Go Back   MacRumors Forums > News and Article Discussion > Mac Blog Discussion

Reply
 
Thread Tools Search this Thread Display Modes
Old Jul 26, 2013, 09:33 PM   #1
MacRumors
macrumors bot
 
Join Date: Apr 2001
Vintage 80s Apple Ads Resurfacing on YouTube




Old Apple commercials from the 1980s have been resurfacing on YouTube channel EveryAppleAds over the past few days, offering an extensive look at vintage Apple advertising that is normally overshadowed by Apple's famous Super Bowl commercial "1984".

The commercials, which feature both the Macintosh and the Apple II, introduce and promote the general concept of the PC and its usefulness to every day life. The first ad presents the Macintosh computer as a communication tool, while the second promotes the Apple II as a learning tool.


Coincidentally, the ads happen to be resurfacing close to the release of Steve Jobs movie "JOBS", which takes place in the 80s and tells the story behind the creation of both the Macintosh and the Apple II. The movie, which is currently in the promotional stages, is set to be released in theaters on August 16.

Additional vintage Apple ads can be found on the EveryAppleAds YouTube channel.

Article Link: Vintage 80s Apple Ads Resurfacing on YouTube
MacRumors is offline   0 Reply With Quote
Old Jul 26, 2013, 09:34 PM   #2
Michaelgtrusa
macrumors 603
 
Michaelgtrusa's Avatar
 
Join Date: Oct 2008
Location: Everywhere And Nowhere
You have to hand the crown to apple, they rule.
__________________
iMACAll life is an experiment. The more experiments you make the better.
TWITTER TUMBLR
Michaelgtrusa is offline   6 Reply With Quote
Old Jul 26, 2013, 09:39 PM   #3
ThisIsMike
macrumors newbie
 
Join Date: Nov 2007
That second commercial is actually really clever... loved that ending.
ThisIsMike is offline   9 Reply With Quote
Old Jul 26, 2013, 09:50 PM   #4
CFreymarc
macrumors 68020
 
Join Date: Sep 2009
Quote:
Originally Posted by ThisIsMike View Post
That second commercial is actually really clever... loved that ending.
That frog ad and a few others like it were a big double edged sword for Apple back in the day. While it showed the power of the machine, it also showed political colors to a country just starting to reject Carter and elect Reagan. This kept on going into the launch of the Macintosh where more and more right-leaning folks moved into the Apple boardroom. Many claim his left leaning ads hurt sales.

This pissed off Steve to no end. IMO, this let to a big re-evaluation of his political scene when the Berkeley "Tune in / turn on" types who embraced him at his rise at Apple kicked him to the curb when he was fired form Apple. I bet his NeXT years, like any achieved professional, had him retrospect his youth to sort out what to keep and what to throw away. I mean, he sold a bunch of NeXT stations to the CIA! Where did that change come from?

IMO, what he kept was his art and technology crossover that drove every product that he worked on. He threw away parts of the psychology / psychiatry community that took advantage of him to advance their political agenda. The Xerox PARC alumni and long term hires that started after Steve left where caught in the middle of that.

Looking forward to the movie in August.
CFreymarc is offline   2 Reply With Quote
Old Jul 26, 2013, 09:53 PM   #5
cdmoore74
macrumors 68000
 
Join Date: Jun 2010
In the second video she says that she does not want to dissect a frog because she does not want to hurt a living thing.

