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Old Dec 21, 2012, 03:25 PM   #1
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Nielsen Releases Top 10 iPhone Apps of 2012




Nielsen yesterday released its digital "Tops of 2012" statistics, which included the top 10 iOS apps of 2012, based on average unique users. The study took place from Q1 2012 to Q3 2012 and also happened to find that this was the first year where smartphone owners became the majority of mobile phone users with 56% by the end of Q3.

Four of the top 10 iPhone apps are stock iOS apps, as YouTube and Maps are likely referring to the versions of the app bundled in with iOS 5 and earlier rather than the newer versions that launched in the past couple of months, as the new versions likely wouldn't have had the time to make a significant impact on the statistics. Nielsen notes that Facebook Messenger was the fastest growing iPhone app.

In fact, Facebook controlled three of the top 10 in Facebook, Facebook Messenger and Instagram while Google, at this point, controlled none of the top 10.

Maps averaged 32 million unique users a month while YouTube averaged 22 million, Stocks averaged 21 million and Weather averaged 20 million uniques a month.

The study also found that Android sits atop smartphone marketshare with 52% with iOS in second at 35%. Blackberry OS came in third at 7%, Windows Phone with 2% and the rest made up the remaining 5% of the marketshare pie. The statistics come from Nielsen's Smartphone Panel, which uses on-device meters at the aggregate level to find out mobile web and app activity level.

Article Link: Nielsen Releases Top 10 iPhone Apps of 2012
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Old Dec 21, 2012, 03:31 PM   #2
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How does Google control none of the top ten if youtube is there? Doesn't Youtube count?
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Old Dec 21, 2012, 03:38 PM   #3
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How does Google control none of the top ten if youtube is there? Doesn't Youtube count?
Um

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..... as YouTube and Maps are likely referring to the versions of the app bundled in with iOS 5 and earlier rather than the newer versions that launched in the past couple of months...
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Old Dec 21, 2012, 03:40 PM   #4
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Stocks, that is the iOS stock app? There are so many more that excel.

I loves me some Pandora though.
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Old Dec 21, 2012, 03:53 PM   #5
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If you think about it almost every user will go though the stock apps when they get the device - therefor their 'success' is far from meaningful. It's the third party apps that are interesting - the apps that people go and get independently.

I would be interested to see not only unique users but also time spent - I bet stocks wouldn't be so massive then.
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Old Dec 21, 2012, 03:53 PM   #6
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Note to self...next year Movie Clock will be on that list
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Old Dec 21, 2012, 04:05 PM   #7
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Shame I can't read the top 10 on an iphone, Macrumors!
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Old Dec 21, 2012, 04:07 PM   #8
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Maps

u sure
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Old Dec 21, 2012, 04:15 PM   #9
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That maps result may be very, VERY skewed.

The results include all versions of iOS. This means that 'Maps' will be counting those on iOS5 and lower - which is the Google version, as well as the newer Apple version.

----------

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Originally Posted by upthetoffees View Post
Shame I can't read the top 10 on an iphone, Macrumors!
https://itunes.apple.com/gb/app/chrome/id535886823?mt=8

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Old Dec 21, 2012, 05:14 PM   #10
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Originally Posted by upthetoffees View Post
Shame I can't read the top 10 on an iphone, Macrumors!
Get an Android... Got bigger screen too...
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Old Dec 21, 2012, 05:17 PM   #11
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I didnt expect maps and stocks to be that popular, but facebook certainly isnt a suprise...
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Old Dec 21, 2012, 05:17 PM   #12
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Quote:
Originally Posted by upthetoffees View Post
Shame I can't read the top 10 on an iphone, Macrumors!
I can see it on my iPhone 4S running iOS 6 just fine?
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Old Dec 21, 2012, 05:17 PM   #13
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Originally Posted by upthetoffees View Post
Shame I can't read the top 10 on an iphone, Macrumors!
Why cant you?
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Old Dec 21, 2012, 05:54 PM   #14
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Why cant you?
I can barely see it on my iPhone 5. Zoom does not appear to work. It's viewable, but definitely could be better.

Update: when turned to landscape it's MUCH better.

Last edited by Joesmith13245; Dec 21, 2012 at 05:56 PM. Reason: Update
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Old Dec 21, 2012, 06:38 PM   #15
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Get an Android... Got bigger screen too...
Nah, get a tv, even bigger screen.
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Old Dec 21, 2012, 06:39 PM   #16
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Oh no! Stocks and Weather are in the top 10!

This shakes my world view.
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Old Dec 21, 2012, 06:53 PM   #17
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Wow. Maps is already in 1st place? Wasn't it released like last week? Haha, that's crazy. Nice list, though. Hopefully that year to date % change for YouTube really sends a message to Google to finally optimize their YouTube mobile app -- it's pretty messy at the moment.

Thanks for posting this.
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Old Dec 21, 2012, 08:48 PM   #18
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The fact that Stocks is number four on the list suggests Nielsen's study is flawed. Nobody uses that.
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Old Dec 21, 2012, 09:04 PM   #19
mrsir2009
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Originally Posted by goobot View Post
Nah, get a tv, even bigger screen.
Nah, get a projector, even bigger screen

----------

Quote:
Originally Posted by Joesmith13245 View Post
I can barely see it on my iPhone 5. Zoom does not appear to work. It's viewable, but definitely could be better.

Update: when turned to landscape it's MUCH better.
Well thats just because the zoom on your iphone isnt working, isnt it? Its not macrumor's fault.
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Old Dec 21, 2012, 09:38 PM   #20
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I get it..

Projector> TV> Note 2> iPhone 5 to read MacRumors!
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Old Dec 22, 2012, 07:39 AM   #21
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Smartphone owners became the majority of mobile phone users for the first time this year, growing from 49 percent of mobile subscribers in Q1 2012, to 56 percent by Q3 2012. Mobile app usage also continued to grow. Among the top 10 mobile apps, Facebook Messenger grew the most among iPhone apps, and Twitter was the fastest growing Android app.
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Old Dec 22, 2012, 08:45 AM   #22
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The fact that Stocks is number four on the list suggests Nielsen's study is flawed. Nobody uses that.
You sound like Pauline Kael, who famously said after the 1972 election "couldn't believe Nixon had won", since no one she knew had voted for him.
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Old Dec 22, 2012, 01:09 PM   #23
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Originally Posted by Spanky Deluxe View Post
The fact that Stocks is number four on the list suggests Nielsen's study is flawed. Nobody uses that.
I use it every day. Sits right there in notification center. Ditto with weather. Why would I use a stock app that doesn't go into notification center? I have TD Ameritrade, but it has to be launched.
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Old Dec 22, 2012, 01:34 PM   #24
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Originally Posted by upthetoffees View Post
Shame I can't read the top 10 on an iphone, Macrumors!
Zoom is working on mine
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Old Dec 23, 2012, 04:50 PM   #25
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Not surprising, it's either stock iOS apps or Facebook apps
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