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Old Mar 23, 2014, 09:59 PM   #1
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Wendy's Updates iOS App to Enable Mobile Payments at U.S. Locations




Wendy's has updated its My Wendy's app for iOS devices with the ability to take mobile payments at most of its 5,800 locations in the United States, reports The Associated Press. The fast-food restaurant chain has reportedly been developing its mobile payment system over the past year, testing its app at some of its locations throughout the country.

Once opened, the app allows users to find the nearest restaurants accepting the new mobile payment system, which can be enabled through the creation of a Wendy's profile. Unlike the process of mobile payments by other merchants however, a mobile payment at a Wendy's restaurant is processed by showing a cashier a generated six-digit number. According to Wendy's Digital Vice President Brandon Rhoten, this method was enabled to make it more convenient for customers going through pickup windows.

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The move reflects a push by fast-food chains to court younger customers by tapping into the attachment they have to their phones.

"If they want to come in and give us business, we want to allow them to pay the way they want to pay," Craig Bahner, chief marketing officer for Wendy's, said in a phone interview.
The move comes as a number of other restaurants have begun to implement mobile payment systems, with Chipotle, Domino's Pizza, and Pizza Hut all adding support in their respective apps. Taco Bell announced last month that it would be rolling out its mobile ordering platform nationwide later this year, with Burger King expected to follow suit with its own platform. McDonalds, the world's largest fast food chain, is also expected to launch a mobile payment system sometime in future, with testing currently underway at some of its U.S. locations.

The updated My Wendy's app for iOS devices is available now in the App Store. [Direct Link]

Article Link: Wendy's Updates iOS App to Enable Mobile Payments at U.S. Locations
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Old Mar 23, 2014, 10:00 PM   #2
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Old Mar 23, 2014, 10:01 PM   #3
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Old Mar 23, 2014, 10:05 PM   #4
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I feel like this is becoming more and more entrenched as we get more and more applications to do the payments...

This is what Passbook was meant to solve, and I still don't see why it didn't catch on.

The best way to do this would be to either have a unified payment system or find a way to round up all of the payment systems into one method (i.e. Passbook).
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Old Mar 23, 2014, 10:11 PM   #5
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Old Mar 23, 2014, 10:11 PM   #6
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This kind of innovation is great news for consumers and the kind you only get from iOS devices.
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Old Mar 23, 2014, 10:32 PM   #7
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Quote:
Originally Posted by dumastudetto View Post
This kind of innovation is great news for consumers and the kind you only get from iOS devices.
Agreed, great push forward with mobile payments, but that doesn't make Apple the king of payment innovation. What about all those Bitcoin wallet apps they decided to ban?
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Old Mar 23, 2014, 10:37 PM   #8
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I know it's mostly for security reasons, but I wish we could get to the point where instead of mobile payments being hooked up to a gift card thing, it would just be hooked up with your credit card and it would take it directly from that. I still have $3 on my dunkin donuts card in passbook with no DD's around.
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Old Mar 23, 2014, 10:55 PM   #9
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It's horrible

Seriously, what were they thinking! You can't remotely order through this, it's just a mobile debit card for their business. They need to use something like Grubhub or Appay so that we could really take it to the next level by ordering using iBeacons.

Last edited by yodali; Mar 23, 2014 at 11:44 PM. Reason: minor misspelling
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Old Mar 23, 2014, 11:04 PM   #10
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I seriously don't get it. How is this of any benefit whatsoever to me? I go to Wendy's, order my food, and swipe my credit card. The end. Why in hell do I need an app for every restaurant I patronize that basically serves as a prepaid gift card? How is this good or innovative in any way? I'm all for innovation, but I just don't see it here. Maybe I'm completely missing something, but I'm just not willing to basically buy prepaid gift cards in the form of mobile apps for every restaurant.

----------

Quote:
Originally Posted by dumastudetto View Post
This kind of innovation is great news for consumers and the kind you only get from iOS devices.
Please, explain to me how this is innovation? It's a gift card in the form of an app, that's all it is. How is it innovative???
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Old Mar 23, 2014, 11:09 PM   #11
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••this post has been deleted by the author***

Last edited by bpbatch; Mar 26, 2014 at 01:34 PM.
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Old Mar 23, 2014, 11:12 PM   #12
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How many of those new CryptoCoins does it take to buy a hamburger these days?
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Old Mar 23, 2014, 11:12 PM   #13
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With more automation like this, businesses will be needing less order processing, meaning less jobs. These fast food workers holding their little living wage protests will spon have to worry about simply livong, let along bringing home a wage.
Maybe they should consider going into mobile app development.
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Old Mar 23, 2014, 11:15 PM   #14
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Hmm, I might go try it out tomorrow, looked up the one near my house and it's accepting mobile payments. I too would rather not use a gift card, but whatever.
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Old Mar 23, 2014, 11:17 PM   #15
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Old Mar 23, 2014, 11:49 PM   #16
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I see Flappy Burgers in the app store in the near future! LOL
Haha. Don't actually say that, someone might actually do it.
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Old Mar 24, 2014, 12:12 AM   #17
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Haha. Don't actually say that, someone might actually do it.
Somebody already has:

https://itunes.apple.com/us/app/la-r...626093804?mt=8
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Old Mar 24, 2014, 12:35 AM   #18
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Old Mar 24, 2014, 05:47 AM   #19
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Quote:
Originally Posted by AstronomyiPhone View Post
I feel like this is becoming more and more entrenched as we get more and more applications to do the payments...

