Apple Releases 'I'll Be Home' iPad Mini Holiday Television Ad

[Bodypainter]

Whow! The by far MOST BORING ad ever!

[Navdakilla]

Originally Posted by iNVERSE

Looks like my grandpa, just smiling and pretending like he knows whats going on, only to be thinking "what is this device and what button do I press to talk back?"

hahahha, first thing I thought of too

[dmelgar]

I thought it was a very poor ad. The idea is ok, but the girls voice is grating (not very good) and its boring to look at an old guy doing nothing.

Same ad could have been produced much better.

I think Apple has lost its marketing edge. I think thats what SJ excelled at.

[JayJayAbels]

I heard this commercial as I was walking upstairs to my room today. First thing that I thought of was all the parents of those children at Sandy Hook Elementary. I think it's the lyrics and the little girls voice.

I dunno but yeah.

[dmelgar]

Originally Posted by apple-win

I was in Apple store several times, no one looked at 11" Macbook Air. It is a failure, the screen is small and non-touch screen, no 4G, short battery life. Get a 4G big iPad is more practical, better user experience and cheaper.

So far I havn't seen any people use other brand name tablet. Have you?

11" MBA is an awesome device. It is very small and extremely capable. I've seen sales folks at the store try to convince customers to get an iPad instead.

I have seen many people using other brand tablets. Typically want a cheap tablet. Don't realize how bad the experience is.

[Hell0W0rld]

Originally Posted by Omacc

Apple is beginning to make weak commercials.. when jobs was around i was always impressed with the sound score behind the commercial as well as the storyline/outline of the commercial. not to creative anymore. seems like there trying to hard

That is exactly the same people say about past times:
"In the past everything was better".

That is progress bro, the next thing you will be saying is that in the dark ages everything was better.

That aside I find this ad extremely sad, Technology is no replacement for physical presents. How do they shake hands? How does she hug her Grandpa? How do they exchange gift's? With apps? Something that gets lost as soon as your device dies?

But hey, it is progress, so it is good right? ...right?

[koban4max]

lame ad... they took simplicity to the whole new level.

[eddieaus]

Cute ad, I love it!

[joejoejoejoe]

Originally Posted by RoastingPig

too bad its impossible to find a ipad mini at this time at a store or online

Well, I disagree. I just had it ordered online, well from Hong Kong and picked up by a friend

[Morshu9001]

Originally Posted by MacRumors

Last year, Apple released a holiday ad featuring Santa talking to the then-new Siri to get directions and weather.

Meanwhile, I accidentally got Siri to crash an iPad by telling it to call me a really long name.

----------

Originally Posted by koban4max

lame ad... they took simplicity to the whole new level.

Apple's done way better ads than this.

----------

Originally Posted by EMAN19

These commercials are too soft.

C'mon Apple. We don't need transformers and explosions, but tighten up a bit...

Yeah, it's weak. I really like the print ad on the back of Time magazine that features a life-sized iPad mini with the magazine cover on it. The one problem is that I'd rather use the big iPad to read magazines than the small one.

[louis.b]

This ad is cute. Much better than the bullying unfunny ads Samsung does.

[mtnDewFTW]

One of the most adorable commercials I've seen this holiday season. Something about it just warms my heart. And that's really hard to say about something that interrupts my movie.

[gmanist1000]

Good commercial. Too bad it will get annoying after the thousandth time it's on.

[hwrdrrk]

Originally Posted by Omacc

Apple is beginning to make weak commercials.. when jobs was around i was always impressed with the sound score behind the commercial as well as the storyline/outline of the commercial. not to creative anymore. seems like there trying to hard

weak argument. weakerer grammar.

"not too creative anymore."

"seems like they're trying too hard."

Where is the Steve Jobs of our educational system?

[bartzilla]

Originally Posted by Omacc

Apple is beginning to make weak commercials.. when jobs was around i was always impressed with the sound score behind the commercial as well as the storyline/outline of the commercial. not to creative anymore. seems like there trying to hard

You're absolutely right. What we need are the sort of creative ads that were around in SJ's day. Like another 500 "I'm a mac, I'm a PC" ads. So creative.

Anyone who tries to make their point with a variation of "In Steve Job's day Apple would never have..." is pretty much automatically a dick, btw.

[ConCat]

Originally Posted by JS82712

That girl's voice sounds extremely irritating

I take it you don't have, nor would you ever want, a daughter. There's something really special about this commercial, in a paternal sense.

[Defender2010]

Originally Posted by apple-win

Apple is losing steam.

Why would Apple release a cheaper product to replace a more expensive product? I don't get it. Maybe it's a good idea to lower down the revenue.

This is a cheap TV ad, I don't like it..... It suggests that old man should better use an iPad. Is it because it will be too difficult for an old man to use OSX or old man has no money to buy a 27" iMac.

Why does the girl not use a full size iPad? Parents are cheap?

One more time, this is a CHEAP TV ad

It doesn't replace, it compliments, it gives the consumer another option, at a cheaper price....opening new revenue streams...read business much? The advert shows both iPads available, not just the Mini. Are you a troll?

Regarding the ad: What better time to push FaceTime than at Christmas as many people will not make it to their loved ones/family. The ad really hits that on the head, it's simple, as expected, pulls on the heartstrings (of some) and has a catchy tune and features both iPads. Job done!

[725032]

What a terrible advert.

All it makes me want to do is sell my APPL stock in fear of what direction the company is taking.

[eddieaus]

Originally Posted by SiPi

What a terrible advert.

All it makes me want to do is sell my APPL stock in fear of what direction the company is taking.

What do you expect from a holiday ad that only runs on TV for a few days?

[UK-MacAddict]

How bad are Apples adverts these days for the iPhone and iPad!!!?? They are just so cringeworthy and cheesy.

I mean the panoramic photo ad where the guy is saying 'cheeeeeee......eeeese' just makes my skin crawl.

Apple need to sack the whole advertising team. There ads used to be so cool like the iPod dancing silhouettes adverts. They should stick with the same style they use with the retina MacBook Pro adverts classy and subtle.

[amt2002]

This is probably the most horrendous advert I've ever seen! Eurgh!

1 how do we know its her grandfather.
2 he's sitting there with a strained grin on his face, obviously thinking "****** me this singing is really ********* annoying"

[AirThis]

I thought the piano ad was cute and witty, but this strikes me as being somewhat corny and cliched. Can do better.

[bazinga!!]

Lame

[chadley_chad]

Originally Posted by Omacc

Apple is beginning to make weak commercials.. when jobs was around i was always impressed with the sound score behind the commercial as well as the storyline/outline of the commercial. not to creative anymore. seems like there trying to hard

There's nothing creative about apple anymore! iMacs with no optical drives and SD slots ON THE BACK, expensive mini iPads with non retina screens, iPhone's with dodgy attennas then scratching backs, power macs with no upgrades for 2 years, apple tv (nuff said!), mac mini with no optical drives and no tv tuners (missing the best media machine opportunity in the world!), an OS that gets worse release on release, MAPS ... shall I go on

[Glideslope]

Very Nice. A+