Register FAQ / Rules Forum Spy Search Today's Posts Mark Forums Read
Go Back   MacRumors Forums > News and Article Discussion > iOS Blog Discussion

Reply
 
Thread Tools Search this Thread Display Modes
Old Apr 1, 2013, 10:39 PM   #1
MacRumors
macrumors bot
 
Join Date: Apr 2001
Apple Slashes Prices on iPhone 4/4S by 15-25% in Brazil




As noted by O Globo, Apple today made significant cuts to its pricing for the iPhone 4 and 4S in Brazil, lowering the price of the 8 GB iPhone 4 from R$ 1499 (US$741) to R$ 1099 (US$544) while dropping the 16 GB iPhone 4S from R$ 1999 (US$989) to R$ 1699 (US$840).

New iPhone 4/4S pricing in Brazil
Apple's standard sales arrangement in Brazil includes financing of 12 monthly payments, but customers willing to pay in full with cash can order by phone for a 10% discount, bringing pricing down even further to R$ 989 (US$489) and R$ 1529 (US$756). It appears to be unclear if there have been any changes to iPhone 5 pricing, as Apple does not sell the device through its online store in Brazil.

In the United States, Apple sells the 8 GB iPhone 4 unlocked and unsubsidized for $450 before taxes, making Brazilian pricing fairly competitive with Apple's U.S. pricing. The 16 GB iPhone 4S is priced at $549 unlocked in the U.S., meaning that Brazilians are still paying a relatively significant premium for that device even with the 15% price cut.

Old iPhone 4/4S pricing in Brazil
The report does not note the reason for the significant price cut, but it seems likely that Apple's partnership with Foxconn to bring iPhone and iPad production to Brazil in order to avoid extremely high import taxes may now be yielding benefits. Apple has, however, not yet reduced pricing on the iPad in Brazil.

Late last year, Apple began hiring for its first retail stores in Brazil, seeking to raise its profile in the world's fifth most populous country.

Article Link: Apple Slashes Prices on iPhone 4/4S by 15-25% in Brazil
MacRumors is offline   0 Reply With Quote
Old Apr 1, 2013, 10:40 PM   #2
komodrone
Banned
 
Join Date: Apr 2011
you can use that 15%-25% saved for BRAZILIAN BBQ!!!
komodrone is offline   3 Reply With Quote
Old Apr 1, 2013, 10:48 PM   #3
itryanditry
macrumors member
 
Join Date: Apr 2010
They're just going to keep buying them in the US and sneaking them back in their carry-on.
itryanditry is offline   1 Reply With Quote
Old Apr 1, 2013, 10:56 PM   #4
shanmugam
macrumors 68020
 
Join Date: Sep 2008
Location: Blazer town!
Quote:
Originally Posted by itryanditry View Post
They're just going to keep buying them in the US and sneaking them back in their carry-on.
that is nothing wrong if the prices sold there are outrageous for whatever the reason.

sometimes if you sneak in few you might get back the flight ticket!
__________________
iPhone 5| iPad 4 | iPad mini | Nexus 7 | Kindle
Nov2012| Mac Mini| Core i7 2.3GHz QC | 330 240GB USB 3 | Viewsonic 21.5" 1920x1080
Sep2012|Toshiba 14" | i5 2.5Ghz 1366x768 |Win 7 | x-25M 120GB
shanmugam is offline   0 Reply With Quote
Old Apr 1, 2013, 11:23 PM   #5
thelink
macrumors regular
 
Join Date: Jun 2012
Where's the free ones? We have 'em here in the US
thelink is offline   2 Reply With Quote
Old Apr 1, 2013, 11:26 PM   #6
skaertus
macrumors 68020
 
skaertus's Avatar
 
Join Date: Feb 2009
Location: Brazil
Quote:
Originally Posted by thelink View Post
Where's the free ones? We have 'em here in the US
That simply doesn't exist here in Brazil...

