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Old Feb 17, 2013, 10:06 PM   #51
kockgunner
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Quote:
Originally Posted by iCaleb View Post
I don't like these ads.

All these random people are screaming words at me.

Sounds like WHEEL OF FORTUNE!!!!!!!!
I'm glad other people like them, but for me, the cheering sounds like some stock audio clip or from Family Feud. Maybe I just have propensity against those types of sounds.
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Old Feb 17, 2013, 10:16 PM   #52
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Originally Posted by carl0sian View Post
..can't wait to see who makes the first "no specs at all on these ads" comment
well, you just did
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Old Feb 17, 2013, 10:17 PM   #53
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Originally Posted by isayusay View Post
it's not alive until i see an ipad 5 with thinner and sexier bezel.

It's going to be a loud update and i prepare to dig deep into my wallet for it :d
:d
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Old Feb 17, 2013, 10:20 PM   #54
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I get it....but I just don't like it. Not Apple enough. But Google..........they get it. Their new ads are more Apple than Apples new ads. The IRONY
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Old Feb 17, 2013, 10:21 PM   #55
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Originally Posted by tkermit View Post
In case anyone was wondering what words they used:

----

heart flip sunday hello taste grow wave awake shine friend spark land tomorrow on flick loud

go beam listen top forever rock morning sharp tune surprise run watch home soar bright deep

next green fly wild sunshine leap fresh show climb wake imagine roam night point one alive


That sounds like one of my 'conversations' with Siri.
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Old Feb 17, 2013, 10:23 PM   #56
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Me likey

I also Love my ipad!
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Old Feb 17, 2013, 10:25 PM   #57
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Originally Posted by cdmoore74 View Post
These ads are starting to become boring. 2 hands, white background, upbeat tunes while showing apps. Samsung's Superbowl commercial was funny and had decent actors.
I guess it all a matter of taste. To me, a minimal, straightforward ad that showcases the product itself, stands above one which has a bunch of people making faces at the camera, or a couple half-naked big-breasted women running in slow motion.
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Old Feb 17, 2013, 10:40 PM   #58
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Good to see them stepping up the marketing game. It is a big time "war" in tech right now. Sitting around playing "defense" doesn't cut it anymore.
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Old Feb 17, 2013, 10:45 PM   #59
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After watching those commercials, I had the strongest urge to listen to Glenn Miller's Pennsylvania 6-5000. :-)
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Old Feb 17, 2013, 10:46 PM   #60
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Nice ads but i'm looking for a lighter full sized iPad with retina.
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Old Feb 17, 2013, 10:48 PM   #61
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Originally Posted by tkermit View Post
In case anyone was wondering what words they used:...
Let the over-analysis and hunt for product launch clues begin!
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Old Feb 17, 2013, 10:53 PM   #62
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Much better than the previous ads of the last year or so... I found them pretty engaging.

But still missing that Apple magic.
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Old Feb 17, 2013, 11:00 PM   #63
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Quote:
Originally Posted by mrgraff View Post
Let the over-analysis and hunt for product launch clues begin!
Lets.


Quote:
Originally Posted by tkermit View Post
In case anyone was wondering what words they used:

----

heart flip sunday hello taste grow wave awake shine friend spark land tomorrow on flick loud

go beam listen top forever rock morning sharp tune surprise run watch home soar bright deep

next green fly wild sunshine leap fresh show climb wake imagine roam night point one alive

brilliant beautiful fantastic marvelous incredible wonderful magical inspired phenomenal epic super tremendous remarkable stunning amazing iPad


---

spark go morning hello rock watch roam leap soar top flick deep fresh surprise up wild

tune climb grow point sky tomorrow green show heart flip sharp alive one lift home bright

taste wave now friend run listen sunday forever beam feel next play room loud shine together

brilliant beautiful fantastic marvelous incredible wonderful magical inspired phenomenal epic super tremendous remarkable stunning amazing iPad
Okay so from here we see a few words of note. Firstly we see "heart". Hearts are red, therefore this means a red iPad is on its way in the near future for the Product (RED) campaign.

The next word of note is rather obvious: Sunday. The red iPad will be released on a sunday.

If we take the first letter of each of the first three words, they make out "HFS". This suggests that Apple will be debuting a full filesystem in this red iPad.

The next word of note is "Friend". Clearly this means that not only will Siri do things for you, but it will be your "Friend". It'll make snide remarks about your choice of dress, it'll always be there to point out when you're acting like an idiot, and most importantly, it'll bring beer!

