Apple Launches New 'Why You'll Love an iPhone' Web Campaign

MacRumors · Mar 16, 2013, 04:07 PM

Apple today rolled out a new advertising theme for the iPhone on its website, highlighting a number of reasons why people love their iPhones. The campaign comes with all-new graphics, a new "Why iPhone" page, and an email promotion.

Quote:

There's iPhone.
Then there's everything else.

What makes an iPhone unlike anything else? Maybe it's that it lets you do so many things. Or that it lets you do so many things so easily. Those are two reasons iPhone owners say they love their iPhone. But there are many others as well.

The "Why iPhone" page shares a number of features and highlights of the iPhone, including its eight consecutive J.D. Power customer satisfaction awards, the attention to detail in the iPhone's design, the Retina display, battery life, powerful and efficient A6 chip, and more.

Apple's new campaign comes just two days after Samsung introduced its upcoming Galaxy S 4 phone, the next flagship model for the leading Android handset manufacturer. Samsung has stepped up its advertising over the past year, and former Apple ad man Ken Segall is just of many who have argued that Apple needs to counter Samsung's effort with more inspired advertising of its own.

Samsung has been scoring points for its "people-based" ads while Apple has been focusing on the experience of using its products, but Apple's new campaign appears to be trying to bridge that divide somewhat by focusing on how the iPhone experience has drawn so many loyal and happy customers.

Article Link: Apple Launches New 'Why You'll Love an iPhone' Web Campaign

komodrone · Mar 16, 2013, 04:08 PM

probably seeing the fruits from their buy out of that web company "Particle"

Squilly · 04:29 PM

Would be a good video ad.

--

Only iPhone has retina display, while other phones have a bigger screen and better PPI (ie. HTC 8X).

StuddedLeather · Mar 16, 2013, 04:10 PM

I'm convinced Apple Advertising Department visits MR
That's been my signature (close enough) for quite a while now! Four years to be exact.

I'm suing for copyright infringement

Nathan20 · Mar 16, 2013, 04:11 PM

It is easy to love

maxwelltech · Mar 16, 2013, 04:11 PM

Is it similar to the "Why You'll Love a Mac" campaign?

Exotic-Car Man · Mar 16, 2013, 04:12 PM

This is really the biggest one for me and the biggest advantage against their competitors. I don't think it should be last.

rogeliojeda · Mar 16, 2013, 04:13 PM

Seems like Apple is going to push ads for the white iPhone 5 as the default color now.

irDigital0l · Mar 16, 2013, 04:14 PM

"In fact, once you see a Retina display, you’re never satisfied with anything less."

Apple agrees too that the iPad Mini needs a Retina display. lol

anzio · Mar 16, 2013, 04:14 PM

Great campaign. Clean, doesn't call out other companies users. Just points out the positives of the iPhone.

Well done.

crisss1205 · Mar 16, 2013, 04:14 PM

Quote:

resulting in availability issues, developer frustration, and security risks

I have to say, as a developer, Apple is really starting to piss me off. They rejected my app even though they admit it did not break any guidelines, and the Appeal Board still has not gotten back to me, it has been 4 weeks.

But other than that, I do have to agree. I wanted to download the CNN app on my Android tablet, but I can't because my device is not supported. (Nexus 7)

bboucher790 · 04:45 PM

"Something that's this thin and 4", has never been easy to love....until now."

-Phil Schiller

crisss1205 · Mar 16, 2013, 04:15 PM

Quote:

Originally Posted by Exotic-Car Man

Image
This is really the biggest one for me and the biggest advantage against their competitors. I don't think it should be last.

Save the best for last!

damir00 · Mar 16, 2013, 04:16 PM

Zzzzzzzzz....

Bathplug · Mar 16, 2013, 04:16 PM

The calendar has a 12 on it! 12" screen for iPhone 5s?

crisss1205 · Mar 16, 2013, 04:17 PM

Quote:

Originally Posted by Bathplug

The calendar has a 12 on it! 12" screen for iPhone 5s?

June 12th, WWDC!

Boomchukalaka · Mar 16, 2013, 04:17 PM

My ad campaign is better than your ad campaign.

Mr. Retrofire · Mar 16, 2013, 04:18 PM

Or in other words:
Yes we recognize how useless our iDevices are, compared to certain Android-based devices. That's the reason why we need this ad campaign.

GuitarDTO · Mar 16, 2013, 04:19 PM

This campaign feels unnecessary and corny. Quit worrying about what Wall Street and the haters say, and just keep churning out good products. And yes, maybe listen to a few of the screams (larger screen).

irDigital0l · Mar 16, 2013, 04:21 PM

Quote:

Originally Posted by crisss1205

June 12th, WWDC!

Wait... are people actually surprised its on June 12th?

WWDC 2008 - June 9
WWDC 2009 - June 8
WWDC 2010 - June 7
WWDC 2011 - June 6
WWDC 2012 - June 11

I mean...there's kinda a pattern. lol

maxwelltech · Mar 16, 2013, 04:21 PM

Wait... "Only iPhone has the Retina Display", yet the Galaxy S4 and HTC One's 1080p displays are much sharper than the iPhone 5 display.

mac1984user · Mar 16, 2013, 04:22 PM

Hmmm... perhaps some well interpret this as a sign of desperation. I must say, walking into the O2 store yesterday, the iPhone's screen seemed tiny sat next to others. That's not a reason to avoid a phone for some, but I'm now so used to a 4.7" screen. If they want to attract people back from Android, they'll need another offering.

ThatsMeRight · Mar 16, 2013, 04:22 PM

Quote:

Originally Posted by crisss1205

June 12th, WWDC!

It just happens to be that in 2013 there is only one Wednesday that falls on the 12th day of a month. And that's June 12, 2013.