I miss the 80's. It was so easy back when I was young.
cdmoore74 is offline   2 Reply With Quote
Old Jul 26, 2013, 10:00 PM   #6
Koulie
macrumors regular
 
Join Date: May 2013
Location: Melbourne, Australia
Marketing is vital for corporations.
Apple has been fortunate to have great marketing teams since the 80s, and look how far it has gotten them
Koulie is offline   2 Reply With Quote
Old Jul 26, 2013, 10:11 PM   #7
richeyty
macrumors member
 
Join Date: Jul 2013
Too bad im only 14 and have never seen these before
richeyty is offline   2 Reply With Quote
Old Jul 26, 2013, 10:22 PM   #8
trekkie604
macrumors 65816
 
trekkie604's Avatar
 
Join Date: Feb 2008
Location: Vancouver, Canada
They should bring back this campaign

__________________
MacBook Pro Retina 13.3" | iPhone 6 64GB | iPad Mini Retina LTE 32GB | Windows 7 | Photos on my flickr
trekkie604 is offline   13 Reply With Quote
Old Jul 26, 2013, 10:51 PM   #9
GermanyChris
Banned
 
Join Date: Jul 2011
Location: Here
Good thread, thanks!
GermanyChris is offline   3 Reply With Quote
Old Jul 26, 2013, 11:12 PM   #10
Casiotone
macrumors 6502a
 
Join Date: Oct 2008
I was frantically downloading the source .mp4 files of these ads until I realized that there was 571 of them and that many have been there for a while. I guess that Apple doesn't mind (unless this article causes them to remove them, which would be sad).

Coincidentally, I was recently looking for a video of the infamous "Helocar" failed tv ad campaign from Apple in 1988, and it seems impossible to find on the internet. Does anyone have it?

More details about it on this page :http://weblog.ceicher.com/archives/2...es_golden.html (Note, the video on the page doesn't work anymore and it seems it was only a stamp size QT movie anyway).

Last edited by Casiotone; Jul 26, 2013 at 11:54 PM. Reason: Removed distracting screenshot
Casiotone is offline   0 Reply With Quote
Old Jul 26, 2013, 11:26 PM   #11
thefourthpope
macrumors 6502a
 
thefourthpope's Avatar
 
Join Date: Sep 2007
Location: DelMarVa
Love the first one. With a little color they could have kept the same booklet for any of their more modern Pages ads
thefourthpope is offline   0 Reply With Quote
Old Jul 27, 2013, 02:01 AM   #12
DisMyMac
macrumors 65816
 
DisMyMac's Avatar
 
Join Date: Sep 2009
Quote:
Originally Posted by CFreymarc View Post
IMO, this let to a big re-evaluation of his political scene when the Berkeley "Tune in / turn on" types who embraced him at his rise at Apple kicked him to the curb when he was fired form Apple. I bet his NeXT years, like any achieved professional, had him retrospect his youth to sort out what to keep and what to throw away. I mean, he sold a bunch of NeXT stations to the CIA! Where did that change come from?
Steve may have changed but the CIA did too, as former Cold Warriors were replaced with One Worlders... Ironic how that commercial is about the right to opt out.
DisMyMac is offline   0 Reply With Quote
Old Jul 27, 2013, 08:15 AM   #13
50548
Guest
 
Join Date: Apr 2005
Location: Currently in Switzerland
Quote:
Originally Posted by Michaelgtrusa View Post
You have to hand the crown to apple, they rule.
I still think my Apple IIGS was the best personal computer ever back then - what a piece of genius.

----------

Quote:
Originally Posted by trekkie604 View Post
They should bring back this campaign

YouTube: video
Although the test drive campaign did fail badly - in the end, people just used them for a bit and returned the Macs in terrible shape.
50548 is offline   0 Reply With Quote
Old Jul 27, 2013, 08:33 AM   #14
jayducharme
macrumors 68020
 
jayducharme's Avatar
 
Join Date: Jun 2006
Location: The thick of it
The frog commercial seems odd to me. The girl uses the Apple computer with high-end interactive graphics to dissect a frog. I think that's pretty amazing for the 1980s. The computer is in the school lab, so it's apparently there for students to use. And then she says she got a low grade.

So what that tells me is that the teacher at the school is a traditionalist and doesn't want to allow new technology to be used. It makes it seem like Apple computers are not welcome in the classroom, the opposite of what Apple was trying to achieve back then.

