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Old Dec 12, 2012, 08:22 AM   #26
SamGabbay
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Quote:
Originally Posted by Beeplance View Post
Apple should just devote their time and resources to improve their current products and services than step into an entirely new market with hundreds of competitors.

If Apple can spend resources to start a new Television set project, I'd rather they spend some on salvaging more critical issues at hand such as the problematic, error-filled and almost life-threatening Maps application. Why start on a new project when current ones like this aren't completely completed yet?
They probably have a team that works on Televesion sets. That same team would not be able to help with the maps/iPhone/iPad because that isn't their area of expertise.
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Old Dec 12, 2012, 08:24 AM   #27
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This has never made sense to me. Television sets are now so commoditized that there seems to be no point to Apple entering the market. Everything Apple would do well fits in a small black box. Why mess with the rest of the set and all the logistics that go with that kind of supply chain.

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Apple can innovate with Television... or you know it wouldn't even consider trying. Obviously it would be voice controlled, ala Siri... would be tied to Apple's ecosystem... and they'd give it a design that TV's have never seen. I'm thinking edge-to-edge picture (no bezel)... and if they're really cool... the entire screen would be WHITE when the unit is off, not black.
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Old Dec 12, 2012, 08:25 AM   #28
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Originally Posted by Beeplance View Post
Apple should just devote their time and resources to improve their current products and services than step into an entirely new market with hundreds of competitors.

If Apple can spend resources to start a new Television set project, I'd rather they spend some on salvaging more critical issues at hand such as the problematic, error-filled and almost life-threatening Maps application. Why start on a new project when current ones like this aren't completely completed yet?
Apple have huge resources but a single project can only progress at a finite pace. Just throwing more resources at any single project always gives diminishing returns to the point where it becomes counter productive.

If they had the idea that stepping into an established market was a bad move there would never have been an iPhone and for such a large company they have remarkably few products.
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Old Dec 12, 2012, 08:27 AM   #29
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Apple TV would be a flop that would tank the stock back to $300. On the other hand, Xbox TV/mini sounds like a hit in the making.
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Old Dec 12, 2012, 08:28 AM   #30
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Originally Posted by dmunz View Post
This has never made sense to me. Television sets are now so commoditized that there seems to be no point to Apple entering the market. Everything Apple would do well fits in a small black box. Why mess with the rest of the set and all the logistics that go with that kind of supply chain.
I think it's going to be like the iMac vs. the miniMac. Apple will keep selling their Apple TV set top box you can hook up to a regular TV, but then Apple will sell an all-in-one enclosure too. That's the only thing I can figure that makes sense to me. What this means is that it'll be the TV service that Apple will sell, and that's what needs to change in the market, anyway.
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Old Dec 12, 2012, 08:30 AM   #31
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They should also release an Apple washer, dryer, and microwave.
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Old Dec 12, 2012, 08:31 AM   #32
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This would be one Apple product that failed without matching its price with the market.
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Old Dec 12, 2012, 08:31 AM   #33
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Originally Posted by eastofeastside View Post
Apple TV would be a flop that would tank the stock back to $300. On the other hand, Xbox TV/mini sounds like a hit in the making.
Why do you say it would be a flop? Don't you think they know the market variable as well as anybody?? They've been studying it for some time. It would be connected to their existing ecosystem... so all our content would work with it... voice controlled (which is cool)... and the design would be just flat out WICKED... they'd have it competitively priced, but it would be on the higher end of competitive so they make a nice margin... unless they treated the tv as a loss leader to sell more content through iTunes.... in which case, they'd sell a TON of these things.
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Old Dec 12, 2012, 08:31 AM   #34
ctdonath
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Originally Posted by RetepNamenots View Post
An Apple TV would be updated every year like all their other products, making it just as obsolete just as quickly (if not faster)
...writes the guy with nine products crossed off his "stuff I own" signature.
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Old Dec 12, 2012, 08:33 AM   #35
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I don't know. This market is a bad place to tread, but Apple can go ahead and prove me wrong.

