Apple Continues to Gain Smartphone Market Share in U.S.

MacRumors · Apr 4, 2013, 02:50 PM

comScore today released the results of its monthly rolling survey of U.S. mobile phone users for the December-February period, revealing that Apple's smartphone market share rose 3.9 points from November to February going from 35% of total U.S. smartphone platform and hardware sales to 38.9%. Last month's report*demonstrated similar growth for Apple.

Samsung was the hardware manufacturer with the second largest share of the market at 21.3%, up from 20.3%. HTC, Motorola, and LG all experienced slight drops in market share.

Google's Android is still ranked as the top smartphone platform with 51.7% of smartphone platform share, though it experienced a significant drop from 53.7% in November, which was absorbed by Apple.

Apple's share increased 3.9 points to 38.9%, while Blackberry came in at 5.4% (down from 7.3%) and Microsoft experienced a slight jump from 3% in November to 3.2% in February. Collectively, Apple and Google control over 90 percent of the smartphone market, up from 87% last month.

comScore's data tracks installed user base rather than new handset sales, which means it is more reflective of real-world usage but slower to respond to shifting market trends than some other studies.

Article Link: Apple Continues to Gain Smartphone Market Share in U.S.

Ryth · Apr 4, 2013, 02:50 PM

Wonder what Fandroids are going to make up as an excuse now...

Obviously, now that Apple is moving into all sandboxes in the US, the proof is in the pudding that Androids market share was only because Apple was not on every carrier.

Just wait till they get into India and China more and South America...

angrynstupid · Apr 4, 2013, 02:51 PM

I thought Apple was going out of business.

Ryth · Apr 4, 2013, 02:53 PM

Quote:

Originally Posted by angrynstupid

I thought Apple was going out of business.

They are...in the bizzaro world of Wall Street and Samsung marketing bias.

TouchMint.com · Apr 4, 2013, 02:56 PM

These are pretty big jumps for sure.

chrmjenkins · Apr 4, 2013, 02:56 PM

With T mobile in the mix, I think we can finally treat the US market as saturated and the platforms on equal ground going forward. Should be interesting to see what the S4 and One can do against the 5.

irDigital0l · 03:18 PM

Actually there were articles yesterday saying iOS lost marketshare....

http://venturebeat.com/2013/04/01/an...-a-massive-52/

http://bgr.com/2013/04/01/ios-androi...tm_medium=home

http://news.cnet.com/8301-1035_3-575...s-says-report/

Which is it? They're completely different. Would like some clarification.

Edit: with more links.

doomfront · Apr 4, 2013, 02:56 PM

Quote:

Originally Posted by Ryth

Wonder what Fandroids are going to make up as an excuse now...

Obviously, now that Apple is moving into all sandboxes in the US, the proof is in the pudding that Androids market share was only because Apple was not on every carrier.

Just wait till they get into India and China more and South America...

This doesn't make Android phones or the iphone any better or worse. So what's your point

JayCee842 · Apr 4, 2013, 02:57 PM

Wall Street will panic regardless of this. Oh well. Good job Apple.

0815 · Apr 4, 2013, 02:59 PM

Oh no ... more good news ... time to dump the rest of the AAPL stock before it completely tanks.

Ryth · Apr 4, 2013, 02:59 PM

Quote:

Originally Posted by doomfront

This doesn't make Android phones or the iphone any better or worse. So what's your point

It's called equal comparison.

And yes it does make Android worse because they are losing market share to Apple.

When given the option of A or B, that is an equal comparison of choice. Right now, on T-Mobile and other carriers, they have only option A (which is Android). B is appearing in a few weeks for them. The you can start getting true equal comparisons of what customers want.

ziggyonice · Apr 4, 2013, 02:59 PM

"Apple is falling behind."
"Apple has to act more like Samsung if it wants to thrive."
"Apple ceded its crown to Samsung."
"Apple has begun to stumble in the footsteps of Google."

So sick of hearing naysayers say Apple is failing despite their stellar results.

If you don't already subscribe to Daring Fireball, John Gruber's responses to quotes such of these is a good read.

Ryth · Apr 4, 2013, 03:02 PM

Quote:

Originally Posted by irDigital0l

Actually there were articles yesterday saying iOS lost marketshare....

http://venturebeat.com/2013/04/01/an...-a-massive-52/

http://bgr.com/2013/04/01/ios-androi...tm_medium=home

Which is it?

What is says is one of these is absolutely wrong. You can't have one be so different and the other be so different. Obviously there is a serious flaw in someones data analysis.

Tones2 · Apr 4, 2013, 03:03 PM

Ugh.

Ok it turns around when the S4 come out, then it turns around again when the 5S come out, then again with the Note 3, and on and on and on...

jrswizzle · Apr 4, 2013, 03:04 PM

Very interested to see how the HTC One affects these numbers.....

