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Old Dec 18, 2012, 09:35 PM   #1
Prof.
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Hasbro: We Will Make Gender-Neutral Easy Bake Oven

Happy thread time!!!

I love progress.

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PROVIDENCE, R.I. -- Hasbro says it will soon reveal a gender-neutral Easy-Bake Oven after meeting with a New Jersey girl who started a campaign calling on the toy maker to make one that appeals to all kids.

McKenna Pope, 13, of Garfield, N.J., got more than 40,000 signatures on her online petition at Change.org and the support of celebrity chefs including Bobby Flay, who backed her call for Hasbro to make a gender-neutral oven and to include boys in the ads.

She was prompted to start the petition after shopping for an Easy-Bake as a Christmas present for her 4-year-old brother, Gavyn Boscio, and finding them only in purple and pink.

Hasbro invited McKenna and her family to its Pawtucket, R.I., headquarters to meet with its Easy-Bake team, and on Monday, they drove to Rhode Island from New Jersey. During the meeting, Hasbro executives showed off a prototype of their newest Easy-Bake: one that's black, silver and blue.

Hasbro has been working on the new color scheme and design for about 18 months, and decided to invite McKenna to see it and offer her thoughts, said John Frascotti, Hasbro's chief marketing officer.

McKenna said the company is doing everything she asked, including putting boys in the ads.

"I think that they really met most or even all of what I wanted them to do, and they really amazed me," she said, adding that Gavyn thought the new design was "awesome."

Frascotti pointed out that the classic toy has had about a dozen different color schemes, from yellow to green to teal to silver, since first being introduced in 1963. The most recent iteration, introduced in 2011, is mostly purple with pink accents.

He said it's sold well since then, and that prompted the company to look for a way to update it and to broaden the consumer base by doing it in different colors.

"It's actually a product that's played with by both boys and girls," he said. "We will continue to offer the existing product too because it's so popular."

Hasbro plans to introduce the new color scheme at the industry's Toy Fair in New York in February. Frascotti said people are likely to see it on store shelves next summer.

As for McKenna's Christmas present for her brother, she said the TV show "Inside Edition" gave the family an Easy-Bake Oven after learning of her campaign. For Christmas, she said, she'll probably buy him some mixes to bake in it.
HuffPo
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Old Dec 18, 2012, 09:59 PM   #2
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I imagine every generation has a way to challenge gender roles. This one has the gender neutral easy bake oven. Any bets on how long it Hasbro to realize a decline in sales and switch it back?
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Last edited by Josh125; Dec 19, 2012 at 08:23 AM.
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Old Dec 18, 2012, 10:30 PM   #3
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Ok, now come up with a name for the boy's edition.
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Old Dec 18, 2012, 10:41 PM   #4
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Originally Posted by Prof. View Post
I love progress.
So do I.

Congratulations Hasbro.

I hope they find a receptive market and sell many ovens to new customers.
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Old Dec 18, 2012, 11:15 PM   #5
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So do I.

Congratulations Hasbro.

I hope they find a receptive market and sell many ovens to new customers.
Arn't those ovens fire hazards?
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Old Dec 18, 2012, 11:38 PM   #6
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Arn't those ovens fire hazards?
If they were, it's hard to imagine they'd be able to sell them.
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Old Dec 19, 2012, 12:03 AM   #7
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Ok, now come up with a name for the boy's edition.
Bakermeister Meisterbaker.

Last edited by chown33; Dec 19, 2012 at 12:20 AM.
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Old Dec 19, 2012, 02:21 AM   #8
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I imagine very generation has a way to challenge gender roles. This one has the gender neutral easy bake oven. Any bets on how long it Hasbro to realize a decline in sales and switch it back?
Could be worse. Meanwhile, in Sweden...

