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Old Jul 23, 2013, 02:05 PM   #1
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T-Mobile Launches New Ad Calling AT&T's 'Next' Upgrade Program 'Calculating, Sneaky, and Underhanded'




Following the introduction of T-Mobile's "Jump" and AT&T's "Next" early upgrade programs, T-Mobile has launched a new anti-AT&T ad campaign that calls the company's Next policies "calculating, sneaky, and underhanded," reports AllThingsD.

First introduced last week, Next is AT&T's answer to Jump, a T-Mobile program that allows users to upgrade their phones at regular intervals with a $10 monthly fee. Like Jump, Next provides AT&T users with an option to upgrade their phones more frequently, but its $32.50 monthly charge is on top of standard monthly fees, ultimately causing customers to pay double for their devices.

A comparison of the two plans reveals that a T-Mobile customer using Jump would pay $518 for a 16 GB iPhone 5 over the course of a year while a customer using Next would pay $630, a premium of $112. With both plans, customers have to trade in existing devices and pay the monthly fees in order to obtain an upgrade.

T-Mobile CEO John Legere has been vocal about AT&T Next since its debut, releasing a number of tweets condemning the program. The company's newest ad includes a quote from The Verge that Legere highlighted last week: "AT&T's reaction to T-Mobile's transparency is to be more deceptive than ever."

Verizon has also introduced an upgrade program called "Edge," which shares similarities with AT&T's Next program. A 16 GB iPhone 5 costs $565 on the plan. According to T-Mobile marketing chief Mike Sievert, Verizon will be targeted in ads set to run later this week.

"There are real and material differences between what we are doing and the so-called upgrade programs that AT&T and Verizon are doing," he said.

T-Mobile and AT&T have an ongoing feud that originally began in 2011 after AT&T was unable to purchase the T-Mobile network due to objections from the Federal Communications Commission and the Department of Justice.

Tensions ramped up in January after Legere called the AT&T network "crap," leading to an advertising war between the two companies as T-Mobile unveiled its "Un-Carrier" policies, designed to decouple device fees from service fees.

Article Link: T-Mobile Launches New Ad Calling AT&T's 'Next' Upgrade Program 'Calculating, Sneaky, and Underhanded'
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Old Jul 23, 2013, 02:07 PM   #2
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AT&T has really been horrible recently for me,

Noticeably slower, crappy support, all while being with them for years!
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Old Jul 23, 2013, 02:07 PM   #3
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shots fired
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Old Jul 23, 2013, 02:09 PM   #4
grassfeeder
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Because attacking your competition in the media looks really good to consumers.

I'd shy away from them just because of their ad stance.
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Old Jul 23, 2013, 02:09 PM   #5
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AT&T has never turned down the opportunity to screw their customers.

Quote:
Originally Posted by grassfeeder View Post
Because attacking your competition in the media looks really good to consumers.

I'd shy away from them just because of their ad stance.
You must be new.
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Old Jul 23, 2013, 02:10 PM   #6
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I am really really liking T-mobile. Like the bully on the playground is starting to see some troups gathering to kick his ass back finally.
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Old Jul 23, 2013, 02:10 PM   #7
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This **** is turning into an episode out of "Melrose Place." Aaron Spelling would be proud.
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Old Jul 23, 2013, 02:11 PM   #8
Caliber26
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I've owned every iPhone since the 2nd-generation but this year I will not upgrade regardless of what "incentive" these companies are offering. I signed up for a new 2-year agreement last September, when I got the iPhone 5, but I don't want to pay a penny more to AT&T (on top of the phone subsidy) for an iPhone 5S. I'll gladly sit this one out and wait for an iPhone 6 and not pay ridiculous fees.
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Old Jul 23, 2013, 02:12 PM   #9
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Hehe, appropriate
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Old Jul 23, 2013, 02:12 PM   #10
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competition is a wonderful thing
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Old Jul 23, 2013, 02:12 PM   #11
slrandall
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T-mobile would be a lot more enticing if their coverage wasn't so terrible where I live, and if I actually felt the need to upgrade my phone more often than once every two years.
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Old Jul 23, 2013, 02:14 PM   #12
Tiger8
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Go T-Mo

The little guy is giving AT&T a run for its money lol
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Old Jul 23, 2013, 02:14 PM   #13
KdParker
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I hope Verizon and AT&T both bring down the cost of these plans and/or reduce the data plans cost with the plan.

So how I doubt that will happen.
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Old Jul 23, 2013, 02:15 PM   #14
zemaker
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When my contract expires w/ AT&T this year, I am moving to T-mobile...