This could be the phone that somewhat disrupts (albeit relatively speaking, I doubt one smartphone will propel HTC into double digits) the Apple/Samsung duopoly.

Now that I am rocking both iOS and Android, I'm making my choices on which Android OEM I want to support and use. The Nexus 4 has been a nice phone (insanely great if you take price into account), but Google's customer service has put me off to them and vanilla Android is great, especially the update cycle, but I think I'd like to move to a more "premium" OEM like HTC.....

I have until September to make up my mind - although given some reviews by tech sites and posters here (thanks MRU!), I'm finding its more a case of "having to wait until September" to purchase the HTC One!

All that said, I'll be VERY interested to see how the market share fluctuates (if at all) this year.

Tones2 · Apr 4, 2013, 03:05 PM

Quote:

Originally Posted by Ryth

What is says is one of these is absolutely wrong. You can't have one be so different and the other be so different. Obviously there is a serious flaw in someones data analysis.

Which of course could be the one posted here.

skratch77 · Apr 4, 2013, 03:09 PM

You guys did see that Samsung also gained market share right ?

irDigital0l · Apr 4, 2013, 03:10 PM

Quote:

Originally Posted by Tones2

Which of course could be the one posted here.

Wondered why the other report wasn't reported by Apple sites...

Ryth · Apr 4, 2013, 03:11 PM

Quote:

Originally Posted by Tones2

Which of course could be the one posted here.

Totally could be...or could be the other

4TheLoveOfTech · Apr 4, 2013, 03:11 PM

Quote:

Originally Posted by Ryth

What is says is one of these is absolutely wrong. You can't have one be so different and the other be so different. Obviously there is a serious flaw in someones data analysis.

Because Comscore uses surveys. The article is biased an incorrect when says "comScore's data tracks installed user base rather than new handset sales, which means it is more reflective of real-world usage but slower to respond to shifting market trends than some other studies"

It's a survey and surveys can show anything you want. Use Kantars numbers as Business Insider did on April 1st.
http://www.businessinsider.com/apple...e-again-2013-4

Ryth · Apr 4, 2013, 03:13 PM

Quote:

Originally Posted by skratch77

You guys did see that Samsung also gained market share right ?

Yah, but in true sense, doesn't matter...Apple gained % which is the key piece of information (if you are to believe Comscore)

Dave.UK · Apr 4, 2013, 03:13 PM

Link

Gotta love stats

BaldiMac · Apr 4, 2013, 03:14 PM

Quote:

Originally Posted by irDigital0l

Actually there were articles yesterday saying iOS lost marketshare....

http://venturebeat.com/2013/04/01/an...-a-massive-52/

http://bgr.com/2013/04/01/ios-androi...tm_medium=home

http://news.cnet.com/8301-1035_3-575...s-says-report/

Which is it? They're completely different. Would like some clarification.

Edit: with more links.

Kantar was comparing Feb 2013 with Feb 2012. Comscore is comparing Feb 2013 with Nov 2012

irDigital0l · Apr 4, 2013, 03:15 PM

Quote:

Originally Posted by BaldiMac

Kantar was comparing Feb 2013 with Feb 2012. Comscore is comparing Feb 2013 with Nov 2012

So who's gaining and who's losing?

iOS is gaining but Android is also gaining?

4TheLoveOfTech · Apr 4, 2013, 03:17 PM

Quote:

Originally Posted by BaldiMac

Kantar was comparing Feb 2013 with Feb 2012. Comscore is comparing Feb 2013 with Nov 2012

No the 3 months ending for both quarter for 2012 & 2013. It clearly shows Apple is down.

Apr 4, 2013, 02:50 PM	#1
MacRumors macrumors bot Join Date: Apr 2001	Apple Continues to Gain Smartphone Market Share in U.S. comScore today released the results of its monthly rolling survey of U.S. mobile phone users for the December-February period, revealing that Apple's smartphone market share rose 3.9 points from November to February going from 35% of total U.S. smartphone platform and hardware sales to 38.9%. Last month's report*demonstrated similar growth for Apple. Samsung was the hardware manufacturer with the second largest share of the market at 21.3%, up from 20.3%. HTC, Motorola, and LG all experienced slight drops in market share. Google's Android is still ranked as the top smartphone platform with 51.7% of smartphone platform share, though it experienced a significant drop from 53.7% in November, which was absorbed by Apple. Apple's share increased 3.9 points to 38.9%, while Blackberry came in at 5.4% (down from 7.3%) and Microsoft experienced a slight jump from 3% in November to 3.2% in February. Collectively, Apple and Google control over 90 percent of the smartphone market, up from 87% last month. comScore's data tracks installed user base rather than new handset sales, which means it is more reflective of real-world usage but slower to respond to shifting market trends than some other studies. Article Link: Apple Continues to Gain Smartphone Market Share in U.S.
	1

