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Old May 28, 2013, 10:16 PM   #1
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Tim Cook at D11: Executive Change Up Has Been "Great", Revamped iOS/OS X to Be Unveiled at WWDC




While sitting down with AllThingsD's Kara Swisher and Walt Mossberg at D11: All Things Digital, Apple CEO Tim Cook was asked about the new iOS and whether it was what Jony Ive was working on. Cook confirmed, noting that the change was part of Apple's executive shakeup last fall.
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Yes. What we did last fall was change things up -- to really ramp up our innovation. The key in the post-PC era for having a great product is incredible hardware, incredible software, and incredible services, and to combine them so you can't tell what's what. The magic is at the intersection.
Cook went on to explain how Apple recognized that Ive had contributed significantly to the look and feel of Apple products over the years and that he could do the same for Apple's software as well. Swisher followed up by asking Cook about collaboration within Apple and whether that was why former Apple senior vice president Scott Forstall was ousted. Cook responded that the goal was simply to tighten the groups within Apple, which echoes his comments to Bloomberg in December.
Quote:
I don't want to talk about people who aren't there. The whole concept is to tighten the groups even more, so we could spend more time finding magic at the intersection. Now it's seven months later, and I think it's been an incredible change. Craig is running iOS and OS X, which has been fantastic. Eddy is focused on services. It's been great.
Cook also confirmed that Apple is set to talk about the futures of both iOS and OS X at WWDC on June 10, which includes Ive's "more than skin deep" rumored redesign of iOS 7. Cook's full commentary can be found in our coverage, available here.

Article Link: Tim Cook at D11: Executive Change Up Has Been "Great", Revamped iOS/OS X to Be Unveiled at WWDC
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Old May 28, 2013, 10:19 PM   #2
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I think we need a bigger picture of Jony for the article.
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Old May 28, 2013, 10:19 PM   #3
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This will be the greatest thing Apple can do. We really need a refreshed OS. I'm really excited for June 10. I hope Ive will deliver!
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Old May 28, 2013, 10:19 PM   #4
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I just wish Tim would stop trying to mimic Jobs in his redneck accent.
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Old May 28, 2013, 10:19 PM   #5
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I enjoy it when Tim Cook gives interviews. They're always insightful and interesting. Knowing the people on this site, however, I'm probably in the minority. :/
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Old May 28, 2013, 10:20 PM   #6
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::screaming like a little school girl::

Revamped and iOS in the same sentence is everything I've been waiting to hear from Apple since iOS5. Don't disappoint us now.

I have confidence they won't!

This is exciting
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Old May 28, 2013, 10:22 PM   #7
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And it'll be another 4 months before everyone can install it on their devices...
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Old May 28, 2013, 10:23 PM   #8
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Nice to see Apple finally give some information before an actual event. I believe too believe they need to feed some more information out about what they will be announcing to stop people from defecting to competitive devices.
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Old May 28, 2013, 10:28 PM   #9
Che Castro
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Originally Posted by Frankied22 View Post
And it'll be another 4 months before everyone can install it on their devices...
The beta will be all over the net
For people who don't mind going to places where your not suppose to
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Old May 28, 2013, 10:28 PM   #10
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Originally Posted by Frankied22 View Post
And it'll be another 4 months before everyone can install it on their devices...
Not unless you are a developer

EDIT: nevermind you said "everyone", I read it as anyone =/
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Old May 28, 2013, 10:29 PM   #11
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I think we need a bigger picture of Jony for the article.
We need a flatter one.
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Old May 28, 2013, 10:30 PM   #12
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Article is about what Tim Cook said, yet Ive takes the article picture.
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Old May 28, 2013, 10:31 PM   #13
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Can't wait for June 10th...
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Old May 28, 2013, 10:34 PM   #14
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Really really excited
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Old May 28, 2013, 10:39 PM   #15
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I hope we see Jony Ive at the keynote
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Old May 28, 2013, 10:41 PM   #16
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I hope we see Jony Ive at the keynote
He'll be in the front row next to Forst.... oh wait
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Old May 28, 2013, 10:41 PM   #17
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I hope we see Jony Ive at the keynote
I hope he gives it.
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Old May 28, 2013, 10:49 PM   #18
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I hope he gives it.
Nothing against Ives, but if he delivered the keynote, it probably would take 3 hours long at the pace he speaks.
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Old May 28, 2013, 10:49 PM   #19
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Originally Posted by Frankied22 View Post
And it'll be another 4 months before everyone can install it on their devices...
But at least everyone will be able to install it. :-)

I'm very much excited about the new iOS... I'm hoping the 2nd half of 2013 will be like Christmas eve several times over by the time we're done. Can't wait until the WWDC.
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Old May 28, 2013, 10:51 PM   #20
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Nothing against Ives, but if he delivered the keynote, it probably would take 3 hours long at the pace he speaks.
True but at least I wouldn't fall asleep.

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Old May 28, 2013, 10:53 PM   #21
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Can we get a revamped FCPX as well... maybe call it FCP8?
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Old May 28, 2013, 10:55 PM   #22
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This is what Cook said about iOS:

http://www.engadget.com/2013/05/28/a...-d11-liveblog/

DARREN MURPH 8:46 PM
Swisher's asking about the new iOS, and Cook's only saying that "surprises are fun." Ha!

DARREN MURPH 8:46 PM
Swisher: "Is it a dramatic update for iOS?"

DARREN MURPH 8:47 PM
Cook: "I'll let you be the judge of that, and yes, Jony Ive has been really key [to this version.]
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Old May 28, 2013, 10:59 PM   #23
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The first thing I do is remove launch pad & mission control from my dock. I'm not really into the iOS-ization of OS X. I don't mind it as long as I can remove it, or customize the OS to how I want to use it.

As for iOS, we need more advanced options and control. The simple interface was nice, but it's not cutting it anymore. We need to be able to put widgets on a home screen. They also need to include something to see what apps are using data.

I'm afraid Apple is going to not do some of this. They'll add a few new features, but lock us down even more.

----------

Quote:
Originally Posted by tjwaido View Post
Can we get a revamped FCPX as well... maybe call it FCP8?
FCPX is awesome. If you want FCP 8.0 use Premiere.
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Old May 28, 2013, 11:00 PM   #24
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The first thing I do is remove launch pad & mission control from my dock. I'm not really into the iOS-ization of OS X. I don't mind it as long as I can remove it, or customize the OS to how I want to use it.

As for iOS, we need more advanced options and control. The simple interface was nice, but it's not cutting it anymore. We need to be able to put widgets on a home screen. They also need to include something to see what apps are using data.

I'm afraid Apple is going to not do some of this. They'll add a few new features, but lock us down even more.

----------

I hope you read this part of Tim Cook's quote:

Quote:
The key in the post-PC era for having a great product is incredible hardware, incredible software, and incredible services, and to combine them so you can't tell what's what.
I personally like and use both Launchpad and Mission Control but they are by no means perfect yet and I still think there is plenty of room for improvement.
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Old May 28, 2013, 11:06 PM   #25
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not one word about mac pro

.... Mac pro mac pro mac pro!!!
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