Register FAQ / Rules Forum Spy Search Today's Posts Mark Forums Read
Go Back   MacRumors Forums > News and Article Discussion > MacRumors.com News Discussion

Reply
 
Thread Tools Search this Thread Display Modes
Old Nov 2, 2012, 11:52 PM   #1
MacRumors
macrumors bot
 
Join Date: Apr 2001
Apple Begins Running iPad Mini 'Piano' TV Ad




With the launch of the iPad mini today, Apple has started running a new television ad for the device that it showed off during the media event last week.

The ad -- entitled 'Piano' -- doesn't have any voiceover; instead, it shows GarageBand running on the full-size iPad playing one hand of the two-hand duet from 'Heart and Soul'. The song is an easy-to-learn piece popular with beginner pianists. Moments later, the iPad mini appears, playing the second part of the duet.

Article Link: Apple Begins Running iPad Mini 'Piano' TV Ad
MacRumors is offline   6 Reply With Quote
Old Nov 2, 2012, 11:54 PM   #2
QCassidy352
macrumors G3
 
QCassidy352's Avatar
 
Join Date: Mar 2003
Location: Boston, MA
Very simple and cute. I like it.
QCassidy352 is offline   49 Reply With Quote
Old Nov 2, 2012, 11:55 PM   #3
scotty321
macrumors regular
 
Join Date: Jun 2003
Location: Los Angeles, CA
This is, hands down, one of Apple's best ads ever.

Love it!!!
scotty321 is offline   75 Reply With Quote
Old Nov 2, 2012, 11:56 PM   #4
hobo.hopkins
macrumors 6502a
 
hobo.hopkins's Avatar
 
Join Date: Jul 2008
It's definitely a cute advert; I like it a lot more than the Retina MacBook Pro commercials of late.
__________________
Think morality requires religion? Name me an ethical statement made or an action performed by a believer that could not have been made or performed by a non-believer. I'm waiting...
hobo.hopkins is offline   12 Reply With Quote
Old Nov 2, 2012, 11:57 PM   #5
fun173
macrumors Demi-God
 
fun173's Avatar
 
Join Date: Mar 2009
I just saw this on T.V. and could not stop smiling. I think it's a great ad. Very ummm, cute I guess..
fun173 is offline   17 Reply With Quote
Old Nov 2, 2012, 11:57 PM   #6
ALCRON
macrumors newbie
 
Join Date: Aug 2012
Location: Alestia
Send a message via Skype™ to ALCRON
Woop! Now I don't have to play the keynote to watch it...
ALCRON is offline   7 Reply With Quote
Old Nov 3, 2012, 12:02 AM   #7
macs4nw
macrumors 68020
 
macs4nw's Avatar
 
Join Date: Sep 2010
Location: On Safari…..
Love that little ad; without words, it says it all!
macs4nw is offline   9 Reply With Quote
Old Nov 3, 2012, 12:02 AM   #8
Blackberryroid
Banned
 
Join Date: Aug 2012
Location: /private/var/vm/
If I was someone who didn't know what an iPad does, this video makes me think that the iPad is a $329 digital piano.
Blackberryroid is offline   23 Reply With Quote
Old Nov 3, 2012, 12:05 AM   #9
dethmaShine
macrumors 68000
 
Join Date: Apr 2010
Location: Into the lungs of Hell
Quote:
Originally Posted by Blackberryroid View Post
If I was someone who didn't know what an iPad does, this video makes me think that the iPad is a $329 digital piano.
Everybody knows about the iPad. Apple is exploiting that idea and trying to show something about it.

Moreover, where is that digital piano with a touchscreen on it known as iPad made by Apple?

Everybody is familiar with Apple; and they are just using it to their advantage.
__________________
Steve is smiling down from above.
-darkfiber
dethmaShine is offline   18 Reply With Quote
Old Nov 3, 2012, 12:07 AM   #10
MACis122
macrumors regular
 
Join Date: Jun 2010
Great (sarcasm)
MACis122 is offline   7 Reply With Quote
Old Nov 3, 2012, 12:07 AM   #11
Technarchy
macrumors 68040
 
Technarchy's Avatar
 
Join Date: May 2012
Better than that tragic Surface "click" commercial.
__________________
Steve Jobs, January 9th 2007, 10:44am: "We filed for over 200 patents for all the inventions in iPhone and we intend to protect them."
Technarchy is offline   28 Reply With Quote
Old Nov 3, 2012, 12:12 AM   #12
Blackberryroid
Banned
 
Join Date: Aug 2012
Location: /private/var/vm/
Quote:
Originally Posted by dethmaShine View Post
Everybody knows about the iPad. Apple is exploiting that idea and trying to show something about it.