"training and guidance" sounds really creepy.
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Old Dec 19, 2012, 02:26 AM   #9
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If they were, it's hard to imagine they'd be able to sell them.
That'd probably sell more boy's ovens than anything. DANGER COOKIES!
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Old Dec 19, 2012, 02:41 AM   #10
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After watching "Breaking Bad" all I thought was kids making a Meth Lab in the bedrooms.
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Old Dec 19, 2012, 05:55 AM   #11
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If they were, it's hard to imagine they'd be able to sell them.
for like 50 years.
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Old Dec 19, 2012, 08:30 AM   #12
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If my parents got me an easy bake instead of a Nintendo I would have hated them.
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Old Dec 19, 2012, 08:48 AM   #13
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Aren't these the toys that will be useless in a few years when no one can buy old fashioned light bulbs anymore? Freakin' Obama.
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Old Dec 19, 2012, 10:46 AM   #14
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Aren't these the toys that will be useless in a few years when no one can buy old fashioned light bulbs anymore? Freakin' Obama.
Ha! I completely forgot about that! I'm sure there will be certain exceptions.
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Old Dec 19, 2012, 10:49 AM   #15
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Aren't these the toys that will be useless in a few years when no one can buy old fashioned light bulbs anymore? Freakin' Obama.
Damn that Muslim-Kenyan for signing the Energy Independence and Security Act of 2007.
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Old Dec 19, 2012, 02:12 PM   #16
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I really wish toys weren't gendered. It's ridiculous.

Compare:

http://www.amazon.com/Megabloks-80pc...5947823&sr=8-4

http://www.amazon.com/Megabloks-80-L...ef=pd_sim_t_15

Can you imagine what would happen to a girl if she played with the classic blocks instead of the pink ones? Pants suit wedding. That's all I'm saying.
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Old Dec 19, 2012, 02:25 PM   #17
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What next gender neutral barbie action figures?
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Old Dec 19, 2012, 02:39 PM   #18
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Man, I was SO jealous when I was a kid and my sister got to make cake all the time.
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Old Dec 19, 2012, 02:51 PM   #19
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Damn that Muslim-Kenyan for signing the Energy Independence and Security Act of 2007.
My bad. I forget if you don't put a smiley guy rolling his eyes, people don't get sarcasm.
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Old Dec 19, 2012, 02:56 PM   #20
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Good idea IMO. I know more men that like to cook than women, this is actually a potentially popular toy for boys, and it was a bad idea for Hasbro to try to force baking on girls and exclude boys.
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Old Dec 19, 2012, 03:02 PM   #21
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Originally Posted by miloblithe View Post
I really wish toys weren't gendered. It's ridiculous.

Compare:

http://www.amazon.com/Megabloks-80pc...5947823&sr=8-4

http://www.amazon.com/Megabloks-80-L...ef=pd_sim_t_15

Can you imagine what would happen to a girl if she played with the classic blocks instead of the pink ones? Pants suit wedding. That's all I'm saying.
What I always find amusing about this is that up until the early to mid twentieth century pink was actually a masculine color. This leads to the bigger point that our perceptions of what is feminine and what is masculine is mostly just cultural.
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Old Dec 19, 2012, 03:27 PM   #22
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Originally Posted by Mac'nCheese View Post
Aren't these the toys that will be useless in a few years when no one can buy old fashioned light bulbs anymore? Freakin' Obama.
I'm afraid that joke is obsolete since, as of 2011, Easy Bake Ovens now use a dedicated heating element rather than a light bulb.
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Old Dec 19, 2012, 04:39 PM   #23
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Could be worse. Meanwhile, in Sweden...

"training and guidance" sounds really creepy.
That link is just so silly. In Hasbro's case they're trying something to see if they sell more toys. If sales go up, they did the right thing.
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Old Dec 19, 2012, 06:03 PM   #24
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What I always find amusing about this is that up until the early to mid twentieth century pink was actually a masculine color. This leads to the bigger point that our perceptions of what is feminine and what is masculine is mostly just cultural.
very true, it's just current marketing

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...For example, a June 1918 article from the trade publication Earnshaw's Infants' Department said, “The generally accepted rule is pink for the boys, and blue for the girls. The reason is that pink, being a more decided and stronger color, is more suitable for the boy, while blue, which is more delicate and dainty, is prettier for the girl.”
http://www.smithsonianmag.com/arts-c...tml?c=y&page=1
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Old Dec 19, 2012, 06:42 PM   #25
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... "training and guidance" sounds really creepy.
As a California state employee, I've received numerous rounds of "training and guidance" when it comes to not discriminating against people because of their gender, sexual preference, age, religion and other personal issues.

I can assure you, there's nothing creepy about learning to think beyond pat stereotypes.
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