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Old Apr 9, 2013, 05:50 PM   #1
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Apple and Yahoo In Talks Over Deeper iPhone Partnership




The Wall Street Journal is reporting that Apple and Yahoo have been discussing how to integrate Yahoo's services more prominently in iOS, beyond powering the Weather and Stocks apps.

Yahoo also provides sports scores to Siri, but Yahoo has significant content deals related to news, sports and finance that could be tapped.
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Data from Yahoo Finance and its weather site already come preloaded onto iPhones and Yahoo data like sports stats help power Apple's voice-activated "assistant" Siri. But the companies continue to discuss new arrangements, including possible deals to get more content from Yahoo Sports and Yahoo News, among other Yahoo Web properties, preloaded onto Apple devices or available through an expanded partnership with Siri, one of these people said.
The WSJ also says Yahoo would like to provide search results to Apple in Safari, but Microsoft's Bing search engine currently powers Yahoo Search and Apple has a long-term deal with Google as the default engine on iOS.

The paper did note that no deal is imminent, and negotiations appear to be in the very early stages. Former Google executive Marissa Mayer took over as the CEO of Yahoo recently and has been focusing a lot of energy on Yahoo's products and content, rather than its traditional strengths in advertising.

Article Link: Apple and Yahoo In Talks Over Deeper iPhone Partnership
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Old Apr 9, 2013, 05:53 PM   #2
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Glad to see more integration in ios
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Old Apr 9, 2013, 05:56 PM   #3
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Way to partner with a winner. Yahoo is about as popular as Alta Vista.

Let's see...
Android is going to have a Facebook phone and Apple is going to have a Yahoo Phone.

I hear Netscape is looking into getting in on the action as well.
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Old Apr 9, 2013, 05:58 PM   #4
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Quote:
Originally Posted by 4TheLoveOfTech View Post
Way to partner with a winner. Yahoo is about as popular as Alta Vista.
You sure about that?

I wrote this four years ago and much of it remains true today.

http://gigaom.com/2009/07/16/yahoos-...e-than-search/
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Old Apr 9, 2013, 06:00 PM   #5
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Two of the three major competitors in the mobile hardware space both own and operate their own search engine. If Apple doesn't want to get into the search business, at least strengthening their ties with Yahoo makes good business sense to me.
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Old Apr 9, 2013, 06:00 PM   #6
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Originally Posted by 4TheLoveOfTech View Post
Way to partner with a winner. Yahoo is about as popular as Alta Vista.
er… Yahoo have owned AltaVista since 2003, so not really.
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Old Apr 9, 2013, 06:01 PM   #7
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I was one of the few people still using Yahoo — and enjoying the experience — until they recently destroyed their front end by pandering to the lowest common denominator of "news" junkies. Now, the Yahoo home page is crammed with celebrity scandals and link bait.

Perhaps an iOS/Yahoo partnership would look different. I'll reserve judgment until I see what they come up with, but I don't have high hopes.
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Old Apr 9, 2013, 06:03 PM   #8
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You sure about that?
Yahoo Search is Bing; it isn't even a Yahoo product.



Everything else it does is a clearing house for other people's content. Finance, weather, TV, etc all comes from someone else. Yahoo itself doesn't actually produce anything.
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Old Apr 9, 2013, 06:05 PM   #9
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I haven't used them in years. Be nice to see more integration though. Choice is good and not something you usually get from Apple

Out of curiosity, how much is yahoo worth now and are they still a target of acquisition ?
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Old Apr 9, 2013, 06:06 PM   #10
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Let this not come about. Yahoo is such crap right now.
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Old Apr 9, 2013, 06:07 PM   #11
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Can they discuss about updating the horrible weather app. We are stuck with it on the notification bar so they might as well vamp it up.
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Old Apr 9, 2013, 06:08 PM   #12
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er… Yahoo have owned AltaVista since 2003, so not really.
dude - it's called sarcasm.....wow!
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Old Apr 9, 2013, 06:09 PM   #13
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Apple, you start putting Yahoo on your phones and Samsung win another customer.
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Old Apr 9, 2013, 06:13 PM   #14
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This is one of the things I love about Apple and iOS. Because Apple isn't trying to compete in every single thing on the web, they can and do partner with others and everyone wants to be on the iPhone. Microsoft, Google, Yahoo, Facebook, Twitter, you name it. I don't have to worry about turf squabbles like Microsoft and Google users are going through on WP and Android.
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Old Apr 9, 2013, 06:13 PM   #15
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Apple, you start putting Yahoo on your phones and Samsung win another customer.
Yahoo has always been on the iPhone.
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Old Apr 9, 2013, 06:15 PM   #16
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Yahoo is getting better and better, even Yahoo mail looks really nice.
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Old Apr 9, 2013, 06:16 PM   #17
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Yah-Who?
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Old Apr 9, 2013, 06:18 PM   #18
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Apple, you start putting Yahoo on your phones and Samsung win another customer.
Seriously though, if I ever see "Yahoo Search", or "Bing Search" on my iDevices, I'm out the door.

If for some inexplicable reason I wanted to go to Bing or Yahoo, I'd go via Google. Pretty much sums up those alternatives for the majority, I'd imagine.
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Old Apr 9, 2013, 06:18 PM   #19
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Think Flickr and other extended services.
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Old Apr 9, 2013, 06:20 PM   #20
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Originally Posted by 4TheLoveOfTech View Post
Way to partner with a winner. Yahoo is about as popular as Alta Vista.

Let's see...
Android is going to have a Facebook phone and Apple is going to have a Yahoo Phone.

I hear Netscape is looking into getting in on the action as well.
AltaVista was actually one of the great search engines of its day--and it was actually acquired by Yahoo!, so they are technically one and the same. ;-)

Netscape was also a great browser until it was simply pushed out by Internet Explorer as it got bundled with Windows and overshadowed Netscape just on number of "installs" by default. (With AOL at the helm of Netscape later on, didn't help either.) Then there's Mozilla and Firefox, all of which got its start with Netscape pretty much, and they are doing just fine these days.
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Old Apr 9, 2013, 06:21 PM   #21
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Unless Mayer creates a Steve-Jobs-like turnaround for Yahoo, I'll stay with Google.
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Old Apr 9, 2013, 06:22 PM   #22
C DM
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Let this not come about. Yahoo is such crap right now.
Crap, like how?
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Old Apr 9, 2013, 06:22 PM   #23
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Originally Posted by andy9l View Post
Seriously though, if I ever see "Yahoo Search", or "Bing Search" on my iDevices, I'm out the door.

If for some inexplicable reason I wanted to go to Bing or Yahoo, I'd go via Google. Pretty much sums up those alternatives for the majority, I'd imagine.
They're only taking about the default search. You can already change which search engine Safari uses in Settings.
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Old Apr 9, 2013, 06:23 PM   #24
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Ah, so this is what Marissa and Jony were discussing last month.

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Old Apr 9, 2013, 06:23 PM   #25
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Ya who?

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Yah-Who?
Awe man, you beat me to it.
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