Moreover, where is that digital piano with a touchscreen on it known as iPad made by Apple?

Everybody is familiar with Apple; and they are just using it to their advantage.
Then why advertise? If someone knows what an iPad is, I'm pretty sure that someone is familiar with apps. And apps means a lot of things. Including digital piano.

That means that this video is targeted to people who doesn't know what an iPad is. And with the video, I'd think that it's a digital piano.

Good work advertising, Apple. Instead of showing the key features of the iPad, making it look like a digital piano is more important. The digital piano isn't even a built in app.
Blackberryroid is offline   6 Reply With Quote
Old Nov 3, 2012, 12:16 AM   #13
Branskins
macrumors 6502a
 
Join Date: Dec 2008
I actually think this commercial is pretty amazing. Great tune and great overall message too. It almost seems like the iPad is moving over for the iPad mini
Branskins is offline   17 Reply With Quote
Old Nov 3, 2012, 12:20 AM   #14
futbalguy
macrumors regular
 
Join Date: May 2007
Quote:
Originally Posted by Blackberryroid View Post
Then why advertise? If someone knows what an iPad is, I'm pretty sure that someone is familiar with apps. And apps means a lot of things. Including digital piano.

That means that this video is targeted to people who doesn't know what an iPad is. And with the video, I'd think that it's a digital piano.

Good work advertising, Apple. Instead of showing the key features of the iPad, making it look like a digital piano is more important. The digital piano isn't even a built in app.
Im not sure you understand the point of the ad... It is to show the iPad mini doing the same thing as the iPad and do it in a very cute way. I think it is phenomenal.
futbalguy is offline   52 Reply With Quote
Old Nov 3, 2012, 12:23 AM   #15
pennysmythe
macrumors newbie
 
Join Date: Mar 2011
So it wishes it was big?
pennysmythe is offline   8 Reply With Quote
Old Nov 3, 2012, 12:28 AM   #16
MikeyMike01
macrumors regular
 
Join Date: Apr 2010
Quote:
Originally Posted by Blackberryroid View Post
Then why advertise?
Tell that to Coke.
MikeyMike01 is online now   43 Reply With Quote
Old Nov 3, 2012, 12:29 AM   #17
Windlasher
macrumors regular
 
Join Date: Jan 2011
Quote:
Originally Posted by Blackberryroid View Post
If I was someone who didn't know what an iPad does, this video makes me think that the iPad is a $329 digital piano.
EVERYone knows what the IPad does.
__________________
....
The Box said Windows XP or better.... So I bought a mac.
....
Windlasher is offline   11 Reply With Quote
Old Nov 3, 2012, 12:34 AM   #18
Blackberryroid
Banned
 
Join Date: Aug 2012
Location: /private/var/vm/
Quote:
Originally Posted by futbalguy View Post
Im not sure you understand the point of the ad... It is to show the iPad mini doing the same thing as the iPad and do it in a very cute way. I think it is phenomenal.
Then show more apps! Of course the keyboard application will stay the same for even a smaller screen, how can you redesign it?

Then that leads me to a confusion where I have no idea if the iPad mini does exactly the same thing as the large iPad.

If they showed more apps, I'll be more certain that it does exactly the same thing.
Blackberryroid is offline   1 Reply With Quote
Old Nov 3, 2012, 12:49 AM   #19
Mak47
macrumors 6502a
 
Join Date: Mar 2011
Location: Harrisburg, PA
Quote:
Originally Posted by Blackberryroid View Post
Then show more apps! Of course the keyboard application will stay the same for even a smaller screen, how can you redesign it?

Then that leads me to a confusion where I have no idea if the iPad mini does exactly the same thing as the large iPad.

If they showed more apps, I'll be more certain that it does exactly the same thing.
Everyone is missing the point. Everybody knows what an iPad is and does, not everyone knows there's now a mini version.

