Apple Extends New TV Ad Campaign to iPhone With 'Brilliant' and 'Discover' Spots

MacRumors · Mar 11, 2013

Apple tonight posted two new television spots for the iPhone on its YouTube page. The ads, entitled 'Brilliant' and 'Discover', highlight some of the more than 700,000 apps available on the App Store, using a variety of words to describe them.

Previous ads in the series include 'Alive', 'Together', and 'Hollywood', all for the iPad.

Apps shown in the ads include Gojee, Cards, Mike V: Skateboard Party, Starbucks, iBooks, MyScript Calculator, Philips Hue, GarageBand, Houzz, The Elements for iPhone 4, Apple Maps, Infinity Blade 2, Cleartune, Solar Walk, iPhoto, Yelp, and Shazam.

Article Link: Apple Extends New TV Ad Campaign to iPhone With 'Brilliant' and 'Discover' Spots

troop231 · Mar 11, 2013

Now I want to get some of those Philips Hue bulbs

irDigital0l · Mar 11, 2013

Better than the previous ones (the app demos) but overall theme is still obnoxious.

Mjmar · Mar 11, 2013

whyyyyyyyy

komodrone · Mar 11, 2013

Stop it!! T.T

extensor · Mar 11, 2013

Like!

jmccray · Mar 11, 2013

Great apps

These are some great apps to show off for the phone. I really liked these.

uncleho · Mar 11, 2013

I liked them!

irDigital0l said:
Better than the previous ones (the app demos) but overall theme is still obnoxious.

How are they obnoxious? They show the greatest apps available to a neat beat. They're great!

SamGabbay · Mar 11, 2013

Which is the app right after they say "Rise" in the brilliant ad?

ConCat · Mar 11, 2013

Great apps, terrible ad. >.>

irDigital0l · Mar 11, 2013

uncleho said:
How are they obnoxious? They show the greatest apps available to a neat beat. They're great!

You obviously have not seen previous iPad ads. (iPad 1/2 ads).

Don't like the word scramble and then shouts.

Fatalbert · Mar 11, 2013

These ads are OK but nothing to make a whole uniform campaign out of. Try a little harder.

theart666 · Mar 11, 2013

Who needs 900,000 apps?

Seriously? I mean how many Clock apps are their? or fart apps, couldn't we just have a section for Good apps and the other 899,900 or so can go in a bad app sections which is locked and needs a special retarded shaped key to open.. ffs

SAIRUS · Mar 11, 2013

Am I the only one when they say "RISE" they should of played this:
http://www.youtube.com/watch?v=qBZ9i5BNjvE

slffl · Mar 11, 2013

WOW!

Great commercials!!

brock2621 · Mar 11, 2013

Speaker in "Discover?"

What is the speaker featured in the "DISCOVER" one? It's yellow woofer with chrome tweeter? I need one now!

newyorksole · Mar 11, 2013

Maybe when the 5S comes out they'll have better commercials.

slffl · Mar 11, 2013

ConCat said:
Great apps, terrible ad. >.>

"Nothing is ever good enough" - Bill Maher

lolkthxbai · Mar 11, 2013

Honestly, between these and the Samsung commercials I love these better. These actually show you what you can do with the device versus the Samsung ads that just have people talking and you barely see the device at all...

I love these ads. And I compared them to Samsung because they are the competition and they are heavily being advertised.

ConCat · Mar 11, 2013

slffl said:
"Nothing is ever good enough" - Bill Maher

No, this is not good enough.

carl0sian · Mar 11, 2013

as always.....let's roll out the Apple Bashing..........

thadoggfather · Mar 11, 2013

Every shout makes me cringe.

bmovement · Mar 11, 2013

Tellurium is a mineral (actually, an element), not a rock.

lunaoso · Mar 11, 2013

I really like these, I think they're catchy. Seems like I'm in the minority though.

bravo0123 · Mar 11, 2013

Love apple, hate these

wow, these are shockingly irritating. makes me understand apples recent troubles. damn, they are wrecking this company.

Apple Extends New TV Ad Campaign to iPhone With 'Brilliant' and 'Discover' Spots

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