----------

Quote:
Originally Posted by komodrone View Post
you can use that 15%-25% saved for BRAZILIAN BBQ!!!
Oh well, and here we go again...
__________________
15-inch Retina MacBook Pro 2.4 GHz (early 2013) | 13-inch MacBook 2.4 GHz (early 2008) | 32 GB new iPad wi-fi + cellular | 16 GB iPhone 5s | 16 GB iPhone 5
skaertus is online now   0 Reply With Quote
Old Apr 2, 2013, 12:07 AM   #7
Minority_taxi
macrumors regular
 
Join Date: Jun 2008
Au$449 outright in Australia for iPhone 4
Minority_taxi is offline   0 Reply With Quote
Old Apr 2, 2013, 12:13 AM   #8
ChrisA
macrumors G4
 
Join Date: Jan 2006
Location: Redondo Beach, California
Quote:
Originally Posted by thelink View Post
Where's the free ones? We have 'em here in the US
There are no free phones. Just try it. Go to the Apple store and ask for a free phone. They do not give it to you until after you sign a contract saying you will pay something like $2,000. It is pretty clear that loan payments are bundled with the air time.
ChrisA is offline   2 Reply With Quote
Old Apr 2, 2013, 12:47 AM   #9
irDigital0l
Guest
 
Join Date: Dec 2010
Quote:
Originally Posted by thelink View Post
Where's the free ones? We have 'em here in the US
Its called a 2 year contract.

Its equivalent of selling you soul.
irDigital0l is offline   4 Reply With Quote
Old Apr 2, 2013, 01:46 AM   #10
tdtran1025
macrumors regular
 
Join Date: Dec 2011
At these prices in a poor country like B, Apple is doomed, losing out to Android sets from China. Cooks won't last 2 years.
tdtran1025 is offline   0 Reply With Quote
Old Apr 2, 2013, 04:59 AM   #11
Michael Scrip
macrumors 68020
 
Join Date: Mar 2011
Location: NC
Quote:
Originally Posted by tdtran1025 View Post

At these prices in a poor country like B, Apple is doomed, losing out to Android sets from China. Cooks won't last 2 years.
LOL... you forget about the 30-40 million iPhones they DO sell elsewhere around the globe every 3 months.

Android in China? Too many $150 phones sold in China that are basically sold as featurephones that just happen to be running Android?

Yeah... Apple is terrified of those

You summed it up with your first sentence... "prices in a poor country"

Nothing to see here... please move along...
Michael Scrip is offline   1 Reply With Quote
Old Apr 2, 2013, 06:25 AM   #12
Breinhar
macrumors newbie
 
Join Date: Dec 2010
Quote:
Originally Posted by skaertus View Post
That simply doesn't exist here in Brazil...
You sir, need to google sarcasm.

----------

Quote:
Originally Posted by irDigital0l View Post
Its called a 2 year contract.

Its equivalent of selling you soul.


You sir, need to google sarcasm.

----------

Quote:
Originally Posted by ChrisA View Post
There are no free phones. Just try it. Go to the Apple store and ask for a free phone. They do not give it to you until after you sign a contract saying you will pay something like $2,000. It is pretty clear that loan payments are bundled with the air time.
You sir, need to google sarcasm.
Breinhar is offline   1 Reply With Quote
Old Apr 2, 2013, 06:35 AM   #13
inlinevolvo
Banned
 
Join Date: Jul 2012
Quote:
Originally Posted by Michael Scrip View Post
LOL... you forget about the 30-40 million iPhones they DO sell elsewhere around the globe every 3 months.

Android in China? Too many $150 phones sold in China that are basically sold as featurephones that just happen to be running Android?

Yeah... Apple is terrified of those

You summed it up with your first sentence... "prices in a poor country"

Nothing to see here... please move along...
So then why is apple working on a lower cost option? Or why did they come out with the iPad mini. Competition from cheap android phones are fierce. And apple knows it. Android while younger already enjoys a larger worldwide market share. iPhones sell well in the US because of the contracts. They don't sell as well elsewhere.
inlinevolvo is offline   0 Reply With Quote
Old Apr 2, 2013, 07:04 AM   #14
Michael Scrip
macrumors 68020
 
Join Date: Mar 2011
Location: NC
Quote:
Originally Posted by inlinevolvo View Post

So then why is apple working on a lower cost option? Or why did they come out with the iPad mini. Competition from cheap android phones are fierce. And apple knows it. Android while younger already enjoys a larger worldwide market share. iPhones sell well in the US because of the contracts. They don't sell as well elsewhere.
When Apple announces this new lower cost iPhone then we can continue the discussion.

We're now talking about Apple dropping the price of the two-year old iPhone TO $544 in Brazil.

And you wonder why "Android" is "winning" in poor countries?

Anyway... congrats to Google for getting the highest number on the market share chart.

