Apple Launches New 'Why You'll Love an iPad' Web Campaign

MacRumors · Mar 28, 2013, 04:09 PM

Apple today rolled out a new advertising theme for the iPad on its website, highlighting a number of reasons why people love their iPads. The campaign follows on a similar one for the iPhone that launched a couple of weeks ago.

The 'Why iPad' pages mention positive J.D. Power rankings for the device, percentages of companies and school districts using the iPad, the 300,000 apps available for the iPad, the quality of the materials used in building it, the Retina display for the iPad as well as the smaller size of the mini, 10-hour battery life, and the two cameras built into the devices.

It's unclear why Apple waited to launch the 'Why iPad' page rather than launching it simultaneously with the companion iPhone page. The campaigns seem to be in response to an advertising blitz from Samsung that has shown some gains for the company in the past year.

Article Link: Apple Launches New 'Why You'll Love an iPad' Web Campaign

jan1024188 · Mar 28, 2013, 04:12 PM

Seems like all apple does these days are new ads.

ck2875 · Mar 28, 2013, 04:13 PM

I bet at least one person complains about the "Two brilliant displays." text and references the iPad Mini's non-retina display.

Radio · Mar 28, 2013, 04:15 PM

Why iPad ?

Why make this terrible ad?

Apple rocks at hardware so at least they know their strengths.

Software apple is pretty bad. iCloud sucks, iTunes is meh, iOS 6 meh, maps, etc.

Schmitty11 · Mar 28, 2013, 04:15 PM

We want true innovation, not more weird ad campaigns

bushido · Mar 28, 2013, 04:15 PM

i love how apples marketing always makes it seem like their customers are idiots and need everything spelt out for them

my favorite is still "this is my thumb ... and it goes from here ... to here"

looking forward to their first apple tv ad already. "this is the brand new apple tv, it comes with a 42 inch screen which you can use for watching movies and tv shows among other incredible things like watching live television"

Radio · Mar 28, 2013, 04:16 PM

Speak of the devil I just got spammed by apple

Davmeister · Mar 28, 2013, 04:20 PM

Once again, one of the most important parts has been left to the bottom of the ad page.

Where do I go if I drop my Nexus anywhere in the world?

simonb76 · Mar 28, 2013, 04:25 PM

Can we just go back to rumors rather than boring apple news?

iMcLovin · Mar 28, 2013, 04:28 PM

I have the ipad and ipad mini (which most of us do)...and the iphone5, the imac, and the mac book air, ....what I need is a good reason to buy something new! And the last 3 months there hasn´t been any of that. Time for apple to makes something that want us to throw more money at them

...tv? iwatch? some other cool stuff...sadly I dont believe we´ll see any of this, it´s unlikely products.

coolfactor · Mar 28, 2013, 04:35 PM

Quote:

Originally Posted by Radio

Why iPad ?

Why make this terrible ad?

Apple rocks at hardware so at least they know their strengths.

Software apple is pretty bad. iCloud sucks, iTunes is meh, iOS 6 meh, maps, etc.

Are you on crack?

What sucks about iCloud?
What is meh about iTunes?
What is meh about iOS 6, maps, etc.?

If you're going to make a statement, back it up with some specifics, or you're just wasting everybody's time.

My experience with iCloud, iTunes, iOS 6, and maps is amazing. Never have things worked so well together and offered up such a rich, engaging experience. The demands that consumers are putting on Apple these days is getting out of control. Appreciate the beauty of engineering you are holding in your hand!

olowott · Mar 28, 2013, 04:36 PM

Nice long explanatory ad

I know you dont wanna be predictive Apple but we need more crazy ads

azentropy · Mar 28, 2013, 04:36 PM

I'll take this as iPad and iPad mini updates are not going to happen next month.

coolfactor · Mar 28, 2013, 04:39 PM

Quote:

Originally Posted by Radio

Speak of the devil I just got spammed by apple

Or they sent you a marketing email because you're signed up to their marketing mailing list? Big difference, friend. A single click on your part will change that relationship. Or is it easier to complain about spammers than clean up your relationships?

----------

Quote:

Originally Posted by azentropy

I'll take this as iPad and iPad mini updates are not going to happen next month.

It's only April. Is the current iPad and iPad mini not performing well for you?

----------

Quote:

Originally Posted by simonb76

Can we just go back to rumors rather than boring apple news?

How about you go for a walk instead of hanging out at MacRumors?

