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Old Jun 5, 2013, 02:26 PM   #1
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New iRadio Ad Details Surface Ahead of Expected Launch Next Week




Following a report earlier this week that suggested Apple's iAd staff would be responsible for securing advertising deals to support Apple's upcoming streaming music service, AdAge has confirmed the rumor and released new details on how the upcoming service, dubbed "iRadio," will function.

AdAge claims that iRadio, which Apple plans to offer to users for free, will incorporate both audio ads and standard mobile ads, all of which are highly targeted. Numerous reports on iRadio have suggested that Apple has tried to negotiate lower rates and more flexibility than has been offered to competitors like Pandora, leveraging its advertising reach and its iTunes store.
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Selling interstitial audio ads - ones that play between songs - will allow Apple to offer the service free to users as is typical with most streaming music services. One music industry executive familiar with the negotiations between Apple and the major record labels said the terms of iRadio are more favorable for record labels than other streaming services because iRadio is expected to drive more song downloads.

iRadio users will be able to purchase the song they are listening to through iTunes. Syncing with iTunes Match ($24.99 per year) will allow users to own those songs forever, keep them in Apple's cloud-based storage service and access them on any iOS device. However, the service will not allow users to search for and play a specific song on-demand, like with Spotify.
While 70% of current iAd revenue is given to developers who utilize the service, Apple will be able to keep 90% of revenue from audio ads, sharing just 10% with music companies. Presumably, audio iRadio ads will function similarly to those offered by Pandora, playing in between songs.

An example of the ads found in the Pandora app
Apple will also be able to charge higher advertising rates than competitors like Pandora, as Pandora's ads can only be targeted to users based on sex, area code, and listening habits, while Apple can target users based on several other factors, including entertainment tastes that include movie, television, and app preferences.

Last week, it was reported that Apple is considering launching an ad exchange, possibly within iAd, which is in line with the advertising information provided by AdAge. With an ad exchange, Apple could allow advertisers to target Apple users based on a number of data factors that Apple has collected about its customers. Companies like Google and Yahoo currently operate ad exchanges and an Apple exchange could greatly increase the popularity of its iAd program.

According to the latest iRadio rumors, Apple is pushing to complete deals with record labels in order to launch the streaming music service at its annual Worldwide Developers Conference, which is scheduled to begin on June 10.

Article Link: New iRadio Ad Details Surface Ahead of Expected Launch Next Week
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Old Jun 5, 2013, 02:27 PM   #2
Michaelgtrusa
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Lots of good iNews.
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Old Jun 5, 2013, 02:29 PM   #3
jabingla2810
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Has everyone forgot that next week is a developer conference?

Apple hold a music event EVERY September or Ocrober, where they announce, with other things, a new version of iTunes.

If they are going to announce a music streaming service, it will be then.
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Old Jun 5, 2013, 02:29 PM   #4
SilentLoner
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If its not like spotify then im not that fussed about it tbf
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Old Jun 5, 2013, 02:30 PM   #5
Dekema2
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We want FREE, not ads! We get ads on radio all the time!
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Old Jun 5, 2013, 02:30 PM   #6
ghostface147
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I have never used a streaming service, but I think that not being able to find a song you want to play at anytime sucks.
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Old Jun 5, 2013, 02:32 PM   #7
tann
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Hope it isn't restricted to USA at first, I would like to check it out (UK here).
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Old Jun 5, 2013, 02:32 PM   #8
HiRez
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Can't pull up a song you want? Screw that. And I hope there is a way to opt out of ads for a fee?
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Old Jun 5, 2013, 02:35 PM   #9
neuropsychguy
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Quote:
Originally Posted by Dekema2 View Post
We want FREE, not ads! We get ads on radio all the time!
So who exactly will pay for the music to keep it free for you? Nothing is ever free.
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Old Jun 5, 2013, 02:35 PM   #10
Nalmond92
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Ads are not a good customer service, when I'm listening to music I don't want to here an ad. Had hopes for this service but seems to be disappointing. Still, these are surmounts so will wait another 5 days
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Old Jun 5, 2013, 02:35 PM   #11
MacTribune
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that's just great...

another button for a service I (don't use) and won't be able to remove. I know I know, I can tuck it in to a folder, but I happen to be a neat freak
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Old Jun 5, 2013, 02:35 PM   #12
Alumeenium
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so its just like TERRESTRIAL radio

and thats already a DEAD industry

where's the value benefit for the users ?

why switch from Spotify ?

why launch a stillborn "me too" product?
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Old Jun 5, 2013, 02:35 PM   #13
samcraig
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Thanks. I think if I go streaming it will be either spotify or more likely google's offering.

