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Old Dec 13, 2012, 10:41 AM   #1
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Samsung's New Strategy Chief an Apple User, Cites Ecosystem Benefits and 'Stickiness'




In an interview with MIT Technology Review (via The Verge), Samsung Chief Strategy Officer Young Sohn reveals that he is in fact an Apple user. Sohn, who joined Samsung in August, uses a Mac, an iPhone, and an iPad as his personal devices, and cites Apple's ecosystem as a major advantage for the company.
Quote:
OK, so think about Apple compared to Samsung. I use a Mac, actually, at home. I've always used Mac, an iPhone, and an iPad. I also have the Galaxy. So I'm a great example.

If you look at the strengths of Apple, in a way it's not the product per se. It's that consumers like their ecosystem such as iCloud. I like that my family 6,000 miles away in Korea is able to see my schedule and see all of my contacts and photos. It is sticky, but it is a proprietary architecture.
Sohn goes on to note that he believes Samsung devices such as the Galaxy Nexus are better than the iPhone but that the convenience of Apple's connected ecosystem brings a critical aspect to the user experience. In Sohn's view, Samsung needs to move beyond its current device-centric model and work with partners to embrace a model of an open ecosystem to provide a quality user experience.

Sohn also briefly addresses Apple within the context of Samsung's effort to set up operations in Silicon Valley, noting that Samsung is focused on the broader opportunities involving 6,000 startups in the region and not driven by a desire to take on Apple on its home turf. Sohn praises Apple as "a very innovative company" and points to Apple's role as both customer and competitor of Samsung as defining their relationship.

Article Link: Samsung's New Strategy Chief an Apple User, Cites Ecosystem Benefits and 'Stickiness'
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Old Dec 13, 2012, 10:43 AM   #2
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We've found the mole!
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Old Dec 13, 2012, 10:45 AM   #3
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We found him!
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Old Dec 13, 2012, 10:45 AM   #4
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They found his head in a ditch 20 minutes after this interview.
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Old Dec 13, 2012, 10:46 AM   #5
mw360
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Samsung Galaxy OS coming soon....
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Old Dec 13, 2012, 10:47 AM   #6
iCaleb
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What a snake.
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Old Dec 13, 2012, 10:48 AM   #7
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Samsung's stuff is just not as nice to use as Apple's.

I've tried a lot, including their latest offerings like the SIII & the Note to me they just seem to lack an x-factor. Not sure how else to explain it.
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Old Dec 13, 2012, 10:49 AM   #8
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Hmm...I wonder if there are any Apple execs who use Samsung products
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Old Dec 13, 2012, 10:50 AM   #9
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Apple should make an ad.
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Old Dec 13, 2012, 10:50 AM   #10
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My God. This is so Homeland.
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Old Dec 13, 2012, 10:51 AM   #11
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In the evening news:

New Strategy Chief to be let go today
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Old Dec 13, 2012, 10:52 AM   #12
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Samsung's NEW New Strategy Chief

Next story...

Samsung's NEW New Strategy Chief, replacing the current Mr. Sohn...

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Old Dec 13, 2012, 10:52 AM   #13
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Quote:
Originally Posted by KirkL View Post
Hmm...I wonder if there are any Apple execs who use Samsung products
i heard some apple guys use the S3 as placemats at home.apparently they are easy to whipe off
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Old Dec 13, 2012, 10:52 AM   #14
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Finally, an honest Samsung employee!
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Old Dec 13, 2012, 10:54 AM   #15
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This is a scary guy, know you enemy well and you can defeat him.
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Old Dec 13, 2012, 10:54 AM   #16
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Quote:
Originally Posted by MacRumors View Post
Sohn goes on to note that he believes Samsung devices such as the Galaxy Nexus are better than the iPhone but that the convenience of Apple's connected ecosystem brings a critical aspect to the user experience.
Who does that sound like? The many fandroids here who can't help but visit the iPhone forum on a daily basis. They know internally that the iPhone is the better device.
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Old Dec 13, 2012, 10:59 AM   #17
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Quote:
Originally Posted by sulpfiction View Post
They found his head in a ditch 20 minutes after this interview.
I met several Samsung executives when I was in Korea and quite a few of them had an iPhone. They weren't trying to hide them and in fact, they even made a little fun of me since I have an old 3GS.
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Old Dec 13, 2012, 10:59 AM   #18
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You have to understand your competition to see what the other consumers like about their products.
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Old Dec 13, 2012, 10:59 AM   #19
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Breaking News!

This just in:

Samsung exec figures out Apple has sound business strategy!

Next week...

Samsung exec opines that Apple probably hires "good product designers" and that the Apple logo is "recognizable."
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Old Dec 13, 2012, 10:59 AM   #20
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So he doesn't copy Apple?
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Old Dec 13, 2012, 11:00 AM   #21
incoherent1
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This is getting interesting. In my mind, the more competitors like Samsung try to compete with Apple on its home turf (e.g. ecosystems like iCloud, etc.), the better everyone's products will get (whether you're an Apple or Android user), so I say bring it on!

Just hoping they learned their lesson on patent infringement and actually invent rather than copy...
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Old Dec 13, 2012, 11:00 AM   #22
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So he is basically saying Samsung is working on their own version of iCloud sync features.

Cool beans
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Old Dec 13, 2012, 11:02 AM   #23
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Maybe it is with a sense of irony he cited iCloud as a reason for retaining customers?
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Old Dec 13, 2012, 11:03 AM   #24
Michael73
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Funny...personally using Apply products is every competitor's dirty little secret
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Old Dec 13, 2012, 11:04 AM   #25
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Quote:
Originally Posted by macnerd93 View Post
Samsung's stuff is just not as nice to use as Apple's.

I've tried a lot, including their latest offerings like the SIII & the Note to me they just seem to lack an x-factor. Not sure how else to explain it.
Sure you did.
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