But market share based on ultra cheap hardware isn't exactly the trophy you think it is...
Michael Scrip is offline   1 Reply With Quote
Old Apr 2, 2013, 07:49 AM   #15
inscrewtable
macrumors 6502a
 
inscrewtable's Avatar
 
Join Date: Oct 2010
Location: Australia
20% is not really 'slashing' their prices is it, it's more like 'paring'.
__________________
2013 2.7GHz rMBP
iPod Touch 5th Gen,
inscrewtable is offline   0 Reply With Quote
Old Apr 2, 2013, 09:04 AM   #16
madsci954
macrumors 68000
 
Join Date: Oct 2011
Location: Ohio
Quote:
Originally Posted by irDigital0l View Post
Its called a 2 year contract.

Its equivalent of selling you soul.
If you think a phone contract is the same as selling your soul, then you've never taken out loans for a car, education, or a home.
madsci954 is offline   0 Reply With Quote
Old Apr 2, 2013, 09:23 AM   #17
Plutonius
macrumors 601
 
Plutonius's Avatar
 
Join Date: Feb 2003
Location: New Hampshire
I believe that they are just trying to clear out the supply chain before introducing the new low cost phone.
Plutonius is offline   0 Reply With Quote
Old Apr 2, 2013, 09:29 AM   #18
inlinevolvo
Banned
 
Join Date: Jul 2012
Quote:
Originally Posted by Michael Scrip View Post
When Apple announces this new lower cost iPhone then we can continue the discussion.

We're now talking about Apple dropping the price of the two-year old iPhone TO $544 in Brazil.

And you wonder why "Android" is "winning" in poor countries?

Anyway... congrats to Google for getting the highest number on the market share chart.

But market share based on ultra cheap hardware isn't exactly the trophy you think it is...
There are plenty of good android competitors to the iphone, sure cheap models exist but they posses no less hardware than the iphone 4, which currently serves as cheap iphone. Actually market share is all what google is about. Whether you have the latest quad core or a hamster and wheel in your phone are no concern to google because they make their money on search and selling advertisement, not on hardware. Apple relies more heavily on hardware. The more google handsets, the greater potential for those users to utilize google search.
inlinevolvo is offline   0 Reply With Quote
Old Apr 2, 2013, 09:33 AM   #19
Iamthinking
macrumors regular
 
Join Date: Jul 2010
Quote:
Originally Posted by Minority_taxi View Post
Au$449 outright in Australia for iPhone 4
Purchased an iPhone 4 yesterday in Canada. No contract. No term.
$250 with a $100 rebate= $150 Canadian.
Iamthinking is offline   0 Reply With Quote
Old Apr 2, 2013, 09:59 AM   #20
Smartass
macrumors 6502a
 
Join Date: Dec 2012
Quote:
Originally Posted by Plutonius View Post
I believe that they are just trying to clear out the supply chain before introducing the new low cost phone.
Yeah keep believing those stories. Their warehouses are full of these phones because nobody wants to pay a price THAT high for a 2 and 3 years old phones.
Smartass is offline   1 Reply With Quote
Old Apr 2, 2013, 10:24 AM   #21
andrewlgm
macrumors regular
 
Join Date: Feb 2011
Location: NYC
Are these people insane? 1500 reals for an iPhone 4s?
__________________
Macbook Air 2013 256GB; iPad Retina 32GB; HTC One 32GB
andrewlgm is offline   0 Reply With Quote
Old Apr 2, 2013, 10:35 AM   #22
Plutonius
macrumors 601
 
Plutonius's Avatar
 
Join Date: Feb 2003
Location: New Hampshire
Quote:
Originally Posted by Smartass View Post
Yeah keep believing those stories. Their warehouses are full of these phones because nobody wants to pay a price THAT high for a 2 and 3 years old phones.
The high price is almost entirely due to Brazilian tariffs / taxes (Brazilian electronics prices are some of the highest in the world). Even if the margins were 40%, they are now down to 15% (prices slashed by 25%). Apple always slashes the prices to sell off inventory before a new product comes out. Brazil, India, and China will get a new low cost phone.

----------

Quote:
Originally Posted by andrewlgm View Post
Are these people insane? 1500 reals for an iPhone 4s?
The Brazilian people really get screwed when buying electronics.
Plutonius is offline   2 Reply With Quote
Old Apr 2, 2013, 12:33 PM   #23
irDigital0l
Guest
 
Join Date: Dec 2010
Quote:
Originally Posted by madsci954 View Post
If you think a phone contract is the same as selling your soul, then you've never taken out loans for a car, education, or a home.
You already know what I'm going to say...

