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Old Jun 17, 2013, 05:13 PM   #1
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Jony Ive Gets Title Change, Now Senior Vice President of Design




Following the launch of the Jony Ive-led streamlining of the iOS user interface, the designer himself has seen his job title receive a redesign as well. Ive is now the Senior Vice President of Design at Apple; previously, he was SVP of Industrial Design.

Jony Ive's Biography Page from Apple.com (Old: Left)
Ive received a promotion of sorts back in October when he was put in charge of Human Interface teams -- software design -- in addition to his previous duties as head of Industrial design (via 9to5Mac).

Article Link: Jony Ive Gets Title Change, Now Senior Vice President of Design
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Old Jun 17, 2013, 05:14 PM   #2
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That was Jony's intention all along. His title was too long, so he fought with Scott Forstall just so he can shorten his title.
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Old Jun 17, 2013, 05:15 PM   #3
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He got rid of the clutter.
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Old Jun 17, 2013, 05:22 PM   #4
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Now change them icons.
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Old Jun 17, 2013, 05:22 PM   #5
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Forstall's wringing his hands somewhere
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Old Jun 17, 2013, 05:27 PM   #6
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I guess the elimination of "industrial" gives the title more universal duties. Rather than manage hardware with extra software duties, he's official in charge of the entire package. Makes sense.

It's amusing to read all the negative comments about the look of iOS 7. So many people were clamoring for Ive to bring a new look to the iPhone software. I think he's done well so far (well, him and marketing...), but many others don't seem to like it. I'm not sure there was any way for Ive to design something that would make everyone happy. It would be either too much like Android or too much like a jailbreak or too much like Palm.... All I want is an OS that's simple and intuitive. If Ive can deliver that and make it visually pleasing, I'm happy.
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Old Jun 17, 2013, 05:29 PM   #7
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If Ive is Vice President of design who the hell is president of design?
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Old Jun 17, 2013, 05:29 PM   #8
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Sir Jony Ive also received two other honorary titles:

ArchDuke of Flatness

El Presidente de Plano y Aburrido
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Old Jun 17, 2013, 05:31 PM   #9
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If Ive is Vice President of design who the hell is president of design?
He's not vice-president of design. He's a senior vice-president in charge of design.
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Old Jun 17, 2013, 05:32 PM   #10
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His new title has much more simplicity.
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Old Jun 17, 2013, 05:33 PM   #11
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Originally Posted by Boomish69 View Post
If Ive is Vice President of design who the hell is president of design?
Dude, that's like asking who's president of operations.
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Old Jun 17, 2013, 05:34 PM   #12
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6 Months and he already consider himself a senior UI Designer.

Can't be more humble than that ...
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Old Jun 17, 2013, 05:39 PM   #13
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Nike

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Old Jun 17, 2013, 05:41 PM   #14
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Old Jun 17, 2013, 05:42 PM   #15
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This is actually the charging screen in iOS7.


Last edited by Mohammad Ridwan; Jun 17, 2013 at 06:09 PM.
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Old Jun 17, 2013, 05:42 PM   #16
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Originally Posted by Boomish69 View Post
If Ive is Vice President of design who the hell is president of design?
Serious or sarcastic?

If serious... Tim Cook is CEO.
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Old Jun 17, 2013, 05:43 PM   #17
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Originally Posted by Boomish69 View Post
If Ive is Vice President of design who the hell is president of design?
Apple's top tier corporate hierarchy is a bit different. Tim Cook is the only chief officer (CEO), followed by 9 SVPs (and then VPs, directors, etc.).
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Old Jun 17, 2013, 05:43 PM   #18
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Usability is more important than design

If iOS7 is the future of OSX, we are in serious trouble.

Putting the marketing team in charge of UI design...well there's not much more to say.
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Old Jun 17, 2013, 05:43 PM   #19
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Pretty sure his title is Sir Jonathan Ive. Do the US recognise knighthoods?
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Old Jun 17, 2013, 05:43 PM   #20
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Maybe he can afford another a tee shirt now...
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Old Jun 17, 2013, 05:45 PM   #21
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Good for him. iOS 7 looks fantastic. By the time it ships it will be much better. Haven't been this excited about an iOS update in years!
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Old Jun 17, 2013, 05:51 PM   #22
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OS X Redesigned by Jony Ive

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Old Jun 17, 2013, 05:52 PM   #23
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Pretty sure his title is Sir Jonathan Ive. Do the US recognise knighthoods?
No.
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Old Jun 17, 2013, 06:00 PM   #24
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This is the funniest thing posted in weeks.
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Old Jun 17, 2013, 06:01 PM   #25
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He must love pastels
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