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Old Jul 16, 2013, 11:46 AM   #1
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App Store Anniversary Promotion Earns 'Infinity Blade II' 5.7 Million Downloads




Last week, a number of popular apps went free in celebration of the App Store's fifth anniversary, with Infinity Blade II among them. According to publicist Laura Mustard, who spoke to AllThingsD, Chair's hit action RPG scored 5.7 million new players during the seven day promotion.

That amounts to three times the normal number of downloads that the game earns in a week, which could earn Chair quite a bit of revenue in the form of in-app purchases. Infinity Blade II offers players bags of gold to speed up item acquisition and gameplay.
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Like many other games (most of them free-to-play), the normally $6.99 Infinity Blade 2?s revenue is bolstered by in-app purchases of virtual gold currency. With a couple million players who got in the door for free, it doesn't take an economist to wonder if they might be in a gold-buying mood.

However, Mustard downplayed the importance of in-app purchases for the game. "While we normally notice an increase at times when we've done free promotions, we don't think it's significant, because the game is balanced in a way that does not require any IAP," she wrote in an email.
Chair's original Infinity Blade game, priced at $2.99 during the App Store sale, also saw 2.5 times as many downloads as the week before and a related e-book, Infinity Blade: Awakening had a 70% increase in sales.

Despite the success of the Infinity Blade series, Chair co-founder Donald Muster revealed last week that Infinity Blade Dungeons, a dungeon crawler that made its debut at an Apple event in March 2012, had been permanently shelved. He noted, however, that the Infinity Blade series was very much alive, with "more games, more books, and maybe even other products" still in the works.

Article Link: App Store Anniversary Promotion Earns 'Infinity Blade II' 5.7 Million Downloads
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Old Jul 16, 2013, 11:49 AM   #2
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3x more downloads?! So the game still gets bought well over a million times a week. Not bad.
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Old Jul 16, 2013, 11:53 AM   #3
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$6.99 around 2 million times a week! That is impressive.

I'm surprised that it only got downloaded 3x as much while free. I would have expected many times that.
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Old Jul 16, 2013, 12:12 PM   #4
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This just shows the power of the freemium model, i guess it is the future.

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Old Jul 16, 2013, 12:29 PM   #5
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In other news, a million more people cried out in pain when they realized they missed getting it for free.

(I know of one)
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Old Jul 16, 2013, 12:31 PM   #6
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$6.99 around 2 million times a week! That is impressive.

I'm surprised that it only got downloaded 3x as much while free. I would have expected many times that.
I'm sure a lot of people just didn't know.
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Old Jul 16, 2013, 12:44 PM   #7
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... the game is balanced in a way that does not require any IAP...
I wish more developer did the same.
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Old Jul 16, 2013, 12:47 PM   #8
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I downloaded it, played it, deleted it
rubbish, I'm pleased I didn't pay for it
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Old Jul 16, 2013, 01:00 PM   #9
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3x more downloads?! So the game still gets bought well over a million times a week. Not bad.
imagine when we start getting console grade games on a beefed up apple tv
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Old Jul 16, 2013, 01:07 PM   #10
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imagine when we start getting console grade games on a beefed up apple tv
Last gen console AT BEST.
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Old Jul 16, 2013, 01:57 PM   #11
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but not from me. Mine's just sitting there on one of my screens with it's "loading" progress bar 100% empty. I click it, and nothing happens. A few minutes later, some error appears telling me to go check iTunes, but iTunes doesn't have anything to say on the topic.
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Old Jul 16, 2013, 02:30 PM   #12
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i downloaded it, played it, deleted it
rubbish, i'm pleased i didn't pay for it
lol
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Old Jul 16, 2013, 04:56 PM   #13
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3x more downloads?! So the game still gets bought well over a million times a week. Not bad.
bought? they were free downloads. so revenue loss.
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Old Jul 16, 2013, 05:03 PM   #14
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bought? they were free downloads. so revenue loss.
5.7m is 3x the normal amount of downloads.

Before the promotion they were easily exceeding 1m paid downloads a week. Pretty damn good.
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Old Jul 16, 2013, 05:32 PM   #15
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bought? they were free downloads. so revenue loss.
I always assumed that Apple ate the cost with these types of promotions...
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Old Jul 16, 2013, 06:07 PM   #16
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I think Apple has payed developers to make those apps for free because those are some of the best iOS exclusive apps out there.
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Old Jul 16, 2013, 06:48 PM   #17
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3x more downloads?! So the game still gets bought well over a million times a week. Not bad.
This is exactly what happens when you release a polished and well designed app.