Quote:
Originally Posted by Breinhar View Post
You sir, need to google sarcasm.
irDigital0l is offline   0 Reply With Quote
Old Apr 2, 2013, 01:07 PM   #24
50548
Guest
 
Join Date: Apr 2005
Location: Currently in Switzerland
Quote:
Originally Posted by komodrone View Post
you can use that 15%-25% saved for BRAZILIAN BBQ!!!
Brazilian steak is definitely the best in the world - as a Brazilian, I can only say this is always well-spent money.

Quote:
Originally Posted by thelink View Post
Where's the free ones? We have 'em here in the US
There are no free iPhones anywhere in the world; unless you disregard the long-term subscription plans which amount to more than what you are ever going to pay for a smartphone...

Quote:
Originally Posted by tdtran1025 View Post
At these prices in a poor country like B, Apple is doomed, losing out to Android sets from China. Cooks won't last 2 years.
Brazil is not a "poor" country; it is the 6th largest economy in the world, with a vibrant middle and upper class that, last time I checked, spent more holiday money than ANY other nationality in places like New York - time to update your information on the country, Sir.

Quote:
Originally Posted by Plutonius View Post
The high price is almost entirely due to Brazilian tariffs / taxes (Brazilian electronics prices are some of the highest in the world). Even if the margins were 40%, they are now down to 15% (prices slashed by 25%). Apple always slashes the prices to sell off inventory before a new product comes out. Brazil, India, and China will get a new low cost phone.

----------



The Brazilian people really get screwed when buying electronics.
This is in part true, of course, due to import taxes aimed at bringing local production and technology transfers to the country (and believe me, they are able to do that given the appeal of the huge domestic market). But taxes are NOT the only reason - Brazil also suffers from high logistical costs (despite recent improvements in infrastructure, there is still much to trickle down) and EXTREMELY high margins from car companies and technology behemoths like Apple, which are able to mask their profits under the guise of "high taxes" and the Brazilian consumers' willingness to pay.

One of the easiest examples concerns cars - EVEN when we take all applicable taxes out, you can see that big makers are able to charge much more for a car in Brazil than for the same car in Argentina or Europe. The same happens over here in Switzerland, where the average local consumer is still willing to pay more for the same crap that costs half the price in Germany or France. And this will only change once consumers get more and more aware of how much the same things cost abroad (yes, the Internet can really help us on this).
50548 is offline   0 Reply With Quote
Old Apr 2, 2013, 03:08 PM   #25
Michael Scrip
macrumors 68020
 
Join Date: Mar 2011
Location: NC
Quote:
Originally Posted by inlinevolvo View Post

There are plenty of good android competitors to the iphone, sure cheap models exist but they posses no less hardware than the iphone 4, which currently serves as cheap iphone. Actually market share is all what google is about. Whether you have the latest quad core or a hamster and wheel in your phone are no concern to google because they make their money on search and selling advertisement, not on hardware. Apple relies more heavily on hardware. The more google handsets, the greater potential for those users to utilize google search.
So basically... Google is an advertising company.

And Apple is a hardware company.

Didn't we already know this?

In that case... you can't really compare them.
Michael Scrip is offline   0 Reply With Quote

Reply
MacRumors Forums > News and Article Discussion > iOS Blog Discussion

Thread Tools Search this Thread
Search this Thread:

Advanced Search
Display Modes

Similar Threads
thread Thread Starter Forum Replies Last Post
Apple to Restart iPhone 4 Production for India, Indonesia and Brazil MacRumors iOS Blog Discussion 109 Mar 18, 2014 09:51 AM
Apple Slashes Prices on Refurbished iPad Mini and iPad 4 Models MacRumors MacRumors.com News Discussion 89 Oct 13, 2013 01:41 PM
Regulatory Agency Grants Apple Authorization Needed to Sell iPhone 5s and iPhone 5c in Brazil MacRumors iOS Blog Discussion 4 Oct 10, 2013 05:45 PM
Apple Slashes iPhone 5 Part Orders Due to Weak Demand MacRumors MacRumors.com News Discussion 1117 Jun 12, 2013 08:14 AM
Firm Owning 'IPHONE' Trademark in Brazil Open to Selling Mark to Apple MacRumors MacRumors.com News Discussion 140 Feb 26, 2013 03:48 AM

Forum Jump

All times are GMT -5. The time now is 02:35 AM.

Mac Rumors | Mac | iPhone | iPhone Game Reviews | iPhone Apps

Mobile Version | Fixed | Fluid | Fluid HD
Copyright 2002-2013, MacRumors.com, LLC