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Old Mar 25, 2013, 01:14 PM   #1
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Chevrolet Promoting Siri 'Eyes Free' Integration for 2013 Sonic in New TV Ad




Last month, Chevrolet announced that its 2013 Sonic and Spark had become the first cars to offer support for Siri's "Eyes Free" mode. The feature integrates Apple's personal assistant with the vehicle's entertainment system, allowing the driver to access information while keeping his or her eyes on the road.

Chevrolet has now begun a national advertising campaign touting the feature on the 2013 Sonic, launching a new television ad called "Buttons".

iSpot.tv founder and CEO Sean Muller tells us that the ad first aired last Thursday on VH1's morning Jump Start block, with the site's tracking showing that the ad has already aired 82 times on national TV networks.

Chevrolet is not the only company to be making plans to support Siri's Eyes Free mode, with Honda working to roll out the feature to the Accord as well as the Acura RDX and ILX. Hyundai has also publicly stated that it will be bringing Eyes Free support to some of its vehicles, while Apple also highlighted partnerships with BMW, Mercedes, Land Rover, Jaguar, Audi, Toyota, and Chrysler at its introduction of the feature alongside iOS 6.

Article Link: Chevrolet Promoting Siri 'Eyes Free' Integration for 2013 Sonic in New TV Ad
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Old Mar 25, 2013, 01:15 PM   #2
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Slooooow day I see.
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Old Mar 25, 2013, 01:16 PM   #3
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Good to see someone pushing this useless feature. I put my phone face down in my crotch and wait for the phone calls to come.

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Slooooow day I see.
Write an article and submit it then.
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Old Mar 25, 2013, 01:17 PM   #4
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if you cant text and drive you shouldnt be driving
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Old Mar 25, 2013, 01:18 PM   #5
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Thanks, but I'll wait for the Honda.
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Old Mar 25, 2013, 01:19 PM   #6
OafTobark
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Originally Posted by Klae17 View Post
Good to see someone pushing this useless feature. I put my phone face down in my crotch and wait for the phone calls to come.

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Write an article and submit it then.
Brilliant idea! Gold star for you.
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Old Mar 25, 2013, 01:19 PM   #7
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wish ford would get on board. their "sync" feature is abysmal.
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Old Mar 25, 2013, 01:19 PM   #8
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A lot of cars already have this functionality, no? For mine, I just press down on the phone's home button and Siri comes on and works through the car's speakers and microphone. What's the difference here, the steering wheel button?
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Old Mar 25, 2013, 01:19 PM   #9
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Wow, that's great! If only Siri had more possibilities.
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Old Mar 25, 2013, 01:22 PM   #10
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must be plugged into cable? Chevy FAIL.
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Old Mar 25, 2013, 01:22 PM   #11
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Great! Now I can get the wrong directions from siri without even having to use my hands!!
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Old Mar 25, 2013, 01:23 PM   #12
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Quote:
Originally Posted by eekcat View Post
A lot of cars already have this functionality, no? For mine, I just press down on the phone's home button and Siri comes on and works through the car's speakers and microphone. What's the difference here, the steering wheel button?
likewise.
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Old Mar 25, 2013, 01:27 PM   #13
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Is there any technical reason why my 2011 GMC with Bluetooth integration couldn't be upgraded to be Siri compatible? I've had "software updates" applied before when taking my vehicle in for service.

However, I'm sure the feature won't be coming to older models.
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Old Mar 25, 2013, 01:27 PM   #14
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In other news, Steve Jobs rises from the grave to say, "I cracked that!"
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Old Mar 25, 2013, 01:27 PM   #15
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Quote:
Originally Posted by eekcat View Post
A lot of cars already have this functionality, no? For mine, I just press down on the phone's home button and Siri comes on and works through the car's speakers and microphone. What's the difference here, the steering wheel button?
Mine works the same way. I am guessing it is the steering wheel button.
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Old Mar 25, 2013, 01:28 PM   #16
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Great! Now I can get the wrong directions from siri without even having to use my hands!!
Many people are reporting that turn-by-turn is more effective on iOS than Andriod. Where Maps really needs help is search. Come on Apple!
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Old Mar 25, 2013, 01:28 PM   #17
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Originally Posted by eekcat View Post
A lot of cars already have this functionality, no? For mine, I just press down on the phone's home button and Siri comes on and works through the car's speakers and microphone. What's the difference here, the steering wheel button?
You can't understand the difference between these two scenarios?

- Using your two hands to drive, Siri button on the steering wheel.

- Having to look away from the road in front of you while driving to locate your iPhone, pick it up with one hand and then press the home button while still driving with only one hand, then having to put the iPhone back somewhere else after you're done.

edit: sorry, I totally misread that. But it still applies for those without iPhone integration AND without an iPhone holder (on the dashboard or something).

But yeah, you're right in that it's just a home button on the steering wheel.
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Old Mar 25, 2013, 01:29 PM   #18
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I am curious to know what this does for Apple from a marketing standpoint. Does this help you sell phones? Is Siri considered a piece of software now? Is there essentially an iPhone built into the cars computer? Do you even need an iPhone, you barely see one sticking out of the center council.

All this does is confuse.
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Old Mar 25, 2013, 01:30 PM   #19
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Originally Posted by eekcat View Post
A lot of cars already have this functionality, no? For mine, I just press down on the phone's home button and Siri comes on and works through the car's speakers and microphone. What's the difference here, the steering wheel button?
2 differences:
- Steering wheel button, so you don't have to touch the phone.
- All the results come via voice, so you don't have to look at the phone.

Not a big deal, but it's nice to have. Not going to sell any cars specifically for the feature, but if it reduces the number of people reaching for the phones while driving I'm happy.

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must be plugged into cable? Chevy FAIL.
No, it'll do it over Bluetooth on my wife's Sonic.
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Old Mar 25, 2013, 01:31 PM   #20
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Siri is not reliable at all for driving. It will make you more frustrated, probably collaborating to road rage.
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Old Mar 25, 2013, 01:31 PM   #21
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2+ hours in a car on a highway where the driver had one hand on the wheel and the other on an iPhone. Siri worked for her. Wished she had both hands on the wheel tho.
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Old Mar 25, 2013, 01:32 PM   #22
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Does anyone else see a strong resemblance between this Chevy commercial and all the Progressive Auto Insurance ones?
Not much thought went into this I guess...
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Old Mar 25, 2013, 01:39 PM   #23
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did anyone notice the pixar lamps at the beginning?
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Old Mar 25, 2013, 01:40 PM   #24
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Originally Posted by Meandmunch View Post
I am curious to know what this does for Apple from a marketing standpoint. Does this help you sell phones? Is Siri considered a piece of software now? Is there essentially an iPhone built into the cars computer? Do you even need an iPhone, you barely see one sticking out of the center council.

All this does is confuse.
Honestly I think it's a liability reduction more than anything else. It's hard to pimp Siri for all it's worth and say it's great for use in the car when it pops up dialogs and confirmations on the screen. Now they can say that it's not a distraction.

The car itself does very little, it just activates Siri on the phone and connects the mic up. The BlueAnt gizmo I've had attached to the sun visor of my Mazda3 forever and a day can do almost the same thing. There I have to hold the call button for a few seconds and the phone still displays most of the results onscreen, though.

On a side note it works pretty well for activating Google Now on my Nexus 4 as well.
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Old Mar 25, 2013, 01:51 PM   #25
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Originally Posted by nozebleed View Post
if you cant text and drive you shouldnt be driving
Disagree. If you can't text and drive you should keep practicing at it until you're a pro...or you die horribly in a car accident from texting while driving.
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