Apple Ranks Second in Mobile Shopping Satisfaction Behind Amazon

[MacRumors]

A customer satisfaction survey of mobile shoppers by analytics firm ForeSee (via BGR) puts Apple in joint-second place with QVC, scoring 83%, just behind the top scorer Amazon at 85%.

Overall consumer satisfaction with the mobile shopping experience increased slightly from 76% in 2011 to 78% in 2012.

The mobile platform is maturing much faster than the PC platform. We see it in the rate of consumer adoption, and fortunately we are seeing it in how well the top retailers are adapting to multichannel consumers who are embracing yet another powerful tool," said Larry Freed, president and CEO of ForeSee. "But retailers shouldn't get too comfortable because change is just about the only thing you can count on. Consumers expect retailers to provide a consistent and seamless experience, regardless of the channel.

The survey was based on more than 6200 shoppers, conducted during the holiday shopping season between Thanksgiving and Christmas.

Article Link: Apple Ranks Second in Mobile Shopping Satisfaction Behind Amazon

[AdeFowler]

I have to say that Amazon's customer services is pretty bloody marvellous.

[Schmitty11]

It's hard to beat Amazon. Most of the time, my two day shipments arrive the day after I place the order, although being 2.5 hours from a distribution center probably helps. But Amazon does not disappoint.

[nagromme]

I rank them a DISTANT second, when Amazon's store has a very nice native iPad app (two in fact), and Apple's Apple Store app is still iPhone-only

[bandalay]

Their online store is still a bloody noisy mess of crap. I only shop their when I can't anywhere else.

Have to take a peek at their iPad app.

No comparison with Apple's online store.

[Hastings101]

Nice, Amazon deserves #1. They have some of the best customer service I've ever experienced and their mobile apps are great.