Bought rMBP, "Ghosting" now visible

Hello MR,

I bought a rMBP back in August. It is a 2.8//512gb//8gb if it matters.
I ran a screen test and it is indeed an LG screen.
I also have AppleCare's extended warranty, which I did activate in August.

Last few weeks, I have been seeing some extensive ghosting.
It is now to the point that it actually stands out and is clearly visible.
What I want to know is, what can Apple do for me?
Will they replace my screen itself? Or will they be replacing my laptop?
Can I resolve this issue over the phone with Apple's Customer Care, or will I have to actually take it to an Apple store to have it evaluated, etc.

Any advice is greatly appreciated.
Have a safe weekend.

Thank you for the replies.
I have one more question:

I have an adhesive sticker "wrap" on my rMBP.
There is a sticker on both sides of the shell (bottom and top).
There is also a sticker on the keyboard surface.
http://www.macabolic.com/assets/pro...al/il_fullxfull.358374795_i290.jpg?1347355705 <-- exactly this one.

Will I have to remove all my protective skins for them to swap a new screen in?

Thanks to everyone who clarified this up for me!

Oh wow. I was expecting in the 1-2 hour range!!
I don't even think I can go one full day without using mine.
6 days is absolutely ridiculous...