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Old Feb 28, 2013, 02:32 PM   #1
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Frustrated App Developer...how to advertise?

Hello App Developers,

I'm embarrased to say how much money I wasted in app advertsing and it left me somewhat broke. I tried review sites (which was a waste), Google adwords, try to gain Twitter followers which was okay.

The only thing that worked was a press release when our app went live in the App Market. Maybe because it was so new, that's why we were able to get some downloads but now its zero per day.

Anyone have any suggestions?

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Old Feb 28, 2013, 02:39 PM   #2
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I'm not an app developer and this isn't exactly related to advertising but it may be helpful nonetheless:

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Old Feb 28, 2013, 04:56 PM   #3
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It definitely requires a lot of daily hard work, amassing many twitter followers and a wide reaching online presence. However all of these are dwarfed by the quality of your applications and how much demand the market has for them
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Old Feb 28, 2013, 08:56 PM   #4
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1 - Don't quit your day job.
2 - Just make apps that you like (unless someone else is paying you to make the app.) If you like, use, and would pay for it, then chances are someone else would, too.

I wouldn't bother with paying for advertising. A free page + free YouTube video + word of mouth will cause a quality app to sell, it seems to me.
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Old Mar 2, 2013, 12:13 PM   #5
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From my experience the following can work if you put in enough effort, yeah some of them are obvious but it's amazing how many people just kick out an app and then do nothing:

- Make sure your category is right, some get more attention that others, if you think you can stretch your say music app over to say the entertainment category you'll get a lot more attention and Apple won't always penalise depending on what the app is (forget secondary categories they do sod all in my experience.)

- Set up a Facebook page and invite everyone you know and share the hell out of posts (try and get enough likes to get a dedicated page name, makes it easier to put the URL on marketing materials)

- Twitter is hit or miss but there's some mileage in it if you can amass enough followers.

- Screenshots on Instagram with the right hashtags and links seems to do well for me at the moment although I cannot really confirm the source of sale.

- Find somewhere in the real world where your target audience may reside and get posters made. Reward the store owners with branded T-shirts, printed media costs very little from places like Snapfish or CafePress and people really like tangible items. I recently took some to my local comic book/game stores for my most recent app. Remember it only takes around 10-15 downloads a day to maintain a position in the category charts (games being the exception) if you can get that from foot traffic it's a good way to build a fan base.

- Find forums or blogs that relate to your app and link drop. Don't just roll in, spam and then disappear, engage with the users. On forums stick a clickable banner in your signature where possible.

- Give out promo codes if the app is paid for. They don't affect app rankings but ask for reviews in return, even if it's friends and family members.

- Gift the app to a handful of people you know (again if paid) you'll recuperate the cost minus 30%

- Write to blogs/sites asking for coverage if you believe there's interest and it's good enough quality to be featured. Many won't reply due to the fact that they're all sponsorship driven these days but if you don't ask you don't get.

- If you have other apps out there, cross promote, just an extra screen with some icons and links can work wonders. If you have updates ready for an existing app, use the update as an opportunity to advertise a new app just be sensible with it so it doesn't feel like spam and always give people the opportunity to dismiss the advert or pop up for good. Never update an app solely for the purposes of advertising another. Trust me this really p*sses people off.

- Run a development blog with screenshots and videos detailing how you built your app, what you found difficult, what neat tricks you discovered, also offer downloadable snippets of useful code. Although sites such as stackoverflow, iPhoneDevSDK and MacRumours offer a wealth of knowledge on coding techniques, you'd be amazed how much help some devs have had from tiny little blogs in the back end of beyond. Remember to link your app in the blog too but don't be spammy with it.

If I can think of anything else I'll drop back with an edit.
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Last edited by Twimfy; Mar 2, 2013 at 12:38 PM. Reason: Extra stuff.
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Old Mar 7, 2013, 01:39 PM   #6
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Promoting apps is not easy, so don't feel bad at all.

Twimfy gave a lot of really great advice.

The biggest other one I would recommend (as it's free) is to focus on the ASO (App Search Optimization) of your app.

Make sure the title is super clear and illustrative for the end user.

Here's some great resources:

- http://searchenginewatch.com/article...igher-Rankings
- http://trendblog.net/3-app-store-opt...our-app-found/

- http://www.mobiledevhq.com/articles

Also, the screenshots are even more important with iOS6.

Hope that helps! Good luck and keep testing!
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Old Mar 10, 2013, 08:47 PM   #7
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It's worth noting that MacRumors does sell ad space. You could probably put your ad there. I'm not sure how to negotiate an advertising deal. I'd talk to the administrators.
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Old Mar 10, 2013, 10:12 PM   #8
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Mod Note: Don't forget you can promote your apps in certain MacRumors forums, as long as you follow the Guidelines for Software Developers.
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Old Apr 12, 2013, 05:39 AM   #9
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I saw a forum post from a fiverr user who had a large amount of twitter followers and for $5 they would post about my app.

I took out 2 of these (2 seperate users) but it didn't affect downloads at all.

I'm not sure how they get all the followers but i doubt they are genuine. $5 isn't much of a risk but it wasn't effective at all for me.
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