I get the supposed twist at the end with the constitutional law comment, but that makes it seem like one way or another, schools will be forced to use Macs. To me, the ad has a very strange snarky confrontational tone.
jayducharme is offline   1 Reply With Quote
Old Jul 27, 2013, 08:41 AM   #15
jc1350
macrumors 6502a
 
Join Date: Feb 2008
Quote:
Originally Posted by jayducharme View Post
The frog commercial seems odd to me. The girl uses the Apple computer with high-end interactive graphics to dissect a frog. I think that's pretty amazing for the 1980s. The computer is in the school lab, so it's apparently there for students to use. And then she says she got a low grade.

So what that tells me is that the teacher at the school is a traditionalist and doesn't want to allow new technology to be used. It makes it seem like Apple computers are not welcome in the classroom, the opposite of what Apple was trying to achieve back then.

I get the supposed twist at the end with the constitutional law comment, but that makes it seem like one way or another; schools will be forced to use Macs. To me, the ad has a very strange snarky confrontational tone.
Her situation was real; it was not an entirely scripted commercial. I vaguely remember it being in the news back then.

Last edited by jc1350; Jul 27, 2013 at 09:42 PM. Reason: fix typo
jc1350 is offline   1 Reply With Quote
Old Jul 27, 2013, 11:29 AM   #16
deannnnn
macrumors 68000
 
deannnnn's Avatar
 
Join Date: Jun 2007
Location: New York City & South Florida
These ads were made three years before I was born.

And I'm not a little kid, I'm 23 years old. I grew up with my parents and grandparents constantly telling me what life was like without computers and cell phones and the internet. What are we going to tell our kids we grew up without? I can't wait to find out.
__________________
MacBook Pro (Retina) / iPhone 5S
deannnnn is offline   3 Reply With Quote
Old Jul 27, 2013, 12:14 PM   #17
maflynn
Moderator
 
maflynn's Avatar
 
Join Date: May 2009
Location: Boston
[MOD NOTE]
Please keep PRSI out of this thread, its not the pace to discuss this.
__________________
~Mike Flynn
maflynn is offline   0 Reply With Quote
Old Jul 27, 2013, 12:48 PM   #18
IJ Reilly
macrumors P6
 
IJ Reilly's Avatar
 
Join Date: Jul 2002
Location: Palookaville
Quote:
Originally Posted by trekkie604 View Post
They should bring back this campaign
Since my original post was deleted (not sure why)... I'd mentioned that this ad was never aired. Guy Kawasaki screened it at seminars I attended way back when ('90s), so I suspect that Guy is the one putting them on YouTube.

Very funny, but dubious marketing. Just as well they had second thoughts about airing it.

(Historical note, not political. Please do not delete.)
__________________
*The season starts too early and finishes too late and there are too many games in between.
Bill Veeck
IJ Reilly is offline   0 Reply With Quote
Old Jul 27, 2013, 03:24 PM   #19
aristotle
macrumors 68000
 
Join Date: Mar 2007
Location: Canada
Quote:
Originally Posted by ThisIsMike View Post
That second commercial is actually really clever... loved that ending.
The problem is that they character in the ad completely missed the point of why dissection is part of a biology class. Biology classes can provide foundational knowledge and experience for doctors and surgeons who may at some point have to put a person under the knife. Eventually, they are going to have to cutup cadavers but it is helpful for them to start with a frog dissection.

Sorry, but a computer program does not quite cut it. This experience also helps to weed out anyone too squeamish to work as a surgeon.
__________________
15" Retina MBP, 2.7 Ghz Quad Core i7, 16 GB RAM, 768 GB SSD (10.9.2)
24" iMac, 2.8 GHz, 4GB RAM, 320 GB HD; 128 GB iPad Air LTE (iOS 7.0.4); 64 GB iPhone 5S (iOS 7.1.1)
aristotle is offline   1 Reply With Quote
Old Jul 27, 2013, 03:26 PM   #20
appleisking
macrumors 6502a
 
Join Date: May 2013
Quote:
Originally Posted by aristotle View Post
The problem is that they character in the ad completely missed the point of why dissection is part of a biology class. Biology classes can provide foundational knowledge and experience for doctors and surgeons who may at some point have to put a person under the knife. Eventually, they are going to have to cutup cadavers but it is helpful for them to start with a frog dissection.

