Register FAQ / Rules Forum Spy Search Today's Posts Mark Forums Read
Go Back   MacRumors Forums > News and Article Discussion > MacRumors.com News Discussion

Reply
 
Thread Tools Search this Thread Display Modes
Old Jun 14, 2013, 03:52 PM   #1
MacRumors
macrumors bot
 
Join Date: Apr 2001
Alternate Icons on iOS 7 Website Likely Old Marketing Material




After Apple debuted iOS 7 on Monday, the website for the new operating system displayed a set of icons that were different from the icons found in the current version of iOS 7.

Apple has since updated the website, but the Weather, Passport, and Reminders apps looked notably different, with the Passport and Reminders apps displaying different colors and the Weather app displaying a temperature rather than the current cloud and sun design.

"Old" iOS 7 icons
While it has been suggested that the icons represent future design changes that Apple is planning for iOS 7, it is more likely that the icons are previous iOS 7 design iterations. Because the icons were present on the website when it went public on Monday, it is reasonable to assume that the icons were the result of outdated and overlooked marketing material rather than an unintentional leak of new content.

The "old" weather icon, for example, forgoes the current sun and cloud icon of iOS 7 for a simple number, "73." That is the same temperature icon that is used for the iOS 6 version of Weather, so it is probable that the text-only 73 was an older, simpler design iteration taken from the current iOS 6 icon. There is no indication that the icon represents a live temperature reading.

Current iOS 7 icons
Passbook, too, looked notably different in the older version, with a confusing color scheme that heavily featured blues and greens. Reminders was updated as well, swapping out gray for green and yellow for orange, both of which are bolder colors. Arguably, the newer versions of the apps feature crisper designs and more prominent, easy to distinguish colors.

Though it is unlikely that the icons represent upcoming designs, it is likely that iOS 7 will see several graphical updates before it is released to the public this fall. As noted yesterday by The Next Web, the current design is a "work in progress."

Article Link: Alternate Icons on iOS 7 Website Likely Old Marketing Material
MacRumors is offline   3 Reply With Quote
Old Jun 14, 2013, 03:56 PM   #2
Baumpie
macrumors newbie
 
Join Date: Oct 2012
Honestly I prefer the 'old' weather icon. It'll probably drain the battery though..
__________________
MacBook Pro Retina 13'' 256GB/8GB RAM, iMac 27'' 2013, Apple Cinema Display 27'', iPhone 5 16GB, iPad 3, iPod Classic 80GB iPad Mini
Baumpie is offline   12 Reply With Quote
Old Jun 14, 2013, 03:57 PM   #3
caligomez
macrumors regular
 
Join Date: Feb 2011
Location: San Juan, PR
Personally, I craved something new, so I'm just happy it's here..
__________________
15" Macbook Pro (2011), iPad mini, iPhone 5
caligomez is offline   14 Reply With Quote
Old Jun 14, 2013, 03:58 PM   #4
bacaramac
macrumors 65816
 
bacaramac's Avatar
 
Join Date: Dec 2007
I would love to have a live weather icon. They could do some very low power things that wouldn't drain battery to get current weather.
__________________
iMac 27" 3.06Ghz 2TB Time Capsule and AP Express Current Gen AppleTV x 3 iPhone 5s Space Gray 16Gb iPod Touch 4th Gen White iPad mini White/Silver 16GB WiFi
bacaramac is offline   17 Reply With Quote
Old Jun 14, 2013, 03:58 PM   #5
chumawumba
Banned
 
Join Date: Aug 2012
Location: Ask the NSA
Totally not an unintentional "leak" of possible 'new' icons.
chumawumba is offline   7 Reply With Quote
Old Jun 14, 2013, 03:59 PM   #6
FSMBP
macrumors 68020
 
FSMBP's Avatar
 
Join Date: Jan 2009
Quote:
Originally Posted by Baumpie View Post
Honestly I prefer the 'old' weather icon. It'll probably drain the battery though..
I doubt it would be a big battery drain if it was to update once every hour. It certainly would be better than iOS 7's current weather icon.
__________________
Still don't get why I can't save a Word File from an email on my iPhone without some third-party app.
FSMBP is offline   10 Reply With Quote
Old Jun 14, 2013, 04:02 PM   #7
santydolby
macrumors newbie
 
Join Date: Oct 2011
please change that hideous safari icon with a yucky white background!
santydolby is offline   44 Reply With Quote
Old Jun 14, 2013, 04:03 PM   #8
bondjw07
macrumors member
 
Join Date: Oct 2003
That background icon is actually being used in the system for any apps that are stuck or haven't loaded correctly. The one with the circles and lines to the corners
bondjw07 is offline   0 Reply With Quote
Old Jun 14, 2013, 04:05 PM   #9
oliversl
macrumors 6502a
 
Join Date: Jun 2007
Welcome to the new Apple: "this is our work in progress", "will ship sometime this year"
__________________
My email after a captcha in: http://tinymailto.com/oliversl
oliversl is offline   15 Reply With Quote
Old Jun 14, 2013, 04:06 PM   #10
YeahBuddy
macrumors regular
 
Join Date: Aug 2011
Location: Boston, MA
I've edited this post 16 times. I wish I could delete it.