The ad is designed to tell the 99% of the population that don't read tech news that the iPad mini exists. That's it, and it does it well.
Mak47 is offline   29 Reply With Quote
Old Nov 3, 2012, 12:49 AM   #20
Newton70
macrumors regular
 
Join Date: Sep 2011
Quote:
Originally Posted by Blackberryroid View Post
If I was someone who didn't know what an iPad does, this video makes me think that the iPad is a $329 digital piano.
I'm curious, what color is the sky in your world?
Newton70 is offline   28 Reply With Quote
Old Nov 3, 2012, 12:50 AM   #21
komodrone
Banned
 
Join Date: Apr 2011
Quote:
Originally Posted by Blackberryroid View Post
Then why advertise?
just because everyone knows about the iPad doesn't mean they know about the iPad mini. I had to tell my mom today about the iPad mini and she said "Oh, so it's just an iPad but smaller?"
komodrone is offline   9 Reply With Quote
Old Nov 3, 2012, 12:51 AM   #22
kavlo26
macrumors member
 
Join Date: Dec 2007
I pulled out my iPad and tried to learn those notes! Pretty darn fun. Great ad.
__________________
15" Macbook Pro 2.2GHz quad-core i7, 8GB ram, 750GB HD; 32 GB iPhone 5; third-gen iPad 32GB
kavlo26 is offline   7 Reply With Quote
Old Nov 3, 2012, 12:55 AM   #23
Sweetchilli
macrumors newbie
 
Join Date: Dec 2011
Location: Sydney, Australia
Quote:
Originally Posted by Blackberryroid View Post
Then show more apps! Of course the keyboard application will stay the same for even a smaller screen, how can you redesign it?

Then that leads me to a confusion where I have no idea if the iPad mini does exactly the same thing as the large iPad.

If they showed more apps, I'll be more certain that it does exactly the same thing.
??? are you living in the bizzaro world ?
everyone knows what an iPad does, there showing both doing the same thing, hence... a smaller version that does the same thing, couldnt be more simple.

Best ad they have done in ages!
Sweetchilli is offline   20 Reply With Quote
Old Nov 3, 2012, 01:01 AM   #24
faroZ06
Banned
 
Join Date: Apr 2009
Quote:
Originally Posted by scotty321 View Post
This is, hands down, one of Apple's best ads ever.

Love it!!!
What?? Haven't you seen the 1984 ad? That ad was so good that it deserved a spot in my signature.

----------

I don't like it. The fingers look too animated/fake. I'm pretty sure it's just a green screen effect, and they didn't do a very good job of hiding it. It looks totally fake.

By the way, you can connect Bluetooth and wired keyboards to iPads. Can you use them in Garageband for iOS the same way you can use them in Garageband for Mac, as a musical keyboard?

----------

Quote:
Originally Posted by Sweetchilli View Post
??? are you living in the bizzaro world ?
everyone knows what an iPad does, there showing both doing the same thing, hence... a smaller version that does the same thing, couldnt be more simple.

Best ad they have done in ages!
No. Trust me, not everyone does. I went to an Apple store once and saw a lady poking Safari on the dock of an iMac, complaining that the computer was not loading it. Seriously, she wasn't kidding.

Last edited by faroZ06; Nov 3, 2012 at 01:07 AM.
faroZ06 is offline   5 Reply With Quote
Old Nov 3, 2012, 01:01 AM   #25
Love
macrumors 68000
 
Love's Avatar
 
Join Date: Jan 2007
Location: Just southeast of Northwestshire
Aside from the fact that Heart and Soul makes me want to jump out the window of my 15th storey flat, I loved this ad. Adorable.
Love is offline   1 Reply With Quote

Reply
MacRumors Forums > News and Article Discussion > MacRumors.com News Discussion

Thread Tools Search this Thread
Search this Thread:

Advanced Search
Display Modes

Posting Rules
You may not post new threads
You may not post replies
You may not post attachments
You may not edit your posts

BB code is On
Smilies are On
[IMG] code is On
HTML code is Off

Forum Jump


All times are GMT -5. The time now is 08:00 AM.

Mac Rumors | Mac | iPhone | iPhone Game Reviews | iPhone Apps

Mobile Version | Fixed | Fluid | Fluid HD
Copyright 2002-2013, MacRumors.com, LLC