This is what Passbook was meant to solve, and I still don't see why it didn't catch on.

The best way to do this would be to either have a unified payment system or find a way to round up all of the payment systems into one method (i.e. Passbook).
Yep, it needs to be funded from one source, I assume/hope that will eventually be your iTunes account balance. Retaining and managing small balances on a dozen different cards is a pain, and will stifle uptake.
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Old Mar 24, 2014, 05:57 AM   #20
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Yep, it needs to be funded from one source, I assume/hope that will eventually be your iTunes account balance. Retaining and managing small balances on a dozen different cards is a pain, and will stifle uptake.
They had to find a way around Apple taking 30% of all in-app purchases.
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Old Mar 24, 2014, 06:04 AM   #21
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Originally Posted by dumastudetto View Post
This kind of innovation is great news for consumers and the kind you only get from iOS devices.
How is this innovation? Starbucks has been doing it for years and Wendy's has an android app as well?
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Old Mar 24, 2014, 06:14 AM   #22
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Nice app. I just checked - it seems to work with every Wendy's within 25 miles of me. I'll try it next time I eat there (maybe once a month).
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Old Mar 24, 2014, 07:03 AM   #23
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Originally Posted by AstronomyiPhone View Post
This is what Passbook was meant to solve, and I still don't see why it didn't catch on.
In this case, the app does more than just pay the bill. You can build and submit your order. If it was just a reloadable gift card with a bar code, Passbook could be used -- and even show your remaining balance.

Quote:
Originally Posted by AstronomyiPhone View Post
The best way to do this would be to either have a unified payment system or find a way to round up all of the payment systems into one method (i.e. Passbook).
Or, just provide the capability to pay with a credit or debit card.

I use the Mooyah Burger app about once a week. I order as I'm leaving home, and it's ready a minute or two after I arrive. The staff knows me by name, so I can walk right to the pickup counter. My favorite is already loaded, I submit the order and pay with a credit card already loaded into the app.

The app could use some polishing: favorites are associated with locations, and you can't delete an old favorite (after I moved across town). Expired credit cards can't be deleted either, so it's a bit confusing when selecting the payment source.
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Old Mar 24, 2014, 07:08 AM   #24
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Brandon from Wendy's

Hey, all. Appreciate the interest in the app. On the "should have used iBeacons" or other tech front, we're testing many options including a digital offers system, ordering, and other technologies to allow people to connect with the restaurant.

The reason we're not using Passbook is they do not support dynamically generated codes at this time. Bar codes aren't 1) secure enough and 2) require you to reach your expensive smartphone out of the window at a drive-through (not ideal, in our opinion).

With 6500 locations world-wide there's a lot of trial-and-error we need to go through to figure out what works best for most.

Happy to answer any questions about our app or why we're doing what we're doing.

Thanks,
Brandon, VP of Digital at Wendy's
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Old Mar 24, 2014, 08:20 AM   #25
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Originally Posted by brandonrhoten View Post
Hey, all. Appreciate the interest in the app. On the "should have used iBeacons" or other tech front, we're testing many options including a digital offers system, ordering, and other technologies to allow people to connect with the restaurant.

The reason we're not using Passbook is they do not support dynamically generated codes at this time. Bar codes aren't 1) secure enough and 2) require you to reach your expensive smartphone out of the window at a drive-through (not ideal, in our opinion).

With 6500 locations world-wide there's a lot of trial-and-error we need to go through to figure out what works best for most.

Happy to answer any questions about our app or why we're doing what we're doing.

Thanks,
Brandon, VP of Digital at Wendy's
Thank you for the clarification. Although technology has progressed quite a bit, it is clear there is still more that needs to be developed. your point about sticking a phone out of the window at a drive through is clearly an important point. Another issue that has been taken up here is that of needing multiple apps -- one for each establishment.

I do not know what the answer is, but we are going to need some integration and consolidation down the road. NFS, Passbook, bitcoin, etc -- we need a universal, secure, and convenient way to pay. I would love for it to live in my phone so I don't need to carry a wallet full of plastic cards. We will also need some universal way to place orders so that I do not have to clutter my phone with apps for every food establishment that I visit. Until then, either folks like Wendy's create apps or sit on the sideline and wait.

Having said that, I congratulate Wendy's for taking a bold step and pushing us forward.
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