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Old Dec 12, 2012, 08:34 AM   #36
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Originally Posted by Beeplance View Post
Apple should just devote their time and resources to improve their current products and services than step into an entirely new market with hundreds of competitors.

If Apple can spend resources to start a new Television set project, I'd rather they spend some on salvaging more critical issues at hand such as the problematic, error-filled and almost life-threatening Maps application. Why start on a new project when current ones like this aren't completely completed yet?
I respectfully disagree. First, Apple is so large that they have swaths of employees who - even if Apple put "all resources" towards fixing the app problems plaguing them at the moment that you mention - would not be able to contribute to fixing those problems. Put simply, Apple has 72,000 employees; if Apple committed 95% of them to fixing the problems you mentioned, that still leaves well over three thousand employees to work on other things.

Second - and people seem to have forgotten this - Apple very publicly dropped "Computers" from its name a few years ago for the purpose of not being tethered to one line of products - to free it up to try all kinds of things. Just as Apple didn't invent the MP3 player, it did perfect it. There is likewise plenty of room in an otherwise crowded television market for a company like Apple to come in, rework it from the ground up, and quickly become a heavy hitter in that market.

All of that said, I think the report or whatever this thread is based on is so very Captain Obvious. I mean really - a company with $82 billion in cash is testing television prototypes? Really? Huh. Who'd a thunk it? Next you're going to tell me Apple constantly has all manner of devices in the prototype testing stage, many (perhaps the majority) of which never see the light of day. Surely that's not the way a technology/consumer electronic/computer/mobile device/entertainment company works. Sheesh.
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Old Dec 12, 2012, 08:39 AM   #37
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The challenge is making the TV unique and different from so called "smart" TV's that are now being marketed.

It's like when the iPhone came out. There were smartphones, but the iPhone clearly redefined the market. An Apple TV would need to be the same game changer in order for it not be be seen as just another TV with a Pandora app.
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Old Dec 12, 2012, 08:40 AM   #38
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I wouldn't want to hold an Apple TV and use it as a touch screen. Although would make reading a lot better as I wouldn't have to flip "swipe" as many pages.

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Originally Posted by Mac21ND View Post
The challenge is making the TV unique and different from so called "smart" TV's that are now being marketed.

It's like when the iPhone came out. There were smartphones, but the iPhone clearly redefined the market. An Apple TV would need to be the same game changer in order for it not be be seen as just another TV with a Pandora app.
I agree. I can see Apple working with Sharp and having Sharp make the TV's spec to Apple's wants. This way there's no extra gimicks from Sharp built in, but has Apple's software UI instead. That would make more sense than Apple doing the TV's themselves.
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Old Dec 12, 2012, 08:48 AM   #39
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Sharp is on verge of bankruptcy. Is Hon Hai Precision Industry Co. buying Sharp?

http://www.businessweek.com/news/201...-loss-forecast

Samsung is the biggest LCD display manufacturer in the world. Apple does not make LCD panels. Can Apple compete in TV market?

I think Apple TV is a giant iPAD (iOS ???) with a TV tuner app and a DVR app, no Youtube app. That' it. Who still watch TV these days?
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Old Dec 12, 2012, 08:48 AM   #40
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As I have been saying for years now, when Apple makes a display it will be 4K. The first confirmation we had for this was the "Retina Display" on the iPhone. Since then we have seen increasingly large high resolution displays from Apple. At some point the streams will cross and Apple will have purchased enough factory capacity and developed the large size panel production to the point they can actually fill 15m orders for 36" and 52" 4K format TV's. Of course like an iMac or an iPad it will have a little computer inside. I feel sorry for all the Fedex drivers.

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A 4K television set makes little sense according to some experts in the AV field. The issue is that to take advantage of that pixel resolution over 1080 you have to be sitting so close to the screen that it makes it impractical. Take a look at the HD viewing distance charts for a 60" screen. It gets a lot worse for 4K.
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Old Dec 12, 2012, 08:49 AM   #41
christian_k
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Just boring

I used to like Apple when they were about creativity. The iMac with builtin FireWire gave many people access to digital video editing for the first time etc.

