Jony Ive Gets Title Change, Now Senior Vice President of Design

That was Jony's intention all along. His title was too long, so he fought with Scott Forstall just so he can shorten his title.

He got rid of the clutter.

Now change them icons.

Forstall's wringing his hands somewhere

I guess the elimination of "industrial" gives the title more universal duties. Rather than manage hardware with extra software duties, he's official in charge of the entire package. Makes sense.

It's amusing to read all the negative comments about the look of iOS 7. So many people were clamoring for Ive to bring a new look to the iPhone software. I think he's done well so far (well, him and marketing...), but many others don't seem to like it. I'm not sure there was any way for Ive to design something that would make everyone happy. It would be either too much like Android or too much like a jailbreak or too much like Palm.... All I want is an OS that's simple and intuitive. If Ive can deliver that and make it visually pleasing, I'm happy.

If Ive is Vice President of design who the hell is president of design?

Sir Jony Ive also received two other honorary titles:

ArchDuke of Flatness

El Presidente de Plano y Aburrido

Boomish69 said:

If Ive is Vice President of design who the hell is president of design?

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He's not vice-president of design. He's a senior vice-president in charge of design.

His new title has much more simplicity.

Boomish69 said:

If Ive is Vice President of design who the hell is president of design?

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Dude, that's like asking who's president of operations.

6 Months and he already consider himself a senior UI Designer.

Can't be more humble than that ...

Nike

This is actually the charging screen in iOS7.

Boomish69 said:

If Ive is Vice President of design who the hell is president of design?

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Serious or sarcastic?

If serious... Tim Cook is CEO.

Boomish69 said:

If Ive is Vice President of design who the hell is president of design?

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Apple's top tier corporate hierarchy is a bit different. Tim Cook is the only chief officer (CEO), followed by 9 SVPs (and then VPs, directors, etc.).

Usability is more important than design

If iOS7 is the future of OSX, we are in serious trouble.

Putting the marketing team in charge of UI design...well there's not much more to say.

Pretty sure his title is Sir Jonathan Ive. Do the US recognise knighthoods?

Maybe he can afford another a tee shirt now...

Good for him. iOS 7 looks fantastic. By the time it ships it will be much better. Haven't been this excited about an iOS update in years!

OS X Redesigned by Jony Ive

JarScott said:

Pretty sure his title is Sir Jonathan Ive. Do the US recognise knighthoods?

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No.

ckeck said:

Image

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This is the funniest thing posted in weeks.

He must love pastels