No ads. And with Google's offering - I can take ALL of my music with me + their library. And play whatever song I want - when I wants - on any device. more versatile. Less ads. And well with $7.99 (google) or $9.99 (spotify).
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Old Jun 5, 2013, 02:36 PM   #14
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Quote:
Originally Posted by Dekema2 View Post
We want FREE, not ads! We get ads on radio all the time!
Nothing is free. Even if they didn't have ads, they'd have to make you pay for it somehow... So either way, it won't be free.
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Old Jun 5, 2013, 02:38 PM   #15
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Quote:
Originally Posted by Alumeenium View Post
so its just like TERRESTRIAL radio

and thats already a DEAD industry

where's the value benefit for the users ?

why switch from Spotify ?

why launch a stillborn "me too" product?
benefit... well, if it's free... then you give up a little and pay nothing for it. So nothing wrong with saving a bit of money imo.

Still I don't stream so it won't benefit me. I happen to work in a building that covers up any glimpse of reception that if I want to listen to music it has be on my device already.
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Old Jun 5, 2013, 02:39 PM   #16
Northgrove
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No control over the music, no playlists, AND ads? WHAT A DEAL I'M ALL OVER IT.

This is freaking incredible.

Spotify Free (available in lots of countries) gives you 100% control over the music for the ads and social network integration to boot. This is just heartbreaking to hear unfold from the company that once revolutionized the digital music industry.
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Old Jun 5, 2013, 02:41 PM   #17
furi0usbee
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Dear Apple- I don't pay for ads, I pay for music. So unless this is a service where I can pay $x.xx/month ad-free, and simply be able to one-click buy any song, I won't be anywhere near this. I probably won't be near this anyway, as I own the music I like and don't listen to anything out nowadays.

But yeah, I don't pay for ads.

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Old Jun 5, 2013, 02:41 PM   #18
neuropsychguy
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Quote:
Originally Posted by Nalmond92 View Post
Ads are not a good customer service, when I'm listening to music I don't want to here [sic] an ad.
Would you rather pay for the music or hear an ad? There are many options for you if you'd rather not hear ads. Ads are a small price to pay to be able to listen to a lot of different songs I don't own (have "digital rights" to). Apple might even include an option to pay and not hear ads.
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Old Jun 5, 2013, 02:43 PM   #19
samcraig
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Quote:
Originally Posted by neuropsychguy View Post
Would you rather pay for the music or hear an ad? There are many options for you if you'd rather not hear ads. Ads are a small price to pay to be able to listen to a lot of different songs I don't own (have "digital rights" to). Apple might even include an option to pay and not hear ads.
There are also several options to listen for free WITH ads. I think that's the point some are raising. Why iRadio?
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Old Jun 5, 2013, 02:44 PM   #20
bb426
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Here's to hope they'll offer a paid option.

I for one hate ads, and if they add other optional functionality with a paid version too, I'd be more than happy to pay.
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Old Jun 5, 2013, 02:44 PM   #21
MacTribune
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Quote:
Originally Posted by furi0usbee View Post
Dear Apple- I don't pay for ads, I pay for music. So unless this is a service where I can pay $x.xx/month ad-free, and simply be able to one-click buy any song, I won't be anywhere near this. I probably won't be near this anyway, as I own the music I like and don't listen to anything out nowadays.

But yeah, I don't pay for ads.

Bryan
dude, read the first sentence of the second paragraph... "plans to offer it for free"
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Old Jun 5, 2013, 02:46 PM   #22
ThatsMeRight
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Wow, this sounds really disappointing. It sounds like a Spotify with most features stripped off, leaving just the radio functionality.
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Old Jun 5, 2013, 02:47 PM   #23
Razeus
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But wait! Where are all the Google haters? Oh, that's right, when Apple uses your information to offer free services, only then is it ok.
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Old Jun 5, 2013, 02:47 PM   #24
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Quote:
However, the service will not allow users to search for and play a specific song on-demand, like with Spotify.
Oh. Ok then...

/ends any interest.
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Old Jun 5, 2013, 02:47 PM   #25
MacTribune
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so much animosity...

... for something that apple plans to offer for free ... are we really that spoiled?

I don't complain if something is given to me for free, if I don't want to use it, I don't... simple.

I am though still pissed that we might end up with yet another icon that can't be removed
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