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Old Mar 29, 2013, 10:01 AM   #1
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Best Buy Reportedly Rolling Out Dedicated Samsung Store-Within-a-Store Concept




Apple has long had a partnership with Best Buy for dedicated "Apple Shop" sections in many of the electronics retailer's stores, but a new report from Geek.com indicates that those Apple Shops will soon be joined by similar Samsung shops, with the upcoming Galaxy S4 launch serving as the impetus for the first round of store rollouts.
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Geek.com has been told that the first wave of high traffic Best Buy locations will soon be receiving instruction to remove two aisles next to their mobile department and prepare to install a new Samsung store. This new section will be dressed in large Samsung signage and offer custom demo stations for many of Samsung's products. Locations with the new section will be issuing special training sessions for employees in the mobile department, focusing heavily on how to show off Samsung-specific features.
The report indicates that the Galaxy S4 will be the featured attraction of these shops, although Samsung's full line of smartphones and tablets will be on display.

Best Buy Apple Shop
Apple and Samsung have of course become bitter rivals in the mobile device market, with Samsung rapidly establishing itself as the dominant manufacturer of Android-based devices and surpassing Apple in a number of metrics related to the smartphone market. Samsung has been tackling Apple head-on with its advertising, increasing its spending and sparking concerns that Apple needs to step up its game.

With the addition of high-profile shops inside Best Buy stores, Samsung has no doubt been able to leverage its recent successes in hopes of continuing that momentum for the Galaxy S4 and its other smartphone and tablet devices.

Article Link: Best Buy Reportedly Rolling Out Dedicated Samsung Store-Within-a-Store Concept
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Old Mar 29, 2013, 10:02 AM   #2
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Has Samsung had an original idea in their entire existence?
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Old Mar 29, 2013, 10:04 AM   #3
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I wonder when stores will merely be store-in-store-galore paradigms... and then we can just call them MALLS.
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Old Mar 29, 2013, 10:04 AM   #4
Mjmar
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That's irritating
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Old Mar 29, 2013, 10:05 AM   #5
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Are you allowed to say "****ing douche bags" in this forum?
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Old Mar 29, 2013, 10:06 AM   #6
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So essentially, they're just leasing space at Best Buy to sell their phones...?

Not very original, but then again...it is Samsung.
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Old Mar 29, 2013, 10:06 AM   #7
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It'll be interesting to see what Samsung's "store within a store" looks like. I wonder if it will have a large black wall behind a blond wood table.
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Old Mar 29, 2013, 10:06 AM   #8
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Same song.
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Old Mar 29, 2013, 10:07 AM   #9
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Originally Posted by MacRumors View Post
Samsung has no doubt been able to leverage its recent successes
Or Samsung offered bigger margins to BB, I would guess the later
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Old Mar 29, 2013, 10:08 AM   #10
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The report indicates that the Galaxy S4 will be the featured attraction of these shops, although Samsung's full line of smartphones and tablets will be on display.
How are they going to fit all 9583478 Samsung smart phones in one shop? Especially a shop within a shop
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Old Mar 29, 2013, 10:09 AM   #11
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Quote:
Originally Posted by camnchar View Post
Has Samsung had an original idea in their entire existence?
Considering Samsung has been around since 1938, I'm sure they've had stores for a long time. I've seen Samsung booths like that inside other stores for years, just because Best Buy are having them now they have to be copying?

Even if they did so what? You're complaining that they're having a store? Is Apple the only company allowed to have them?
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Old Mar 29, 2013, 10:09 AM   #12
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Originally Posted by jayducharme View Post
It'll be interesting to see what Samsung's "store within a store" looks like. I wonder if it will have a large black wall behind a blond wood table.
I was wondering the same. This will be interesting to see (only online as I don't think I've actually been to a BestBuy in years).
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Old Mar 29, 2013, 10:10 AM   #13
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This makes sense. Many other retail chains do this store within a store concept. With Best Buy's financial woes it does not surprise me that they are turning to this tactic.
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Old Mar 29, 2013, 10:11 AM   #14
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Quote:
Originally Posted by camnchar View Post
Has Samsung had an original idea in their entire existence?
Who cares, their stuff sells like crazy and will outpace Apple in mobile units soon.
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Old Mar 29, 2013, 10:11 AM   #15
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Is makes me sick just thinking of what it will look like.
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Old Mar 29, 2013, 10:12 AM   #16
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will it be staffed by little boys tap dancing?

Sandusky watch out


i'm not surprised by Samsung wanting to do this and striking a deal with Best Buy. we all know how Apple vs others tablets are displayed in that store. all of the Apple products work perfectly well. half of the Android tablets don't even turn on, another 1/4 of them haven't even been set up yet, and maybe the rest are OK. Best Buy clearly favors the Apple display products, so this will change things. good for Samsung, ASUS and the rest are screwed though
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Old Mar 29, 2013, 10:15 AM   #17
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We'll one thing Samsung is good at is stealing ideas. Just another way the public allows thieves to win.
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Old Mar 29, 2013, 10:15 AM   #18
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Seriously what will they NOT copy next?
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Old Mar 29, 2013, 10:16 AM   #19
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...similar Samsung...
LOL! How many time does Samsung do something "similar".
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Old Mar 29, 2013, 10:17 AM   #20
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If the Samsung booth had scantily clad women working there, I'd consider dropping by.
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Old Mar 29, 2013, 10:18 AM   #21
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hmmm

I don't think that Best Buy has enough space for a theatre within its stores.
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Old Mar 29, 2013, 10:19 AM   #22
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Hahaha the copying continues.
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Old Mar 29, 2013, 10:19 AM   #23
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Quote:
Originally Posted by camnchar View Post
Has Samsung had an original idea in their entire existence?
Because having nice displays and placement in stores is a new idea?

Oh please.
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Old Mar 29, 2013, 10:20 AM   #24
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Originally Posted by camnchar View Post
Has Samsung had an original idea in their entire existence?
That didn't take long.

Cue the endless huge manatees
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Old Mar 29, 2013, 10:21 AM   #25
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..

Samsung stores.. great. I can experience the coolness of a refrigerator first hand
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