Product announcements usually happen on a Tuesday or Wednesday.

BornAgainApple · Mar 16, 2013, 04:23 PM

Quote:

Originally Posted by Bathplug

The calendar has a 12 on it! 12" screen for iPhone 5s?

Or:

12-core processor
12-megapixel camera

/s

olowott · Mar 16, 2013, 04:27 PM

Love the Ad

they should put it on video

time to play that nutty game

Mar 16, 2013, 04:08 PM	#3
Squilly In Time-Out Join Date: Nov 2012 Location: PA	Would be a good video ad. -- Only iPhone has retina display, while other phones have a bigger screen and better PPI (ie. HTC 8X). Last edited by Squilly; Mar 16, 2013 at 04:29 PM.
	65

Mar 16, 2013, 04:10 PM	#4
StuddedLeather macrumors 6502a Join Date: Apr 2009	I'm convinced Apple Advertising Department visits MR That's been my signature (close enough) for quite a while now! Four years to be exact. I'm suing for copyright infringement __________________ See there's Apple. . . And then it's just the rest of them.
	17

Mar 16, 2013, 04:11 PM	#6
maxwelltech macrumors regular Join Date: Dec 2011 Location: California	Is it similar to the "Why You'll Love a Mac" campaign? __________________ MacBook Pro 13 i7 (Mid 2012) w/ 128GB SSD; ThinkPad X301; iPad 4 WiFi 32GB, HTC One 32GB AT&T
	2

Mar 16, 2013, 04:12 PM	#7
Exotic-Car Man macrumors member Join Date: Oct 2010 Location: USA	This is really the biggest one for me and the biggest advantage against their competitors. I don't think it should be last. __________________ This area reserved for showing off devices
	82

Mar 16, 2013, 04:14 PM	#9
irDigital0l macrumors 68020 Join Date: Dec 2010	"In fact, once you see a Retina display, you’re never satisfied with anything less." Apple agrees too that the iPad Mini needs a Retina display. lol
	68

Mar 16, 2013, 04:08 PM	#2
komodrone macrumors 6502 Join Date: Apr 2011	probably seeing the fruits from their buy out of that web company "Particle"
	2

Mar 16, 2013, 04:11 PM	#5
Nathan20 macrumors regular Join Date: Jul 2012	It is easy to love
	11

Mar 16, 2013, 04:13 PM	#8
rogeliojeda macrumors member Join Date: Jun 2011	Seems like Apple is going to push ads for the white iPhone 5 as the default color now.
	6

Mar 16, 2013, 04:14 PM	#10
anzio macrumors regular Join Date: Dec 2010 Location: Barrie, ON	Great campaign. Clean, doesn't call out other companies users. Just points out the positives of the iPhone. Well done. __________________ 15.4" Retina MacBook Pro, 2.6GHz i7, 16GB RAM, 512GB, GT 650M ; iPhone 5 ; iPad 4th-gen ; Apple TV (x2) ; Time Capsule (2TB) ; Other various Apple devices/old laptops. Developer
	42

Mar 16, 2013, 04:14 PM	#12
bboucher790 macrumors 6502 Join Date: Mar 2007	"Something that's this thin and 4", has never been easy to love....until now." -Phil Schiller __________________ "My girlfriend always laughs during sex - no matter what she's reading." - Steve Jobs Last edited by bboucher790; Mar 16, 2013 at 04:45 PM.
	18

Mar 16, 2013, 04:16 PM	#14
damir00 macrumors 6502a Join Date: Oct 2011	Zzzzzzzzz....
	10

Mar 16, 2013, 04:16 PM	#15
Bathplug macrumors 6502 Join Date: Jul 2010	The calendar has a 12 on it! 12" screen for iPhone 5s?
	20

Mar 16, 2013, 04:17 PM	#17
Boomchukalaka macrumors member Join Date: Jun 2009	My ad campaign is better than your ad campaign.
	1

Mar 16, 2013, 04:18 PM	#18
Mr. Retrofire macrumors 68040 Join Date: Mar 2010 Location: On the beach.	Or in other words: Yes we recognize how useless our iDevices are, compared to certain Android-based devices. That's the reason why we need this ad campaign. __________________ Mavericks! “Only the dead have seen the end of the war.” -- Plato --
	39

Mar 16, 2013, 04:19 PM	#19
GuitarDTO macrumors 6502 Join Date: Feb 2011	This campaign feels unnecessary and corny. Quit worrying about what Wall Street and the haters say, and just keep churning out good products. And yes, maybe listen to a few of the screams (larger screen).
	2

Mar 16, 2013, 04:21 PM	#21
maxwelltech macrumors regular Join Date: Dec 2011 Location: California	Wait... "Only iPhone has the Retina Display", yet the Galaxy S4 and HTC One's 1080p displays are much sharper than the iPhone 5 display. __________________ MacBook Pro 13 i7 (Mid 2012) w/ 128GB SSD; ThinkPad X301; iPad 4 WiFi 32GB, HTC One 32GB AT&T
	32

Mar 16, 2013, 04:22 PM	#22
mac1984user macrumors 6502 Join Date: Dec 2009 Location: York, UK	Hmmm... perhaps some well interpret this as a sign of desperation. I must say, walking into the O2 store yesterday, the iPhone's screen seemed tiny sat next to others. That's not a reason to avoid a phone for some, but I'm now so used to a 4.7" screen. If they want to attract people back from Android, they'll need another offering.
	14

Mar 16, 2013, 04:27 PM	#25
olowott macrumors 6502a Join Date: May 2011 Location: Dundee, UK	Love the Ad they should put it on video time to play that nutty game __________________ 2011 13" Macbook pr-- iPhone 4s 16gb -- iPAD 2 32gb
	2

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