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Old Mar 4, 2013, 03:39 PM   #1
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Jony Ive Ordered Boxes Full of Nike Watches in the Mid-2000s




Bloomberg today published a story on the much rumored Apple smart watch, offering information on potential functionality and profitability. The article also hinted at possible design cues for the iWatch, highlighting Apple designer Jony Ive's intense interest in watches, specifically those manufactured by Nike in the mid-2000s.
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Apple design chief Jony Ive has long had an interest in watches. Besides owning many high-end models himself, he had his team visit watch factories and ordered boxes of a sports watch made by Nike Inc. in the mid-2000s, said Wilson, who was then Nike's creative director.
New information from Business Insider reveals that Scott Wilson sent Jony Ive the Nike Presto Digital Bracelets and the Oregon Series Alti-Compass watches, which were manufactured in 2002-2004.

Both of these watches feature clean, simple designs. The Presto Digital Bracelet is a cuff-style wraparound watch with a translucent plastic body, while the Oregon Series Alti-Compass has an aluminum face.
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Well, he didn't buy them. We just gave them to them as designer bro deals. He and others in the design group just requested them and we sent them a ton of Nike Presto Digital Bracelets and the aluminum Oregon Series Alti-Compass watches. Was flattered that they were requesting them.
Wilson goes on to say that after receiving the watches, Apple asked questions about materials and processes.
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This meshes up with their research in watch manufacturing during that timeframe which has been documented in previous stories. They definitely drew upon watch industry techniques and manufacturing in their products since the first iPhone. Interesting that it may come full circle to an actual iWatch at some point.
A patent application found last week suggested that Apple might be looking at a watch with a wraparound design, a touchscreen, and a flexible glass display, but it remains unclear what the actual watch might look like.

Apple is said to have a team of 100 product designers working on the watch. The watch is rumored to run the full version of iOS and though a release date remains unclear, Bloomberg has suggested that it could launch as early as 2013.

Article Link: Jony Ive Ordered Boxes Full of Nike Watches in the Mid-2000s
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Old Mar 4, 2013, 03:41 PM   #2
iMikeT
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Watch out, it's time!
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Old Mar 4, 2013, 03:43 PM   #3
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THAT is the iWatch? So ugly
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Old Mar 4, 2013, 03:43 PM   #4
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Still not sure whether to think of this as just another cool device or something I could actually use…
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Old Mar 4, 2013, 03:44 PM   #5
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Jony Ive ordered a box full of toilet paper. OH **** iTP IS COMING.
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Old Mar 4, 2013, 03:45 PM   #6
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Should've bought these instead.
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Old Mar 4, 2013, 03:46 PM   #7
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Copy that, Victor.
Roger, over.
What?
Roger, over.
Why?
Copy that.

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Old Mar 4, 2013, 03:46 PM   #8
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Quote:
Jony Ive Ordered Boxes Full of Nike Watches in the Mid-2000s
Did he order watches in the mid 2000s or did he recently order watches manufactured in the mid 2000s?
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Old Mar 4, 2013, 03:47 PM   #9
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4000 lattes, a box of watches....
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Old Mar 4, 2013, 03:47 PM   #10
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That's just crazy. Jony Ive looking at what a competitor in a space they want to occupy was/is doing.

Unheard of!
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Old Mar 4, 2013, 03:47 PM   #11
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Originally Posted by komodrone View Post
Jony Ive ordered a box full of toilet paper. OH **** iTP IS COMING.
Can't wait for the "You're holding it wrong" thread on that one.
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Old Mar 4, 2013, 03:48 PM   #12
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Quote:
Originally Posted by jasonxneo View Post
I once heard Jony say "I watch the Simpsons"

He was dropping a hint!!!

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Originally Posted by Bubba Satori View Post
Can't wait for the "You're holding it wrong" thread on that one.
in with the first iCrap joke then for this thread
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Old Mar 4, 2013, 03:49 PM   #13
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What a waste of fracking "time" , how about concentrating on COMPUTERS, remember them ? We need a surface style ipad/tablet device and new mac pro for starters........
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Old Mar 4, 2013, 03:50 PM   #14
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Originally Posted by MacRumors View Post
Besides owning many high-end models himself, he had his team visit watch factories and ordered boxes of a sports watch made by Nike Inc. in the mid-2000s, said Wilson, who was then Nike's creative director.
But, of course, Apple never copy. That's left to Samsung...
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Old Mar 4, 2013, 03:53 PM   #15
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surface style ipad? for what?

sounds like you should get a pc tower and a surface

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Originally Posted by macguru9999 View Post
What a waste of fracking "time" , how about concentrating on COMPUTERS, remember them ? We need a surface style ipad/tablet device and new mac pro for starters........
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Old Mar 4, 2013, 03:54 PM   #16
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Slow news day to say the least.
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Old Mar 4, 2013, 03:56 PM   #17
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Quote:
Originally Posted by tekno View Post
But, of course, Apple never copy. That's left to Samsung...
Come back here when we have an Apple watch that looks exactly like a Nike watch.

----------

Quote:
Originally Posted by macguru9999 View Post
What a waste of fracking "time" , how about concentrating on COMPUTERS, remember them ? We need a surface style ipad/tablet device and new mac pro for starters........
Who's we?
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Old Mar 4, 2013, 03:58 PM   #18
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Originally Posted by basesloaded190 View Post
Slow news day to say the least.
Wait a couple of days and see what happens.

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Old Mar 4, 2013, 04:02 PM   #19
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Originally Posted by adder7712 View Post
Should've bought these instead.
Image
God, I had one of those when I was a kid. I must have been so badass.
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Old Mar 4, 2013, 04:08 PM   #20
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Voice Mail iWatch

It probably will send and receive email via voice among other feats. Maybe solar power boost.
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Old Mar 4, 2013, 04:11 PM   #21
biggrim
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I bought a box of matches once...
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Old Mar 4, 2013, 04:11 PM   #22
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GermanyChris ordered a Seiko dive watch in the early 2000's..

Whats the point??
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Old Mar 4, 2013, 04:12 PM   #23
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Originally Posted by MacRumors View Post
Well, he didn't buy them. We just gave them to them as designer bro deals.
And NBA players don't have to pay for their shoes, either. Stupid world.
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Old Mar 4, 2013, 04:12 PM   #24
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Originally Posted by Raftysworld View Post
THAT is the iWatch? So ugly
Huh? Read the article...
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Old Mar 4, 2013, 04:13 PM   #25
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I still like the idea that iWatch is actually the Apple produced TV product and not a watch at all.
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