JayCee842 · Mar 28, 2013, 04:39 PM

Haters gonna hate.

komodrone · Mar 28, 2013, 04:40 PM

Quote:

Originally Posted by coolfactor

My experience with iCloud, iTunes, iOS 6, and maps is amazing. Never have things worked so well together and offered up such a rich, engaging experience. The demands that consumers are putting on Apple these days is getting out of control. Appreciate the beauty of engineering you are holding in your hand!

iTunes match on the other hand...

BasicGreatGuy · Mar 28, 2013, 04:40 PM

I am holding out for a iPad Mini Retina. I wish Apple offered 2 different models of iPad; one with the cameras and one without. Not everyone needs or wants a camera iPad.

irDigital0l · Mar 28, 2013, 04:40 PM

iPad mini display is...subpar compared to iPad 4.

But according to Appl there's no difference...until they release the retina version and tout how much better it is.

adildacoolset · Mar 28, 2013, 04:42 PM

Quote:

Originally Posted by Radio

Why iPad ?

Why make this terrible ad?

Apple rocks at hardware so at least they know their strengths.

Software apple is pretty bad. iCloud sucks, iTunes is meh, iOS 6 meh, maps, etc.

If you hate everything apple is doing, then it's time for you to move on. There are plenty of those gimmicky features you might love in the GS4. Some of us actually don't jump onto the media bandwagon and enjoy the products as they are.

jrswizzle · Mar 28, 2013, 04:48 PM

Quote:

Originally Posted by komodrone

iTunes match on the other hand...

Works plenty fine for me....I don't have any issues with it.

Corrode · Mar 28, 2013, 04:54 PM

Quote:

Originally Posted by bushido

i love how apples marketing always makes it seem like their customers are idiots and need everything spelt out for them

Bahaha. Oh the irony...

bandalay · Mar 28, 2013, 04:57 PM

Man that's some bad copy. What happened to the playful language?

This appears to have been written by an algorithm.

unibility · Mar 28, 2013, 04:58 PM

Quote:

Originally Posted by bushido

i love how apples marketing always makes it seem like their customers are idiots and need everything spelt out for them

my favorite is still "this is my thumb ... and it goes from here ... to here"

looking forward to their first apple tv ad already. "this is the brand new apple tv, it comes with a 42 inch screen which you can use for watching movies and tv shows among other incredible things like watching live television"

"i love how apples marketing always makes it seem like their customers are idiots and need everything spelt out for them

" statements such as this is another reason why the down vote should NOT have been removed.

azentropy · Mar 28, 2013, 05:01 PM

Quote:

Originally Posted by coolfactor

[/COLOR]

It's only April. Is the current iPad and iPad mini not performing well for you?[COLOR="#808080"]

I bought a iPad mini when they came out but I'm not using it as much as I thought I would over my iPad 3. The size is great but I'm just not a fan of the non-retina screen. So I'm ready to hand it off to my mother (to replace an original iPad) and get a iPad Mini with Retina. Or if they reduce the size/weight of the full size iPad enough I may just go that route and consolidate and hand down the iPad 3 as well.

Dragonfly47 · Mar 28, 2013, 05:07 PM

Quote:

Originally Posted by Corrode

Bahaha. Oh the irony...

More than you ever wanted to know about "spelled" and "spelt".

Mar 28, 2013, 04:09 PM	#1
MacRumors macrumors bot Join Date: Apr 2001	Apple Launches New 'Why You'll Love an iPad' Web Campaign Apple today rolled out a new advertising theme for the iPad on its website, highlighting a number of reasons why people love their iPads. The campaign follows on a similar one for the iPhone that launched a couple of weeks ago. The 'Why iPad' pages mention positive J.D. Power rankings for the device, percentages of companies and school districts using the iPad, the 300,000 apps available for the iPad, the quality of the materials used in building it, the Retina display for the iPad as well as the smaller size of the mini, 10-hour battery life, and the two cameras built into the devices. It's unclear why Apple waited to launch the 'Why iPad' page rather than launching it simultaneously with the companion iPhone page. The campaigns seem to be in response to an advertising blitz from Samsung that has shown some gains for the company in the past year. Article Link: Apple Launches New 'Why You'll Love an iPad' Web Campaign
	0

Mar 28, 2013, 04:12 PM	#2
jan1024188 macrumors member Join Date: Apr 2011	Seems like all apple does these days are new ads.
	33