Apr 4, 2013, 02:50 PM	#2
Ryth macrumors 65816 Join Date: Apr 2011	Wonder what Fandroids are going to make up as an excuse now... Obviously, now that Apple is moving into all sandboxes in the US, the proof is in the pudding that Androids market share was only because Apple was not on every carrier. Just wait till they get into India and China more and South America...
	16

Apr 4, 2013, 02:51 PM	#3
angrynstupid macrumors regular Join Date: Jan 2010 Location: Michigan	Gaining Marketshare? I thought Apple was going out of business.
	22

Apr 4, 2013, 02:56 PM	#5
TouchMint.com macrumors 6502 Join Date: May 2012 Location: Phoenix	These are pretty big jumps for sure. __________________ www.TouchMint.com iPhone App Developer Apps of the month: Baseball Stats Tracker Touch (Over 10,000 Copies Sold!) Quiz and Flashcard Maker
	6

Apr 4, 2013, 02:56 PM	#6
chrmjenkins macrumors 601 Join Date: Oct 2007	With T mobile in the mix, I think we can finally treat the US market as saturated and the platforms on equal ground going forward. Should be interesting to see what the S4 and One can do against the 5. __________________ Twitter: @anexanhume
	3

Apr 4, 2013, 02:56 PM	#7
irDigital0l macrumors 68020 Join Date: Dec 2010	Actually there were articles yesterday saying iOS lost marketshare.... http://venturebeat.com/2013/04/01/an...-a-massive-52/ http://bgr.com/2013/04/01/ios-androi...tm_medium=home http://news.cnet.com/8301-1035_3-575...s-says-report/ Which is it? They're completely different. Would like some clarification. Edit: with more links. Last edited by irDigital0l; Apr 4, 2013 at 03:18 PM.
	6

Apr 4, 2013, 02:57 PM	#9
JayCee842 macrumors regular Join Date: Jan 2013	Wall Street will panic regardless of this. Oh well. Good job Apple.
	0

Apr 4, 2013, 02:59 PM	#10
0815 macrumors 65816 Join Date: Jul 2010 Location: here and there	Oh no ... more good news ... time to dump the rest of the AAPL stock before it completely tanks. __________________ sent from my computer
	8

Apr 4, 2013, 02:59 PM	#12
ziggyonice macrumors 68020 Join Date: Mar 2006 Location: Rural America	"Apple is falling behind." "Apple has to act more like Samsung if it wants to thrive." "Apple ceded its crown to Samsung." "Apple has begun to stumble in the footsteps of Google." So sick of hearing naysayers say Apple is failing despite their stellar results. If you don't already subscribe to Daring Fireball, John Gruber's responses to quotes such of these is a good read. __________________ MacBook Pro [First Generation] \| 2.16GHz \| 2GB RAM \| 120GB HD \| Mac OS X (10.6.4) iPhone 4 \| 32GB \| Black (I couldn't wait for white any longer.)
	0

Apr 4, 2013, 03:03 PM	#14
Tones2 macrumors 65816 Join Date: Jan 2009	Ugh. Ok it turns around when the S4 come out, then it turns around again when the 5S come out, then again with the Note 3, and on and on and on...
	5

Apr 4, 2013, 03:04 PM	#15
jrswizzle macrumors 68020 Join Date: Aug 2012 Location: McKinney, TX	Very interested to see how the HTC One affects these numbers..... This could be the phone that somewhat disrupts (albeit relatively speaking, I doubt one smartphone will propel HTC into double digits) the Apple/Samsung duopoly. Now that I am rocking both iOS and Android, I'm making my choices on which Android OEM I want to support and use. The Nexus 4 has been a nice phone (insanely great if you take price into account), but Google's customer service has put me off to them and vanilla Android is great, especially the update cycle, but I think I'd like to move to a more "premium" OEM like HTC..... I have until September to make up my mind - although given some reviews by tech sites and posters here (thanks MRU!), I'm finding its more a case of "having to wait until September" to purchase the HTC One! All that said, I'll be VERY interested to see how the market share fluctuates (if at all) this year. __________________ iPhone 5 32GB (black/slate) / Nexus 4 16GB / HTC One 32GB (white/silver) 21.5" iMac 2.5GHz i5 / iPad mini AT&T 32GB (black/slate) / Apple TV 2 & 3
	2

Apr 4, 2013, 03:09 PM	#17
skratch77 macrumors regular Join Date: Mar 2013	You guys did see that Samsung also gained market share right ?
	5

Apr 4, 2013, 03:13 PM	#22
Dave.UK macrumors 6502 Join Date: Sep 2012 Location: Kent, UK	Link Gotta love stats
	10

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