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Old Jun 7, 2013, 12:06 PM   #1
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Minimalist iOS 7 Banner Goes Up at Moscone West for WWDC 2013




Apple is putting up new banners promoting iOS 7 at the Moscone Center where its Worldwide Development Conference is taking place next week, as noticed by MacStories.

The company had previously confirmed that the next version of the iOS operating system would be unveiled at WWDC. The extremely simple banner features a svelte number 7 against a minimalist background.

Click image for full size
The banner is very different stylistically from the more traditional iOS 6 banners that Apple used last year.

Some of the banners already up at the Moscone Center include the tagline 'Where a whole new world's developing'.

WWDC begins Monday with the conference opening with Apple's annual keynote presentation. The company is expected to unveil iOS 7, OS X 10.9, the iRadio streaming music service and new Mac notebook models.

Update: The 7 appears to be from Helvetica Neue Ultra Light, an extremely thin variant of Helvetica.


Article Link: Minimalist iOS 7 Banner Goes Up at Moscone West for WWDC 2013
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Old Jun 7, 2013, 12:07 PM   #2
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Intriguing. Beyond excited for a potential UI overhaul! It's much needed.
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Old Jun 7, 2013, 12:08 PM   #3
igazza
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Looks nice
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Old Jun 7, 2013, 12:08 PM   #4
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That's a pretty slim 7!
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Old Jun 7, 2013, 12:08 PM   #5
AustinIllini
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In before

"Are you sure it's not the iPhone 7? It is the seventh iPhone after all!"
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Old Jun 7, 2013, 12:08 PM   #6
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Reading into this a bit, what font is that 7?
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Old Jun 7, 2013, 12:09 PM   #7
jvmxtra
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This is it.. Timing could not be more timely...

My upgrade eligible date for smartphone is coming tuesday.. so apple.. it's your job to show me something.. PLease.. I still beg that apple will blow me away and convince me to stay w/ iphone.. Do your thang
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Old Jun 7, 2013, 12:09 PM   #8
hypermog
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iOS 7 – A Thrilling Place I Never Knew™
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Old Jun 7, 2013, 12:09 PM   #9
kas23
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OMG, Apple even made iOS thinner!
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Old Jun 7, 2013, 12:09 PM   #10
dieselboy27
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I sincerely hope that 7 is more than just some new icons and flatter UI.
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Old Jun 7, 2013, 12:09 PM   #11
cobbyco
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DAMN that's a nice font.



Also, less than 3 days before we see more than just the number 7. In fact, I'm fairly sure that's the number I've seen the most over the last few weeks...
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Old Jun 7, 2013, 12:09 PM   #12
Steve J0bs
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Originally Posted by WordMasterRice View Post
Reading into this a bit, what font is that 7?
Helvetica Neue Pro Ultralight ? i am probably wrong.
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Old Jun 7, 2013, 12:09 PM   #13
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Definitely different than anything we've seen before from the graphics dept. Usually it is the number on an app icon-style logo.

Even the typography is intriguing. Very cool.
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Old Jun 7, 2013, 12:09 PM   #14
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Finally a good rumor in MacRumors..
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Old Jun 7, 2013, 12:10 PM   #15
Yamcha
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Looks awesome =)
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Old Jun 7, 2013, 12:10 PM   #16
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Decorations again?
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Old Jun 7, 2013, 12:10 PM   #17
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Quote:
Originally Posted by WordMasterRice View Post
Reading into this a bit, what font is that 7?
Looks like the same Helvetica Neue Light/Ultralight that they've been using in the other promo material for WWDC.
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Old Jun 7, 2013, 12:10 PM   #18
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Is this hinting that all text in the new iOS will be multi-colored on a white background?
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Old Jun 7, 2013, 12:11 PM   #19
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Intriguing. Beyond excited for a potential UI overhaul! It's much needed.

Follow the shoe

http://www.youtube.com/watch?v=Ka9mfZbTFbk
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Old Jun 7, 2013, 12:11 PM   #20
TRZ06
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Originally Posted by WordMasterRice View Post
Reading into this a bit, what font is that 7?
Looks exactly like the Roboto Thin font used in Android...
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Old Jun 7, 2013, 12:11 PM   #21
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So glad I switched to iPhone. Can't wait to see what they've got
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Old Jun 7, 2013, 12:11 PM   #22
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This simplicity better not mean removing features from a already limited feature set.
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Old Jun 7, 2013, 12:11 PM   #23
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Even though this is just a banner, this is a total design change from what they've done in the past like that embedded link in the article shows. I'm very excited to see the changes now.
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Old Jun 7, 2013, 12:11 PM   #24
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I can see it now. "This is our thinnest and lightest seven ever."

This definitely looks like a hint toward a new visual style. Monday should be the most interesting Apple keynote of the past couple years.
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Old Jun 7, 2013, 12:12 PM   #25
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And today's number, is the number 7.
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