Mar 28, 2013, 04:15 PM	#6
bushido macrumors 68040 Join Date: Mar 2008 Location: Germany, Europe	i love how apples marketing always makes it seem like their customers are idiots and need everything spelt out for them my favorite is still "this is my thumb ... and it goes from here ... to here" looking forward to their first apple tv ad already. "this is the brand new apple tv, it comes with a 42 inch screen which you can use for watching movies and tv shows among other incredible things like watching live television" __________________ '13 MacBook Pro Retina 2.5 GHz '13 MacBook Pro 2.54 GHz, C2D, 128GB SSD iPhone 5 (white & silver), 16GB iPad 3 white, 32 GB, Wifi+Cellular Apple TV 3
	9

Mar 28, 2013, 04:20 PM	#8
Davmeister macrumors regular Join Date: May 2009 Location: From Oxford, studying in Cardiff, UK	Once again, one of the most important parts has been left to the bottom of the ad page. Where do I go if I drop my Nexus anywhere in the world? Attached Thumbnails __________________ 15" Retina Macbook Pro (2.6 Ghz) - iPhone 5 - iPad Mini Airport Express, Apple TV & 4th Gen Time Capsule Medical Student in Cardiff, UK
	33

Mar 28, 2013, 04:28 PM	#10
iMcLovin macrumors 65816 Join Date: Feb 2009	I have the ipad and ipad mini (which most of us do)...and the iphone5, the imac, and the mac book air, ....what I need is a good reason to buy something new! And the last 3 months there hasn´t been any of that. Time for apple to makes something that want us to throw more money at them ...tv? iwatch? some other cool stuff...sadly I dont believe we´ll see any of this, it´s unlikely products. __________________ 27" iMac i7 2012 \| 13" MacBook Air - 2011 \| Mac Mini - 2010 \| Iphone 5 64gb \| Ipad (gen.3) \| ipad mini
	1

Mar 28, 2013, 04:13 PM	#3
ck2875 macrumors regular Join Date: Mar 2009	I bet at least one person complains about the "Two brilliant displays." text and references the iPad Mini's non-retina display.
	5

Mar 28, 2013, 04:15 PM	#4
Radio macrumors 65816 Join Date: Mar 2012 Location: Central California	Why iPad ? Why make this terrible ad? Apple rocks at hardware so at least they know their strengths. Software apple is pretty bad. iCloud sucks, iTunes is meh, iOS 6 meh, maps, etc.
	11

Mar 28, 2013, 04:15 PM	#5
Schmitty11 macrumors 6502 Join Date: May 2011	We want true innovation, not more weird ad campaigns
	15

Mar 28, 2013, 04:16 PM	#7
Radio macrumors 65816 Join Date: Mar 2012 Location: Central California	Speak of the devil I just got spammed by apple
	1

Mar 28, 2013, 04:25 PM	#9
simonb76 macrumors newbie Join Date: Jun 2007	Can we just go back to rumors rather than boring apple news?
	1

Mar 28, 2013, 04:36 PM	#12
olowott macrumors 6502a Join Date: May 2011 Location: Dundee, UK	Nice long explanatory ad I know you dont wanna be predictive Apple but we need more crazy ads __________________ 2011 13" Macbook pr-- iPhone 4s 16gb -- iPAD 2 32gb
	0

Mar 28, 2013, 04:36 PM	#13
azentropy macrumors 65816 Join Date: Jul 2002 Location: Surprise	I'll take this as iPad and iPad mini updates are not going to happen next month.
	6

Mar 28, 2013, 04:39 PM	#15
JayCee842 macrumors 6502 Join Date: Jan 2013	Haters gonna hate.
	4

Mar 28, 2013, 04:40 PM	#17
BasicGreatGuy macrumors regular Join Date: Sep 2012 Location: Atlanta, Ga.	I am holding out for a iPad Mini Retina. I wish Apple offered 2 different models of iPad; one with the cameras and one without. Not everyone needs or wants a camera iPad.
	3

Mar 28, 2013, 04:40 PM	#18
irDigital0l macrumors 68020 Join Date: Dec 2010	iPad mini display is...subpar compared to iPad 4. But according to Appl there's no difference...until they release the retina version and tout how much better it is.
	4

Mar 28, 2013, 04:57 PM	#22
bandalay macrumors member Join Date: Apr 2010	Man that's some bad copy. What happened to the playful language? This appears to have been written by an algorithm.
	0

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