AT&T is truly a greedy corp, not that all companies aren't but AT&T is truly the worst of the worst.
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Old Jul 23, 2013, 02:16 PM   #15
sesnir
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Paying that much and still having to turn in the phone is a deal breaker on any network.
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Old Jul 23, 2013, 02:16 PM   #16
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Quote:
Originally Posted by grassfeeder View Post
Because attacking your competition in the media looks really good to consumers.

I'd shy away from them just because of their ad stance.
In most cases I would agree with you. I've been a happy AT&T customer for years (I know, SHOCKING!) but they really do deserve to be called out on their Next program.
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Old Jul 23, 2013, 02:17 PM   #17
newdeal
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Wait so you have to pay $630 for an iphone 5 AND then you have to trade it in at the end of the year? Seriously? That is absurd
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Old Jul 23, 2013, 02:18 PM   #18
Lord Hamsa
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I'm liking T-Mobile's attitude more and more as time goes by. If I can be convinced their network is in good shape, I may just switch to them next year when my contract with AT&T expires.

A bold new approach to data usage would seal the deal. My proposal: drop bandwidth-based data plans and go with unlimited data with priority-based throttling. Based on your amount of usage, the system could throttle your bandwidth on as as-needed basis during peak times, while giving you essentially unlimited unthrottled use during non-peak times. I mean, why should data transmitted over a virtually empty network at, say 4am be treated the same as heavy usage time during the middle of the day?

With such a scheme, those who make the heaviest use during peak times would see their speeds throttled accordingly to give other folks a chance, but be perfectly free to go with heavy use in light periods. True power users could pay for a premium level of service that increases their base priority or limits the amount of throttling they can be subject to.

It's simpler and fairer for the customer, and there's no reason this can't be built into any kind of modern computing system.
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Old Jul 23, 2013, 02:19 PM   #19
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Had AT&T for a year after the iPhone 4 came out. Went back to Verizon once they got the iPhone. AT&T is seriously that bad.
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Old Jul 23, 2013, 02:20 PM   #20
jahsavi
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I'm recently engaged and will have to start my own family plan soon when I'm free of contact in less than a year. I will be considering T-MOBILE or the StraitTalk network (which is basically t-mobile)..

Last edited by jahsavi; Jul 23, 2013 at 02:27 PM.
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Old Jul 23, 2013, 02:20 PM   #21
Derekuda
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Quote:
Originally Posted by grassfeeder View Post
Because attacking your competition in the media looks really good to consumers.

I'd shy away from them just because of their ad stance.
That just proves you don't know anything about advertising. Were you just born yesterday?
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Old Jul 23, 2013, 02:21 PM   #22
drewyboy
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Quote:
Originally Posted by Lord Hamsa View Post
I'm liking T-Mobile's attitude more and more as time goes by. If I can be convinced their network is in good shape, I may just switch to them next year when my contract with AT&T expires.

A bold new approach to data usage would seal the deal. My proposal: drop bandwidth-based data plans and go with unlimited data with priority-based throttling. Based on your amount of usage, the system could throttle your bandwidth on as as-needed basis during peak times, while giving you essentially unlimited unthrottled use during non-peak times. I mean, why should data transmitted over a virtually empty network at, say 4am be treated the same as heavy usage time during the middle of the day?

With such a scheme, those who make the heaviest use during peak times would see their speeds throttled accordingly to give other folks a chance, but be perfectly free to go with heavy use in light periods. True power users could pay for a premium level of service that increases their base priority or limits the amount of throttling they can be subject to.

It's simpler and fairer for the customer, and there's no reason this can't be built into any kind of modern computing system.
Sounds good in a Utopian world but this is AT&T we're talking about. They'd throttle everyone just to save bandwidth. Their "algorithm" would be a trade secret so no one could technically pin it on them.
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Old Jul 23, 2013, 02:21 PM   #23
pk7
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They speak the truth, the whole truth, and nothing but the truth.

That being said, T-Mobile isn't always the cream of the crop either.
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Old Jul 23, 2013, 02:22 PM   #24
Hakone
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It's nice to be grandfathered from the Unlimited data plans.
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Old Jul 23, 2013, 02:24 PM   #25
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Originally Posted by zemaker View Post
When my contract expires w/ AT&T this year, I am moving to T-mobile...

AT&T is truly a greedy corp, not that all companies aren't but AT&T is truly the worst of the worst.
I'm jumping ship too, I'll take somewhat spotty service(in my area) versus a higher bill for no real reason. Also don't want to give anymore money to AT&T and their garbage they keep spitting out.

Also my service has been iffy lately with them, sometimes I can have 5 bars of "4g" and can't even get on Facebook or load a webpage in a rural area.
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