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Old Apr 10, 2013, 10:51 PM   #1
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Verizon CEO Claims He Convinced Steve Jobs to Add LTE to iPhone




Fierce Wireless reports that while discussing Verizon's LTE investment at the National Association of Broadcasters conference yesterday, Verizon CEO Lowell McAdam claimed that he convinced Steve Jobs to add LTE to the iPhone.
Quote:
"I was really trying to sell him and he sat there without any reaction. Finally, he said, 'Enough. You had me at 10 Mbps. I know you can stream video at 10 Mbps.' And Apple's next phone was LTE," McAdam said.
McAdam did not indicate the timing of his conversation with Jobs or whether he was CEO at the time, but he was appointed Verizon CEO in August 2011. The next iPhone released was the iPhone 4S, which did not include LTE.

In April 2011, Tim Cook had said that LTE chipsets at that point in time forced Apple to make design compromises the company wasn't willing to make. Two of those design compromises were likely battery life, as LTE chipsets consumed a lot of power at the time, and size, as the need for multiple chips required more space than Apple was willing to dedicate inside the device.

Months later, in August 2011, it was reported that Apple was testing an LTE-enabled iPhone and was hiring additional LTE engineers with the first LTE iPhone arriving as the iPhone 5 in September 2012.

At yesterday's session, McAdam also claimed that half of wireless data traffic is now video, predicting that two-thirds of Verizon's network capacity will be used for video by 2017.

Article Link: Verizon CEO Claims He Convinced Steve Jobs to Add LTE to iPhone
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Old Apr 10, 2013, 10:52 PM   #2
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in a way, Steve convinced Verizon to convince Steve to add LTE to iPhone.

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Old Apr 10, 2013, 10:56 PM   #3
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It's amazing what you can claim when your only source is 6 feet under.
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Old Apr 10, 2013, 10:57 PM   #4
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Thumb resize.
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Old Apr 10, 2013, 11:02 PM   #5
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Quote:
Originally Posted by komodrone View Post
in a way, Steve convinced Verizon to convince Steve to add LTE to iPhone.

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lmao awesome
xD
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Old Apr 10, 2013, 11:08 PM   #6
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wow, thanks Verizon d-bag! you're such a visionary, if it wasn't for you, Steve was going to insist on sticking with EDGE.
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Old Apr 10, 2013, 11:09 PM   #7
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...Because it couldn't be a combination of all the carriers that caused the iPhone 5 to be LTE...
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Old Apr 10, 2013, 11:12 PM   #8
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Apple never said that no iPhone ever would get LTE - why the iPhone 4/4S had no LTE was because of the chipsets required for LTE at that time, which had a very high power drain (i remember a review of some HTC LTE device which drained the battery while navigating with LTE - while plugged in to a car charger!).

It was obvious that at some time this problem would be solved - et voila - iPhone 5!
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Old Apr 10, 2013, 11:14 PM   #9
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Yeah, the Qualcomm MDM9615M chip had nothing to do with it...
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Old Apr 10, 2013, 11:20 PM   #10
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Next: Lowell McAdam will claim that the iPhone was really his idea. And he convinced Steve to sell it on AT&T first to convince AT&T to get rid of unlimited data, thereby giving Verizon no choice but to follow suit.
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Old Apr 10, 2013, 11:35 PM   #11
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So when did these discussions take place? The day of Steve Jobs' death? As it says in the article the iPhone 4S did not include LTE, and Steve Jobs died the day after the iPhone 4S launch. It doesn't seem right because it says "And Apple's next phone was LTE." Presumably the discussions occurred when the iPhone 4 was current.
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Old Apr 10, 2013, 11:54 PM   #12
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I always wondered where the idea came from to have mobile phones use mobile technology! Now we know!
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Old Apr 11, 2013, 12:24 AM   #13
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Quote:
Originally Posted by Radio View Post
It's amazing what you can claim when your only source is 6 feet under.
Quote:
Originally Posted by komodrone View Post
in a way, Steve convinced Verizon to convince Steve to add LTE to iPhone.

Image
Quote:
Originally Posted by gatearray View Post
wow, thanks Verizon d-bag! you're such a visionary, if it wasn't for you, Steve was going to insist on sticking with EDGE.
Quote:
Originally Posted by John.B View Post
Yeah, the Qualcomm MDM9615M chip had nothing to do with it...
Quote:
Originally Posted by scaredpoet View Post
Next: Lowell McAdam will claim that the iPhone was really his idea. And he convinced Steve to sell it on AT&T first to convince AT&T to get rid of unlimited data, thereby giving Verizon no choice but to follow suit.
Quote:
Originally Posted by Matthew567 View Post
So when did these discussions take place? The day of Steve Jobs' death? As it says in the article the iPhone 4S did not include LTE, and Steve Jobs died the day after the iPhone 4S launch. It doesn't seem right because it says "And Apple's next phone was LTE." Presumably the discussions occurred when the iPhone 4 was current.
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Originally Posted by nagromme View Post
I always wondered where the idea came from to have mobile phones use mobile technology! Now we know!
Color me a (huge) sceptic too.
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Old Apr 11, 2013, 12:40 AM   #14
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I essentially have no use for it considering how much battery it uses and the fact that I can't tether a machine to it unless I switch off the unlimited data on AT&T and pay some BS convenience fee for it.
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Old Apr 11, 2013, 01:10 AM   #15
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Color me a (huge) sceptic too.
I have to agree here too. Sounds like this Verizon CEO is talking BS out of his ass here.
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Old Apr 11, 2013, 03:00 AM   #16
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Lol. "Of course he did."
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Old Apr 11, 2013, 03:17 AM   #17
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haha sure he did
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Old Apr 11, 2013, 03:54 AM   #18
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Lowell McAdam is a true visionary.
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Old Apr 11, 2013, 04:45 AM   #19
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Old Apr 11, 2013, 04:48 AM   #20
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Give that guy a medal. I really deserves it! /sarcasm
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Old Apr 11, 2013, 05:38 AM   #21
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Quote:
Originally Posted by Matthew567 View Post
So when did these discussions take place? The day of Steve Jobs' death? As it says in the article the iPhone 4S did not include LTE, and Steve Jobs died the day after the iPhone 4S launch. It doesn't seem right because it says "And Apple's next phone was LTE." Presumably the discussions occurred when the iPhone 4 was current.
Yeah because adding LTE to iPhone 5 was not decided years ago from release.
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Old Apr 11, 2013, 05:49 AM   #22
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Sure, the CEO of the worst phone company that I know of, convinced a man who was known to see that bigger picture to add a feature to the iPhone.
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Old Apr 11, 2013, 06:10 AM   #23
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Well, I for one totally believe McAdams... Apple would never have added LTE to iPhone without his input.
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Old Apr 11, 2013, 06:50 AM   #24
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I don't think he is taking credit for LTE iphone but we all know apple was hesitant to switch until the technology could at least walk on 2 feet. I think his role was one of convincing Steve that the technology had matured enough for Apple to jump on board.

Verizon is the biggest US carrier and they were the ones first approached by Apple for the iphone. In other words, they carry some weight and credibility in the industry. After all the iphone is as good as the network it is on.

----------

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in a way, Steve convinced Verizon to convince Steve to add LTE to iPhone.

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Haha, very good. Post of the day!
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Old Apr 11, 2013, 07:06 AM   #25
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Apple offered the original iPhone to Verizon, but they turned it down because of Apple's insistence on control of the device for updates, the need for visual voicemail, and the lack of carrier branding on the device.

So Apple went to Cingular, which became AT&T by the time the phone was released.

Verizon came crawling to Apple by the time they realized their mistake.
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