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Old Mar 21, 2013, 04:56 PM   #1
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Jony Ive Pushing for 'Flat Design' in iOS 7 Amid Greater Hardware-Software Design Collaboration




Last October, Tim Cook tasked Jony Ive with leadership of the company's Human Interface teams in addition to his role as head of Industrial Design.

This suggested that the company's hardware and software user interfaces could become more complementary with one executive in charge of everything that users see and touch.

The Wall Street Journal reports that this is indeed the case, with mobile software teams being briefed about new hardware prototypes earlier in the design cycle. Additionally, Ive is now sitting in on the human interface team's review sessions to examine new designs.
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Some suggested that in Apple's next mobile operating system, Ive is pushing a more "flat design" that is starker and simpler, according to developers who have spoken to Apple employees but didn't have further details. Overall, they expect any changes to be pretty conservative. For the past few years, Apple has unveiled versions of its mobile operating system in the summer.

Design is one example of the increased "collaboration across hardware, software and services" that Apple said it was aiming for when Cook pushed senior vice president and mobile software chief Scott Forstall out of the company last year.
In addition to Ive's command of the physical and software interface teams, Craig Federighi is looking at combining some Mac and iOS software teams when there is particular overlap, such as the calendar teams, while keeping the majority of the Mac and iOS engineering teams separate, the paper reports.

Article Link: Jony Ive Pushing for 'Flat Design' in iOS 7 Amid Greater Hardware-Software Design Collaboration
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Old Mar 21, 2013, 04:58 PM   #2
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inb4 microsoft sues.
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Old Mar 21, 2013, 04:59 PM   #3
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Old Mar 21, 2013, 04:59 PM   #4
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Please just make sure the desktop environment works for the desktop environment and the mobile for the mobile.

Don't go the Windows 8 route and shove a touch tablet interface onto the desktop users.
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Old Mar 21, 2013, 04:59 PM   #5
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If Ive pulls it off I'll be very impressed, but there is a difference between hardware and UI design.
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Old Mar 21, 2013, 04:59 PM   #6
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A simpler, flat design? I can't imagine iOS getting even more simple to use. If anything, I was hoping for more customization. Well, Ive has done good work in the past so maybe this will work out.
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Old Mar 21, 2013, 05:00 PM   #7
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It will look like Windows 8.
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Old Mar 21, 2013, 05:00 PM   #8
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Meh, I've never been a fan of the flat designs.

Simple? Ok. Flat? No thanks.
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Old Mar 21, 2013, 05:00 PM   #9
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Old Mar 21, 2013, 05:00 PM   #10
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Old Mar 21, 2013, 05:00 PM   #11
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Flat?
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Old Mar 21, 2013, 05:00 PM   #12
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Quote:
Originally Posted by barkomatic View Post
A simpler, flat design? I can't imagine iOS getting even more simple to use. If anything, I was hoping for more customization. Well, Ive has done good work in the past so maybe this will work out.
Simpler design != Simpler to use
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Old Mar 21, 2013, 05:01 PM   #13
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I don't care about what the next iPhone itself brings in it. iOS 7 is going to be the best update in a long time.

Jony Ive saves us again
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Old Mar 21, 2013, 05:01 PM   #14
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"more "flat design" that is starker and simpler"

Sounds like Windows 8 RT. Innovative.
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Old Mar 21, 2013, 05:02 PM   #15
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Jesus. Complain complain complain. Why do you people even buy Apple products? He is incredible, and he's going to do a fantastic job with this. Just like he does with hardware. Faith people!
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Old Mar 21, 2013, 05:02 PM   #16
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Quote:
Originally Posted by komodrone View Post
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inb4 microsoft sues.
Flat doesn't mean tiles
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Old Mar 21, 2013, 05:02 PM   #17
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Flat?

The faq does that mean?
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Old Mar 21, 2013, 05:04 PM   #18
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Quote:
Originally Posted by barkomatic View Post
A simpler, flat design? I can't imagine iOS getting even more simple to use. If anything, I was hoping for more customization. Well, Ive has done good work in the past so maybe this will work out.
Really? For one thing, the Settings layout is a mess to use.
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Old Mar 21, 2013, 05:04 PM   #19
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Originally Posted by jav6454 View Post
Flat?
think of flat like what google and microsoft are doing.
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Old Mar 21, 2013, 05:04 PM   #20
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Well it's already started. I liked the reel to reel animation in Podcasts but yeah it kind of got in the way reelly.

The update to the Podcasts app from today completely removed it. I don't mind if removing skeumorphism results in more development time spent on functionality and usability. Those who don't like skeumorphism at all are going to like the new Podcasts app regardless.
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Old Mar 21, 2013, 05:04 PM   #21
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Guys, calm down. "Flat" simply means removing all the Vista-ish glares and effects, that look dated anyway.

Last edited by bumblebritches5; Mar 21, 2013 at 06:08 PM.
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Old Mar 21, 2013, 05:05 PM   #22
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hey expect any changes to be pretty conservative.
People need to remember this for WWDC
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Old Mar 21, 2013, 05:05 PM   #23
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I hope they don't go too flat... while it is aesthetically pleasing and very minimal, it is a trend. Apple could appear to just be following the look of Windows Phone. There is a reason for some degree of skeumorphism in interface design. Windows phone is too flat, and there is not enough differentiation between elements creating a confusing interface (for instence, buttons are no different than text, confusing content with hyperlinks.) While Apple has pushed skeumorphism too far, Microsoft has pushed flat too far. Hopefully Ive is able to find the right balance and doesn't follow the trend on completely flat interfaces.

Last edited by roow110; Mar 21, 2013 at 05:12 PM.
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Old Mar 21, 2013, 05:07 PM   #24
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Huh....very interesting. Defiantly flatter. Hmmm. I don't want to say I like it a little but...maybe he could really make it awesome.

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inb4 microsoft sues.
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Old Mar 21, 2013, 05:07 PM   #25
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Quote:
Originally Posted by komodrone View Post
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inb4 microsoft sues.
Looks quite compelling to me, especially if those were live tiles.

Cant wait to see what Ive does with iOS7 and 10.9. Well probably only see subtle changes, but it will give us a good idea of things to come.
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