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Old Feb 12, 2013, 01:37 PM   #1
r.j.s
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Logo C&C

I'm looking for some critique on the logo for my site.

I want to keep it fairly simple and clean, but something about the way it is now seems off.

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If you want to see the rest of the site design, here is the link: http://afterthearmy.me
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Old Feb 12, 2013, 08:58 PM   #2
firedept
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I think it looks fuzzy with the background that is behind it. Background is okay. It is the font and the fx you have applied to it. I think if you went with a lighter colour than the background for the font and reversed your black/white shading it may help. Beveling also need to be smaller. The lighter font on the right side looks better. Just my thoughts.

Last edited by firedept; Feb 12, 2013 at 11:58 PM. Reason: typo
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Old Feb 12, 2013, 09:13 PM   #3
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I lightened up the font.

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Old Feb 12, 2013, 11:17 PM   #4
ytk
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The lone capital “B” looks a little weird to me. It might look better to either make it all lowercase, or use the small caps like in the main title. Hard to say without actually seeing it, though—I could be totally wrong.
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Old Feb 12, 2013, 11:28 PM   #5
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I'm curious about the tagline, "Because no one can stay forever"

Do you want to stay forever? Do you think the typical user of the site wants to stay forever?

I'm also wondering about starting it with the word "Because". That seems unnecessary. I'm not a wordsmith, but what about ... "No one can stay forever" ... "No one stays forever" ... "No one enlists forever".

Just a couple of thoughts.
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Old Feb 12, 2013, 11:56 PM   #6
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Looks much better. You could even add a light gray to the font and it will not hurt it. Not to much though. Definitely stands out now and looks a lot sharper.
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Old Feb 13, 2013, 07:35 AM   #7
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Quote:
Originally Posted by ytk View Post
The lone capital “B” looks a little weird to me. It might look better to either make it all lowercase, or use the small caps like in the main title. Hard to say without actually seeing it, though—I could be totally wrong.
Quote:
Originally Posted by citizenzen View Post
I'm curious about the tagline, "Because no one can stay forever"

Do you want to stay forever? Do you think the typical user of the site wants to stay forever?

I'm also wondering about starting it with the word "Because". That seems unnecessary. I'm not a wordsmith, but what about ... "No one can stay forever" ... "No one stays forever" ... "No one enlists forever".

Just a couple of thoughts.
I dropped the because ...

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About the tagline, it's about how everyone's career ends, whether they are ready for it or not, but especially those whom are forced out medically.
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Old Feb 13, 2013, 10:56 AM   #8
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Now you have it. it looks great in the site.
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Old Feb 13, 2013, 03:19 PM   #9
ytk
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Yeah, I like it!
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Old Feb 14, 2013, 10:40 AM   #10
davedee65
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Hi. Having checked out your site I would suggest loosing the bevel and drop shadow from the logo as those effects are somewhat passe and make it looked blurred and out of date. Keep it nice and clean and simple. Also I'd range your text to the left so it sits better in the banner. Something like this?

D
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Old Feb 14, 2013, 10:48 AM   #11
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Quote:
Originally Posted by davedee65 View Post
Hi. Having checked out your site I would suggest loosing the bevel and drop shadow from the logo as those effects are somewhat passe and make it looked blurred and out of date. Keep it nice and clean and simple. Also I'd range your text to the left so it sits better in the banner. Something like this?

D
I removed the effects and moved the text to the left.

At first, not sure I like it.

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Old Feb 14, 2013, 11:04 AM   #12
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Could always leave beveling, but move to left is good. More eye appealing.
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Old Feb 14, 2013, 11:05 AM   #13
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Quote:
Originally Posted by firedept View Post
Could always leave beveling, but move to left is good. More eye appealing.
Bevel on:

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Old Feb 14, 2013, 12:16 PM   #14
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Hey man if it's not working for you then stick with what you had and are happy with. It was only a suggestion and sometimes you need to see what you don't want, to see the merits in what you had originally!

D
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Old Feb 14, 2013, 12:19 PM   #15
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Hey man if it's not working for you then stick with what you had and are happy with. It was only a suggestion and sometimes you need to see what you don't want, to see the merits in what you had originally!

D
Thanks for the advice though. I'm willing to change it and take a look, rather than just dismiss it right off.

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Old Feb 14, 2013, 12:49 PM   #16
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I think that looks good, It will now line up more with the left of your website. Nice site by the way.

Last edited by firedept; Feb 14, 2013 at 01:54 PM.
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Old Feb 16, 2013, 10:45 AM   #17
12dylan34
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Quote:
Originally Posted by davedee65 View Post
Hi. Having checked out your site I would suggest loosing the bevel and drop shadow from the logo as those effects are somewhat passe and make it looked blurred and out of date. Keep it nice and clean and simple. Also I'd range your text to the left so it sits better in the banner. Something like this?

D
I vastly prefer this. Much more modern and clean looking.
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Old Feb 16, 2013, 08:53 PM   #18
citizenzen
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Here's my 15 minute take on it.

I just want to work some camo in there ...
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Old Feb 17, 2013, 02:59 PM   #19
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citizenzen,

I took your idea and ran with it, for the updated pattern.

Chocolate chip is too '90s

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