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Old Jun 4, 2013, 12:20 PM   #1
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Apple Releases Economic Impact Report on 'Spaceship Campus'




Apple today released a 30+ page report [PDF] from real estate consultancy Keyser Marston Associates examining the direct and indirect financial impact of Apple on the City of Cupertino and Santa Clara County. The document is part of the building process for the company's new 'Apple Campus 2' -- the Spaceship -- planned for opening in 2016.

As the document is aimed at the municipal governments in the area, it is heavy on tax revenue and job numbers, but there are a few bits of information that are interesting to Apple watchers.

- Phase 1 of the the Apple Campus 2 building will accommodate some 13,000 employees across 2.8 million square feet of space in the main building. Other buildings on site will include an auditorium, fitness center, parking structures, buildings to house research and development and a central plant, for a total of 3.42 million square feet of new building space.

Phase 2 will add 300,000 more square feet of space, adding room for 1,200 more employees -- however this phase has been delayed indefinitely for cost-saving reasons.

- The analysis uses a conservative hiring growth rate of 10% per year, estimating that 7,400 employees will be hired at Apple's Cupertino headquarters between June 2013 and the opening of the new campus in 2016. This would tally a total employee count at 23,400, though over the past 5 years, Apple has seen an annual hiring growth rate of 18%.

- Apple's 16,000 current Cupertino employees account for 40 percent of the city's job base, making Apple Cupertino's largest single employer.

- Apple will pay $9.2 million in tax revenue directly to Cupertino in 2013, approximately 18% of the city's annual general fund budget. The consultants estimate that Apple will generate a net fiscal surplus of $8 million to the city this year, with that expected to grow to $11 million when the new campus is finished. This means Apple will pay millions of dollars more to the city than it uses in services.

- The construction of the new campus will generate 9,200 full-time jobs in the county over the three-year construction period, and will generate one-time revenues to the City of Cupertino in the form of construction taxes and fees totaling more than $38 million. The company has agreed to direct its contractors to purchase all construction materials from within the city, ensuring that Cupertino collects millions of dollars in sales taxes as a result.

- The report touts $66 million in public improvements to be built around the campus, including bicycle and pedestrian facilities, park land, and a voluntary $2.5 million contribution to Cupertino's affordable housing fund.

The full report, available from Apple's public relations page [PDF], includes dozens of pages of charts and tables to support the assertions. The new Spaceship Campus is not expected to have any significant opposition and has already received broad approval from the city.

Article Link: Apple Releases Economic Impact Report on 'Spaceship Campus'
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Old Jun 4, 2013, 12:28 PM   #2
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This is great!
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Old Jun 4, 2013, 12:30 PM   #3
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Yay more jobs
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Old Jun 4, 2013, 12:33 PM   #4
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Amazing how much the local and state government benefits from the taxes on this, yet provides very few services in return.
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Old Jun 4, 2013, 12:34 PM   #5
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And they mayor of Cupertino wants Apple to provide free wifi
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Old Jun 4, 2013, 12:34 PM   #6
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More Jobs is always good!
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Old Jun 4, 2013, 12:35 PM   #7
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Jobs - always a good thing.
Steve or otherwise!
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Old Jun 4, 2013, 12:36 PM   #8
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Can't Apple just release the campus already...
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Old Jun 4, 2013, 12:38 PM   #9
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That building can be a city of its own.
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Old Jun 4, 2013, 12:41 PM   #10
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Obviously Apple has abandoned the pro user judging by the design of this building! A building should be serious, not a toy.

/s
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Old Jun 4, 2013, 12:41 PM   #11
bbeagle
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Can't Apple just release the campus already...
We know campus 1.0 will be broken, so if I was an Apple employee, I'd wait for campus 1.1 before moving in.
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Old Jun 4, 2013, 12:43 PM   #12
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I wait till it's jailbroken before checking it out.
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Old Jun 4, 2013, 12:43 PM   #13
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I can't wait to see this thing (even though I'm in the UK, so the chances of me seeing it in person are limited). The mockups look amazing, though. It's a gorgeous design. :drool:
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Old Jun 4, 2013, 12:45 PM   #14
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We know campus 1.0 will be broken, so if I was an Apple employee, I'd wait for campus 1.1 before moving in.
Let's wait for the jailbreak, then we'll all be able to get inside.
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Old Jun 4, 2013, 12:46 PM   #15
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Originally Posted by jfx94 View Post
Amazing how much the local and state government benefits from the taxes on this, yet provides very few services in return.
Have you ever been to Cupertino and experienced that city, or are you just talking out of your rear?
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Old Jun 4, 2013, 12:46 PM   #16
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We know campus 1.0 will be broken, so if I was an Apple employee, I'd wait for campus 1.1 before moving in.
No, they'll just offer a free bumper for the thing, it'll fix everything.
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Old Jun 4, 2013, 12:47 PM   #17
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Sounds like a good deal for Cupertino!!
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Old Jun 4, 2013, 12:53 PM   #18
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The new pentagon of technology?
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Old Jun 4, 2013, 12:58 PM   #19
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I just know that Apple will add thrusters to the bottom and make this building space-ready!

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Old Jun 4, 2013, 01:01 PM   #20
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- The construction of the new campus will generate 9,200 full-time jobs in the county over the three-year construction period, and will generate one-time revenues to the City of Cupertino in the form of construction taxes and fees totaling more than $38 million. The company has agreed to direct its contractors to purchase all construction materials from within the city, ensuring that Cupertino collects millions of dollars in sales taxes as a result.
ALL constructions materials from within the city limits of Cupertino? That seems...damn near impossible. I could see within a say 15 mile radius of Cupertino but does the city proper actually have that many building material supply places? Some enterprising construction supply company will need to be build a new store within city limits just for Apple to meet this requirement.
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Old Jun 4, 2013, 01:03 PM   #21
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They have no concern for security since there will be a huge walled garden - and oh yeah - you won't be able to locate them via Apple Maps...
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Old Jun 4, 2013, 01:03 PM   #22
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The economic model used in the report is IMPLAN.

http://en.wikipedia.org/wiki/IMPLAN
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Old Jun 4, 2013, 01:05 PM   #23
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Cement is...

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Originally Posted by MacVixen View Post
ALL constructions materials from within the city limits of Cupertino? That seems...damn near impossible. I could see within a say 15 mile radius of Cupertino but does the city proper actually have that many building material supply places? Some enterprising construction supply company will need to be build a new store within city limits just for Apple to meet this requirement.
About 3 miles from the current campus, Lehigh Quarry & Cement Plant Info
http://www.cupertino.org/index.aspx?page=944
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Old Jun 4, 2013, 01:06 PM   #24
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The company has agreed to direct its contractors to purchase all construction materials from within the city, ensuring that Cupertino collects millions of dollars in sales taxes as a result.
Yes, keep things local. Next step... all Mac products made locally.
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Old Jun 4, 2013, 01:10 PM   #25
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No, they'll just offer a free bumper for the thing, it'll fix everything.
You're entering the building wrong.
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