Now they just want you to buy content, sit-back and consume. A TV is the next logical step in that direction. Its just boring.

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Old Dec 12, 2012, 08:49 AM   #42
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I have mixed feelings about apple entering the TV st market. I'm sure apple could stir things up and introduce quite innovative features. On the other hand - it's going to be expensive - - more soon the lines of computers - people don't change their TV sets every year unlike phones ( every two years or so - some 1 year ).

Apple won't be able to control the content - probably not be able to replace your cable provider - so it'll be a TV set with integrated appleTV and other functionality.

Oh and SIRI is going to have to get a whole lot more reliable.
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Old Dec 12, 2012, 08:49 AM   #43
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What if it wasn't just a Television? What if was a whole network? Imagine the App Store but with TV shows, content makers like me can fund a show, upload it and get a small amount per view, or get paid ad revenue. Google are trying this with YouTube. The future is content!
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Old Dec 12, 2012, 08:51 AM   #44
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It'll never happen.

Apple needs Sharp and Samsung. Instead of hoarding their billions and partnering with these tech leaders, Apple should've been building their own supply chains they themselves could control. Jobs was so proud of Apple's ability to turn over this grunt work to others. His biggest mistake.

Besides, there is nothing innovative about getting existing content to display on a TV screen. And if Apple can't dictate what that content is who needs Apple?
So you want Apple to sink their $$ into a low to no margin manufacturing endeavor. That would tank their margins for sure - vertical integration ain't all it is cracked up to be.
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Old Dec 12, 2012, 08:52 AM   #45
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Maybe it'll be released in conjunction with the Angry Birds movie!
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Old Dec 12, 2012, 09:04 AM   #46
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Originally Posted by Beeplance View Post
If Apple can spend resources to start a new Television set project, I'd rather they spend some on salvaging more critical issues at hand such as the problematic, error-filled and almost life-threatening Maps application. Why start on a new project when current ones like this aren't completely completed yet?
I take it you have never worked at an actual company that has more than 5 employees?
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Old Dec 12, 2012, 09:04 AM   #47
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Location: Canada, eh?
Well, like I said in the last Apple "TV" thread, it's too late for me. I just bought a Sony 55" LED TV. So even if Apple came out with a new TV tomorrow, I'm looking at 4-5 years before I'm interested in buying one.

Wake me up when it's time...
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Old Dec 12, 2012, 09:05 AM   #48
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Here Is How Apple Does It

Apple wants to make a big splash in the TV market. However, Apple needs to control the entire ecosystem. They do not want to just put out another TV, they do not want to put out a super TV box. They want it all. How do they do it? One, they need the content, and two, they need the distribution pipes, three the actual TV (the partnership with Sharp), and four the UI (the technology they already have). So how do they accomplish one and two? Easy, pony up $35 billion :-) for the purchase of DirecTV or Dish, which gives them VOILA, access to the entire world with content and the pipes. Watch this area.. its going to happen
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Old Dec 12, 2012, 09:05 AM   #49
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I really think this falls in line with a gimmick. I'm sure it will take off and the proposed integrated features may be great; however, I think I would hedge my bets on a Samsung Smart TV sitting in my house before an Apple TV set will.
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Old Dec 12, 2012, 09:17 AM   #50
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Originally Posted by cowboy77 View Post
Apple wants to make a big splash in the TV market. However, Apple needs to control the entire ecosystem. They do not want to just put out another TV, they do not want to put out a super TV box. They want it all. How do they do it? One, they need the content, and two, they need the distribution pipes, three the actual TV (the partnership with Sharp), and four the UI (the technology they already have). So how do they accomplish one and two? Easy, pony up $35 billion :-) for the purchase of DirecTV or Dish, which gives them VOILA, access to the entire world with content and the pipes. Watch this area.. its going to happen
Will your strategy work? DirectTV is for America market only. Will Apple buy it?

If Apple controls the TV content, there will be no adult channels, no Playboy, nothing.
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