The icons still need a lot of refinements in my opinion.


the end.
__________________
21.5" iMac, 32GB iPad, 32GB iPhone, Apple TV

Last edited by YeahBuddy; Jun 14, 2013 at 04:13 PM.
YeahBuddy is offline   14 Reply With Quote
Old Jun 14, 2013, 04:06 PM   #11
needfx
macrumors 68000
 
needfx's Avatar
 
Join Date: Aug 2010
Location: macrumors apparently
can I have it in wireframe please?
needfx is offline   2 Reply With Quote
Old Jun 14, 2013, 04:07 PM   #12
TMar
macrumors 68000
 
TMar's Avatar
 
Join Date: Jul 2008
Location: Ky
Send a message via Yahoo to TMar Send a message via Skype™ to TMar
Quote:
Originally Posted by Baumpie View Post
Honestly I prefer the 'old' weather icon. It'll probably drain the battery though..
The Jailbreak one doesn't make a noticeable drain.

But either way the "end to end redesign" is new icons laid out the same with new folder. Apple has lost a lot of talent if that's "end to end".
__________________
I wish more wireless service provider owners posted here so talk about tethering would be taboo too.
.....Theft is Theft....
TMar is offline   5 Reply With Quote
Old Jun 14, 2013, 04:07 PM   #13
zbarvian
macrumors 68000
 
Join Date: Jul 2011
Phew. If those we're future icons, they still look bad. My hopes for visual improvement are safe.
zbarvian is offline   5 Reply With Quote
Old Jun 14, 2013, 04:08 PM   #14
jclo
Editor
 
Join Date: Dec 2012
Location: Bay Area
What's strange about the captions, YeahBuddy?
jclo is offline   0 Reply With Quote
Old Jun 14, 2013, 04:10 PM   #15
YeahBuddy
macrumors regular
 
Join Date: Aug 2011
Location: Boston, MA
Quote:
Originally Posted by jclo View Post
What's strange about the captions, YeahBuddy?
The "old" caption confused me at first, because we have never seen the icons before, but I realize what they were actually referring too.
__________________
21.5" iMac, 32GB iPad, 32GB iPhone, Apple TV
YeahBuddy is offline   0 Reply With Quote
Old Jun 14, 2013, 04:11 PM   #16
JayLenochiniMac
macrumors 601
 
Join Date: Nov 2007
Location: New Sanfrakota
They can go back to the old weather app icon once they make it able to display the temperature in real time.
__________________
Home iMac 27" 2.9GHz Intel Core i5
Work iMac 24" 2.8GHz Core 2 Extreme
Mobile iPad (4th gen) & iPhone 5 S⃣
JayLenochiniMac is offline   3 Reply With Quote
Old Jun 14, 2013, 04:12 PM   #17
pablo7
macrumors 6502
 
Join Date: Nov 2008
Location: LOS ANGELES, CA.
IOS is getting old and tired looking this last so called update leaves a lot to be desired........sigh
pablo7 is offline   3 Reply With Quote
Old Jun 14, 2013, 04:12 PM   #18
jclo
Editor
 
Join Date: Dec 2012
Location: Bay Area
Quote:
Originally Posted by YeahBuddy View Post
The "old" caption confused me at first, because we have never seen the icons before, but I realize what they were actually referring too.
Ah okay Just making sure I hadn't made some kind of mistake or made it too confusing.
jclo is offline   0 Reply With Quote
Old Jun 14, 2013, 04:12 PM   #19
Matrixfan
macrumors member
 
Join Date: Oct 2008
First time I have ever been disgusted by an Apple product. I was expecting Apple to do away with the extreme skeumorphic stuff here and there, but this neonfest and ugly icons are horrible. I have a feeling all of this is in effort to gear up for the chineese market. As a european, It goes all the way against my taste.
Matrixfan is offline   32 Reply With Quote
Old Jun 14, 2013, 04:13 PM   #20
nepalisherpa
macrumors 65816
 
