 Banned Join Date: Apr 2009	This is by far the best iPad or iPad mini ad I've ever seen, even the best Apple ad I've seen in a long time. It's as if you're using it. But it still doesn't top some of the older ads, especially this VVVVVV
	4

Nov 27, 2012, 10:01 PM	#22
osofast240sx macrumors 6502a Join Date: Mar 2011	Classy. Samsung needs to take some notes. Microsoft too, tablets don't dance and click. __________________ iPhone 5, 32Gb T-mobile white13" MacBookPro BaseiPad2 16g white, ATV3Airport ExpressiPhone 5, 64Gb Verzion, black(wife)iPad mini, 32Gb Verizon, black(wife)
	4

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