The beauty of the App Store is that it levels the playing field. If you write a really nice app that works as advertised, and doesn't have bugs, and you stand behind that app, supporting your users with regular updates and bug fixes, you will make bank.

Pixelmator for the Mac App Store is another example. While it doesn't do everything photoshop does, it's an extremely refined app that does most of what everyone who bought it needs. And they've made quite a lot of money.

Essentially, the app store curates a large ecosystem of quality apps for a platform.
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Old Jul 16, 2013, 07:00 PM   #18
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It keeps crashing on my 4S.
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Old Jul 16, 2013, 07:55 PM   #19
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I downloaded it because it was free. I still can't be bothered to play it.
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Old Jul 16, 2013, 08:32 PM   #20
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Originally Posted by northernbaldy View Post
I downloaded it, played it, deleted it
rubbish, I'm pleased I didn't pay for it
I don't know, I thought it was pretty g

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SCRATCH ATTACKS

ATTACKING THE POSTER BEFORE HE IS BROKEN RESULTS IN SCRATCH ATTACKS WHICH ARE MUCH LESS EFFECTIVE.
Well, I guess it doesn't quite feel like it's on the right platf

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SCRATCH ATTACKS

ATTACKING THE POSTER BEFORE HE IS BROKEN RESULTS IN SCRATCH ATTACKS WHICH ARE MUCH LESS EFFECTIVE.
Platform....but the wiping screen feels kind of stupid and unin

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SCRATCH ATTACKS

ATTACKING THE POSTER BEFORE HE IS BROKEN RESULTS IN SCRATCH ATTACKS WHICH ARE MUCH LESS EFFECTIVE.
STOP THAT
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Old Jul 16, 2013, 08:52 PM   #21
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I totally missed out on this, hopefully it's given away for free again in the future.
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Old Jul 16, 2013, 10:08 PM   #22
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This just shows the power of the freemium model, i guess it is the future.

This is in no way a freemium game.

----------

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Originally Posted by mainstreetmark View Post
but not from me. Mine's just sitting there on one of my screens with it's "loading" progress bar 100% empty. I click it, and nothing happens. A few minutes later, some error appears telling me to go check iTunes, but iTunes doesn't have anything to say on the topic.
Check your Internet connection. This is a 1.2GB game, it requires wifi and a lot of time to install. And check your remaining space.
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Old Jul 16, 2013, 10:31 PM   #23
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I downloaded it, played it, deleted it
rubbish, I'm pleased I didn't pay for it
Great graphics for sure. Unfortunately they forgot about the game play.

This 'game' is little more than a technical graphic demo at best.

I'm looking forward when iOS games have these graphics and game play.

That aside, it is fantastic what graphics the iPhone can push out.
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Old Jul 16, 2013, 10:44 PM   #24
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Great graphics for sure. Unfortunately they forgot about the game play.

This 'game' is little more than a technical graphic demo at best.

I'm looking forward when iOS games have these graphics and game play.

That aside, it is fantastic what graphics the iPhone can push out.
If they further developed Epic Citadel to be an RPG game, it would've been fantastic. I always dreamed of wandering around in that beautiful city.
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Old Jul 17, 2013, 02:37 AM   #25
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This is in no way a freemium game.
No kidding. Sure, you can pay if you're lazy, but the game is just as playable--and, importantly, enjoyable--if you don't pay a penny past the purchase price, nor does it ever encourage you to do so.

In fact, even throwing huge wads of money at the screen isn't likely to get you that spectrum gem all that much more effectively than doing it the hard way.

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Originally Posted by Stella View Post
Great graphics for sure. Unfortunately they forgot about the game play.

This 'game' is little more than a technical graphic demo at best.
Really? Are you sure you just don't like fighting games?

No, it's not as nuanced as some, but I've been playing fighting games since the original Street Fighter II (no Turbo, no anything) back on the SNES, and Infinity Blade and II are two of the few that actually engaged me enough to get into. It has a simple control scheme (like the best of them--no ridiculously complex combo chains to memorize), but a fair amount of nuance and a nice little dose of plot overlaid on it.

II does a particularly good job of scaling the difficulty as you improve your own skill and equipment, and adding additional things for people who get really into it--the whole gem crafting thing, which doesn't really kick in until a few dozen rebirths, and I'm impressed how the enemies keep adding new moves to mess with what you've learned even in the level 400+ range. Its only weakness is occasional screwups detecting which direction you swiped, although II seems to be more forgiving (or accurate) than I.

Again, it's a fighting game, so of course it's repetitive--that's the nature of the beast. But I'd call it a good one, and not just because it's gorgeous.


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If they further developed Epic Citadel to be an RPG game, it would've been fantastic. I always dreamed of wandering around in that beautiful city.
I would play that game, too.
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