From the word "Spark" we can deduce that Apple will be releasing a new connector to replace the just-released Lightning connecter, called "Spark". It'll be even smaller than Lightning, just to piss you off.

The next word of note is "Tomorrow". Seeing as how tomorrow is not a sunday, we can deduce that this means the red iPad will be released next sunday, a week from now (or perhaps today! It's still sunday in some parts of the world!).

The word "Loud" can only mean one thing. The red iPad will come with extra loud speakers. Like, really really loud. I'm serious.

Meh, I'm tired. Someone else can continue.
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Old Feb 17, 2013, 11:04 PM   #64
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Originally Posted by sinsin07 View Post
The ads are not meant for Steve Jobs cultist, they are meant for normal consumers with normal lives.
Right. The guy who envisioned the products and drove his design team to meet his vision and turned the company into a juggernaut should be left in the past because Tim `Mr. Logistics' is better at understanding consumers.
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Old Feb 17, 2013, 11:14 PM   #65
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Originally Posted by mdriftmeyer View Post
Right. The guy who envisioned the products and drove his design team to meet his vision and turned the company into a juggernaut should be left in the past because Tim `Mr. Logistics' is better at understanding consumers.
Hopefully SJ was good enough of a leader to steer an entire company into a certain direction.

I still think that it's interesting how products are perceived just by the circumstances. Just hypothetically - had the Macbook Air been just recently, everyone would have been whining about "Apple's focus is on making things thinner *whine*"... so really, let's just see how things go with Apple.
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Old Feb 17, 2013, 11:14 PM   #66
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These ads aren't very good IMO.
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Old Feb 17, 2013, 11:17 PM   #67
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Originally Posted by mdriftmeyer View Post
Right. The guy who envisioned the products and drove his design team to meet his vision and turned the company into a juggernaut should be left in the past because Tim `Mr. Logistics' is better at understanding consumers.
Dude...dude... The "point" of these ads are..... The apps... Doh.

Um it seems they are pretty effective since there's already plenty of discussion what apps appear in the spots.. I'm in marketing and it's the very first thing that crossed my mind.

The message is effective. The ads work.. And no these dont and won't appeal to core customers.. Those of us that are core dont need an explanation or expectation.
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Old Feb 17, 2013, 11:20 PM   #68
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Originally Posted by mdriftmeyer View Post
Right. The guy who envisioned the products and drove his design team to meet his vision and turned the company into a juggernaut should be left in the past because Tim `Mr. Logistics' is better at understanding consumers.
Living in the past won't change the future. Steve Jobs can not be recreated. Bringing up what Steve would have done or not is pretty much irrelevant.
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Old Feb 17, 2013, 11:20 PM   #69
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If you look carefully, the Vimeo video of the Black Keys is this one: vimeo.com/58929021

The video was uploaded just last week just for use in this ad, judging by its short length. The only other video uploaded by this person is a similar concert clip from the Foo Fighters, but it seems The Black Keys were settled upon instead. Look at the attention to detail as well with those fake comments - I'd imagine Maureen Walsh and the others work for Apple's marketing department.

Interesting to see how precise they are in getting a quick clip for an ad!
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Old Feb 17, 2013, 11:28 PM   #70
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Originally Posted by Mjmar View Post
I find these pretty obnoxious
I agree. I hope I never see these adds on TV. I'm usually a fan of Apple ads but these two were awful.
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Old Feb 17, 2013, 11:58 PM   #71
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Call me whatever you want, but I miss the old Apple commercials, like the original iPod, itunes concert commercial, PowerBook 12+17" airplane, iMac G4 window shopping, etc.

These look pale and uninspired in comparison. Just random apps on white background.
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Old Feb 18, 2013, 12:01 AM   #72
Nahaz
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The way they scream out like that reminds me of the old Sesame Street days
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Old Feb 18, 2013, 12:05 AM   #73
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MEH. Sounds like people shouting random words at me.
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Old Feb 18, 2013, 12:17 AM   #74
BenderRodriguez
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what app is this at 17sec on the second video

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Old Feb 18, 2013, 12:18 AM   #75
StarPower
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Good and elegant ads, as usual.

I'm not a fan of a combination of people yelling/saying distinct word/s in cheerful enthusiasm (bah humbug), but I understand the emphasis and "pop" it provides in these ads.
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