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Old Jul 26, 2013, 01:30 AM   #1
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Apple Wins 'Brand of the Year' Awards in Smartphone, Tablet, and Computer Categories




Marketing research firm Harris Interactive has awarded Apple the title of "Brand of the Year" in the categories of smartphones, tablets, and computers, as first reported by VentureBeat. The distinction comes after a poll asking 38,500+ Americans about the perceptions of their favorite brands, in which Apple was placed above other competitors such as Hewlett-Packard, Amazon, Samsung, and HTC.

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"Americans continue to give Apple brands strong ratings," says Manny Flores, Senior Vice President at Harris Interactive. "And while their Consumer Connection scores are strong within their respective categories, what really stands out is that in all three of the categories Apple brands are measured - Computer, Tablet and Mobile Phone - its Brand Momentum scores are in the top 30 of all 1,500 brands evaluated in the study, showing that consumers see this as a brand of the future.
These awards come after BBC reported about a survey*done by marketing group Added Value (AV), who claimed that Apple's brand has become "less inspiring" among consumers.

Article Link: Apple Wins 'Brand of the Year' Awards in Smartphone, Tablet, and Computer Categories
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Old Jul 26, 2013, 01:36 AM   #2
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Surprise Surprise!!
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Old Jul 26, 2013, 01:36 AM   #3
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Thoroughly deserved.
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Old Jul 26, 2013, 01:37 AM   #4
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Samsung got Samsunged!
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Old Jul 26, 2013, 01:41 AM   #5
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Let's see Samsung try to copy that.
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Old Jul 26, 2013, 01:42 AM   #6
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Looks like apple hasn't lost its shine after all... Steve would be proud
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Old Jul 26, 2013, 01:48 AM   #7
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Great for Apple, but I don't think polling "38,500+ Americans" is enough to award Apple "Brand of the Year", whether or not they deserve it. There are over 300 million people here in the US. Factors also include the age groups, the type of work they do, regions perhaps, etc. can they ask everyone? No, that's impossible. But for "awards" like this, there must be more participation.
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Old Jul 26, 2013, 01:52 AM   #8
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For brand of the year award, I'd thought they would have surveyed more than 38k people... at least 500k to have significant sample data.
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Old Jul 26, 2013, 01:53 AM   #9
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That'll put a stinger in samsungs side!!
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Old Jul 26, 2013, 01:54 AM   #10
PhamQu
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Also, what about their iPod line up??
Apple's iPhone and Mac/MacBook line ups can be debated, as well as their iPad, to a lesser extent. But who even refers to an MP3 player as anything other than an iPod? When your product has become the household/common name for the entire "category" (such as Windex for window/surface cleaners), you know you're king in that department.
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Old Jul 26, 2013, 02:01 AM   #11
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only americans?? if they are patriots they will always vote for american brand...
i think what if this poll is taking in Asia?
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Old Jul 26, 2013, 02:02 AM   #12
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so why is the ipod depicted?
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Old Jul 26, 2013, 02:04 AM   #13
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Originally Posted by richeyty View Post
That'll put a stinger in samsungs side!!
How you figure that, they only surveyed 38.5k Americans out of how many, also i bet that all those surveyed where walking out of apple shops.
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Old Jul 26, 2013, 02:05 AM   #14
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Not just consumer products, Apple products can win Oscar if nominated! That's the beauty of Apple.
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Old Jul 26, 2013, 02:08 AM   #15
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These awards come after BBC reported about a survey*done by marketing group Added Value (AV), who claimed that Apple's brand has become "less inspiring" among consumers.
I can vouch for that.
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Old Jul 26, 2013, 02:10 AM   #16
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How you figure that, they only surveyed 38.5k Americans out of how many, also i bet that all those surveyed where walking out of apple shops.
Coming from someone who owns a galaxy s3, of course you'll defend samsung.
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Old Jul 26, 2013, 02:11 AM   #17
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I just spent a long time trying to get channel artwork put up on YouTube properly, and I can now say that Apple deserves the "Brand of the Year" award for video sharing sites more than Google does at this point... even though they don't have one. They've ruined YouTube
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Old Jul 26, 2013, 02:12 AM   #18
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Samsung got Appled!
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Old Jul 26, 2013, 02:16 AM   #19
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Originally Posted by Bhatu View Post
Not just consumer products, Apple products can win Oscar if nominated! That's the beauty of Apple.
Nice one. I agree.
For example, I know of several G4 iMacs in movies that had a better performance than some of the ludicrous actors.

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Old Jul 26, 2013, 02:16 AM   #20
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Quote:
Originally Posted by tbrand7 View Post
Coming from someone who owns a galaxy s3, of course you'll defend samsung.
He also uses MacBook Pro.
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Old Jul 26, 2013, 02:21 AM   #21
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Quote:
Originally Posted by PhamQu View Post
Great for Apple, but I don't think polling "38,500+ Americans" is enough to award Apple "Brand of the Year", whether or not they deserve it. There are over 300 million people here in the US. Factors also include the age groups, the type of work they do, regions perhaps, etc. can they ask everyone? No, that's impossible. But for "awards" like this, there must be more participation.
If it was a couple of hundred, I would have agreed with you, but statistically speaking, 38,500 Americans is, for the US anyway, a significant sample. I've seen political polls that were being touted as being fairly representative, with fewer people asked their preference, than the 38,500 in this poll.
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Old Jul 26, 2013, 02:21 AM   #22
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Quote:
Originally Posted by Bhatu View Post
Not just consumer products, Apple products can win Oscar if nominated! That's the beauty of Apple.
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Old Jul 26, 2013, 02:35 AM   #23
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Quote:
Originally Posted by macs4nw View Post
If it was a couple of hundred, I would have agreed with you, but statistically speaking, 38,500 Americans is, for the US anyway, a significant sample. I've seen political polls that were being touted as being fairly representative, with fewer people asked their preference, than the 38,500 in this poll.
I too think they should have sampled more but do agree that there are surveys that sample much less.
Have you seen those adverts for skincare products, "87% of 218 women reported improvement in 90 days"?
Also, as to the BBC's report, less inspiring doesn't mean uninspiring.
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Old Jul 26, 2013, 02:40 AM   #24
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It's surprising that so many frequenters of a tech site can know so little about statistics.
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Old Jul 26, 2013, 02:49 AM   #25
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I agree with that.

However I have had my head stuck so far up Apples Ecosystem for so long, I cannot see the daylight anywhere else...

Only owned Mac computers since 1996.
Only owned iPod's since 2004.
Only owned iPhones since 2007.

Seriously, if there was a better alternative Ecosystem of products, I would probably know about it and cross over. Pretty much in the same way I ditched PC in 1996 and Nokia in 2007.

I am not a Samsung hater. I actually like some of what they do, they just do not work for me right now.
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