Join Date: Aug 2011
Location: USA
Since a lot can change between now and the final release, it's possible that we might get a live weather icon. If this does happen, I'm sure we will have the ability to set the interval or just turn it off.
__________________
Macbook Air 11" 2013/i7/8GB RAM/250GB SSD
iPhone 5 32GB Black
nepalisherpa is offline   4 Reply With Quote
Old Jun 14, 2013, 04:15 PM   #21
street.cory
macrumors 6502
 
Join Date: Oct 2009
Everybody Calm Down

Hate it? Keep the criticisms coming, but don't freak out. Detail your concerns in a detailed manner and more importantly let Apple know by submitting feedback here

Love it? Let us know but don't worry! Throughout the coming design iterations the grand vision of what we've seen won't ultimately be scrapped or changed in a major way again for quite some time. Better yet tell apple here

After seeing so much hate on Apple and other users of this forum for the biggest change to the iPhone since it came out, it makes me kind of sad. Let's please have some respect for other people's opinions and for each other!

Love you all!
__________________
no one cares

street.cory is offline   22 Reply With Quote
Old Jun 14, 2013, 04:18 PM   #22
JPSaltzman
macrumors member
 
Join Date: Jun 2011
These new icons all look as though they were pilfered from some class assignment for beginning graphic designers. For example, what does the icon with different sized colored circles represent, versus the NBC-peacock ripoff logo? Is that a Safari logo or a Compass logo? And what does an airplane, a movie projector, and a coffee cup all have in common to share one icon? Is that Passport?!
JPSaltzman is offline   8 Reply With Quote
Old Jun 14, 2013, 04:19 PM   #23
donutbagel
Banned
 
Join Date: Jun 2013
Quote:
Originally Posted by Matrixfan View Post
First time I have ever been disgusted by an Apple product. I was expecting Apple to do away with the extreme skeumorphic stuff here and there, but this neonfest and ugly icons are horrible. I have a feeling all of this is in effort to gear up for the chineese market. As a european, It goes all the way against my taste.
Yeah, some of these icons suck, especially Game Center. Random colored balls. What the heck? Safari also looks bad, and so do the totally flat buttons all over the place. It looks like something I'd make in Java.
donutbagel is offline   11 Reply With Quote
Old Jun 14, 2013, 04:20 PM   #24
street.cory
macrumors 6502
 
Join Date: Oct 2009
Quote:
Originally Posted by nepalisherpa View Post
Since a lot can change between now and the final release, it's possible that we might get a live weather icon. If this does happen, I'm sure we will have the ability to set the interval or just turn it off.
Well, we have a live clock app now so there's a possibility that a live weather app will come! know that it depends on an internet connection, but there's still hope! We're not at GM yet
__________________
no one cares

street.cory is offline   2 Reply With Quote
Old Jun 14, 2013, 04:22 PM   #25
polymersayb
macrumors regular
 
Join Date: Dec 2012
Quote:
Originally Posted by santydolby View Post
please change that hideous safari icon with a yucky white background!
I thought the white background was really bothering me too, but I think the real problem is that crappy gradient. If they made the whole icon a uniform dark blue I bet it would look pretty nice even with the white background. That said, a light blue (and not that bright cyan crap) might be even nicer.

Same with the Newstand icon–it looks like someone just slapped some clipart on. The white's not the main problem there either.

Also I wonder if for black iPhones the background will be black? Speculation is that the overlays will be black rather than white. I'd like to see what that looks like.

Last edited by polymersayb; Jun 14, 2013 at 04:30 PM.
polymersayb is offline   1 Reply With Quote

Reply
MacRumors Forums > News and Article Discussion > MacRumors.com News Discussion

Thread Tools Search this Thread
Search this Thread:

Advanced Search
Display Modes

Similar Threads
thread Thread Starter Forum Replies Last Post
Former Apple Marketing VP Reflects on Steve Jobs and Marketing MacRumors Mac Blog Discussion 14 Mar 20, 2014 07:00 AM
Qualcomm Marketing Executive Calls Apple's 64-Bit A7 Chip a 'Marketing Gimmick' MacRumors MacRumors.com News Discussion 403 Oct 27, 2013 06:59 PM
Can you use app store reviews as marketing material? detz App Store Business, Legal and Marketıng 3 Jul 16, 2013 03:17 AM

Forum Jump

All times are GMT -5. The time now is 03:35 AM.

Mac Rumors | Mac | iPhone | iPhone Game Reviews | iPhone Apps

Mobile Version | Fixed | Fluid | Fluid HD
Copyright 2002-2013, MacRumors.com, LLC