|Jun 10, 2013, 03:15 PM||#1|
Apple Posts iOS 7 Intro, 'Designed by Apple' TV Ad, WWDC Keynote Video
Apple has posted the Jony Ive introduction video for iOS 7, along with the full-length keynote, the 'Designed by Apple' television ad that Tim Cook showed at the end of the keynote, and the introduction video from the keynote that is part of the same campaign.
The 'Designed by Apple' ad, featuring a voiceover from actor Ben Affleck, is a branding spot looking to reinforce the company's California roots.
Other WWDC Keynote highlights:
- Apple Unveils iOS 7 with Major Design Overhaul, Multitasking and Control Center
- Apple Offers Sneak Peek of Completely Redesigned Mac Pro
- Apple Announces New MacBook Airs with Haswell Processors and 'All-Day' Battery Life
- Apple Apple Announces OS X 'Mavericks' with Tabbed Finder, Safari Redesign, Maps and iBooks
- Apple Announces iTunes Radio, Ad-Supported, Free for iTunes Match Subscribers
- Apple Announces New Airport Base Station and Time Capsule with Faster 802.11ac Wi-Fi
- Apple Announces 'iWork for iCloud' for In-Browser Use
- Apple Announces iCloud Keychain, 1Password-Like Password Manager
- Apple Announces New iBooks and Maps Apps for OS X Mavericks
- Apple Tops $10 Billion in App Store Payouts, 1 Million Daily Retail Store Visitors
- Anki Debuts 'Anki Drive' Intelligent Robotic Car Game
Article Link: Apple Posts iOS 7 Intro, 'Designed by Apple' TV Ad, WWDC Keynote Video
|Jun 10, 2013, 03:16 PM||#2|
Craig did a really great job presenting the new software.
[Steve Jobs was] brave enough to think differently, bold enough to believe he could change the world, and talented enough to do it. -Barack Obama
|Jun 10, 2013, 03:20 PM||#10|
I usually don't care about such things, but that was actually a superb ad. Just wow.
PowerBook G5, 1.67GHz MacBook Pro, iPhone Nano, iPhone 6, Apple Television Set
|Jun 10, 2013, 03:40 PM||#21|
Branding and Mission
I do think they have to work to put some space between them and Android /Samsung etc, The haters have got some traction in popular opinion, (and to extent in the arguments, Android / Galaxy S4 is a cracking product).
So its more than timely that they get the brand out and give it a polish, tell people what they are about all over again. And emphasise how that is reflected across the product range.
Of course what they should rearly do is have some sort of rapprochement with Google IMHO, who lets face it won the battle to wrestle the smartphone market from them, even if not fully fair and square, if it wasn't for android Apple would have wiped the floor with everyone else. But now Apple should stop being babies about it the fighting is damaging them.
|Jun 10, 2013, 03:48 PM||#23|
I think it's a great ad. They need to start a campaign with this... this is something that sets them apart. They have never moved away from this, and it is a key to their success. Their best campaign was the iPod silhouette from '04-'08, because it allowed everyone to adopt to a low-price point product of Apple like the iPod, but it also got people on board using a creative way of marketing the silhouette tv ads. Marketing wise, it is what sent them apart from the field of the MP3 market.
Designed by Apple in Cali is no joke... they need to keep on using this campaign, so everyone understands the quality you get with a brand that is always & will always be designed in the US.
Those new Mac Pro's are sick. I think with the 4K Support & the introduction of AC routers, maybe we do see an iTV sooner than later as data speeds increase due to fiber optics blanketing most of the US now.
iMac 21.5" l 3.06GHz l 4GB RAM ~ iMac 24" l 3.06GHz l 4GB RAM
MBA 11" l 1.6GHz l 4GB RAM ~ Alu Uni MacBook l 2.4GHz l 4GB RAM
iPhone 5 ~ iPad 2 ~ TV ~ BlackBook [RIP]
|Jun 10, 2013, 03:48 PM||#25|
So all in all, I'd say Google won a fools battle. Apples still got their eye on the prize, and so far seems to winning the battle that truly counts.
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