Sorry, but a computer program does not quite cut it. This experience also helps to weed out anyone too squeamish to work as a surgeon.
Maybe but intro to bio classes are pretty much universally required so people who don't want to go into the medical field will be perfectly happy with a computer program.
appleisking is offline   0 Reply With Quote
Old Jul 27, 2013, 03:44 PM   #21
aPple nErd
macrumors 68020
 
aPple nErd's Avatar
 
Join Date: Feb 2012
Location: Jailbreaks/IOS Hacks
JOBS takes place in the 70's, NOT the 80's...
aPple nErd is offline   0 Reply With Quote
Old Jul 27, 2013, 04:11 PM   #22
pancakedrawer
macrumors regular
 
Join Date: Dec 2010
Location: Melbourne
Quote:
Originally Posted by trekkie604 View Post
They should bring back this campaign ;
Gotta get me some mouse gloves!
__________________
MBP: 2.4GHz C2D, 4GB, 256MB NVIDIA 8600M GT, 500GB
iPhone 4: 16GB Unlocked
Apple TV 2, Time Capsule
pancakedrawer is offline   0 Reply With Quote
Old Jul 27, 2013, 04:15 PM   #23
BornAgainApple
macrumors 6502
 
Join Date: Jun 2009
Location: Massachusetts
Does anyone else think the obnoxious guy on the right looks a little like a young George Costanza?
BornAgainApple is offline   0 Reply With Quote
Old Jul 27, 2013, 04:51 PM   #24
TiMacLover
macrumors 6502
 
Join Date: Aug 2001
Location: Clovis, CA USA
Send a message via AIM to TiMacLover
I remember 10 years ago spending $10 on eBay for a CD set filled with all these commercials, print ads, and everything else Apple did marketing wise.
__________________
jeremy
"We don't need computers Woz, we need Blue Box's."
- Steve Jobs
TiMacLover is offline   0 Reply With Quote
Old Jul 27, 2013, 05:17 PM   #25
IzzyJG99
macrumors 6502
 
Join Date: Oct 2007
I love the vintage Apple Ads. Whenever I bought a new HD from Other World Computing it always had a lot of the more memorable ads on it along with some freeware and shareware. This was back in the day, of course.
__________________
20" iMac 3.06GHz Intel Core 2 Duo, 4GB RAM, 500GB HD; iPod Touch 16GB 2nd Gen; iPhone 4 16GB, iPad 2 16GB.
IzzyJG99 is offline   0 Reply With Quote

Reply
MacRumors Forums > News and Article Discussion > Mac Blog Discussion

Thread Tools Search this Thread
Search this Thread:

Advanced Search
Display Modes

Similar Threads
thread Thread Starter Forum Replies Last Post
Can't watch YouTube Videos (Ads!) RichardC300 Mac Basics and Help 1 Dec 23, 2013 05:24 AM
Anyway to Circumvent YouTube Ads on Safari? HappyDude20 OS X Mavericks (10.9) 3 Dec 1, 2013 03:35 AM
Apple Pulls 'Genius' TV Ads from YouTube and Apple.com MacRumors MacRumors.com News Discussion 98 Aug 29, 2012 02:57 PM
For those of you who use youtube but hate the ads eeclipse16 Apple, Industry and Internet Discussion 7 Jul 21, 2012 03:57 PM

Forum Jump

All times are GMT -5. The time now is 04:09 PM.

Mac Rumors | Mac | iPhone | iPhone Game Reviews | iPhone Apps

Mobile Version | Fixed | Fluid | Fluid HD
Copyright 2002-2013, MacRumors.com, LLC