|Aug 7, 2013, 05:31 PM||#1|
Microsoft Launches New Surface RT vs. iPad Ad Highlighting iPad Shortcomings
Microsoft is continuing its anti-iPad ad campaign, today releasing a new commercial comparing the Surface RT to the fourth generation iPad. The ad, which displays a Surface RT tablet and an iPad side-by-side, highlights both pricing and size differences between the two products.
Microsoft also uses the spot to summarize other iPad shortcomings that it has highlighted in previous ads, including the iPad's lack of an integrated kickstand and keyboard, the absence of dedicated productivity software on the tablet, its poor multitasking capabilities, and its failure to offer expandable storage.
Despite its vigorous advertising campaign, Microsoft revealed last week that its Surface lineup had earned just $853 million in revenue for the company, less than a $900 million writedown the company took for the Surface RT earlier this month.
As a result of the tablet's weak sales, Microsoft was forced to drop the price of the Surface RT by $150 in July, pricing its entry level offering at just $349.99. The company has since dropped the price of the Surface Pro as well, offering it for $100 off through the end of August.
Article Link: Microsoft Launches New Surface RT vs. iPad Ad Highlighting iPad Shortcomings
|Aug 7, 2013, 05:37 PM||#8|
Actually to be honest I liked it how in a way they did do a relatively far comparison, showing that the Surface is indeed heavier than the iPad. Either way the Surface for the price actually seems rather reasonable and enticing.
|Aug 7, 2013, 05:39 PM||#11|
I predict the RT will be dead in two years, max.
The Pro will probably stick around because improved technology can remove its major shortcomings, and it can actually run things.
|Aug 7, 2013, 05:39 PM||#12|
Ironically, the 16GB iPad has more free space for data and apps than the 32GB Surface RT.
BTW. The Surface RT (or otherwise) cannot be used on the lap with that kickstand and that flimsy keyboard whereas an iPad with a keyboard case can.
If you want a stand, get a smartcover.
15" Retina MBP, 2.7 Ghz Quad Core i7, 16 GB RAM, 768 GB SSD (10.9.2)
24" iMac, 2.8 GHz, 4GB RAM, 320 GB HD; 128 GB iPad Air LTE (iOS 7.0.4); 64 GB iPhone 5S (iOS 7.1.1)
|Aug 7, 2013, 05:40 PM||#14|
Microsoft: Die Apple, die!
Apple: Hey, free advertising
16 GB iPhone 5S, T-Mobile 16 GB iPad 2 2011 13" MacBook Pro, 4 GB RAM, 500 GB HD 3rd Generation Apple TV
|Aug 7, 2013, 05:40 PM||#15|
That's one of the best Microsoft ads I've seen in a very long time. At least as good as the Apple ones, maybe more-so.
MacBook • 17" MacBook Pro • iPod Nano • Apple TV"Good judgment comes from experience,
PS4 • Custom Windows 8.1 Desktop • WP8.1
experience comes from bad judgment." - Mulla Nasrudin
|Aug 7, 2013, 05:41 PM||#16|
um did anyone else notice the girls face on the microsoft surface side during the video conference?
maybe its flash/youtube.. or is that really in the commercial? lol
the quality of the video on the surface side doesn't look as good to me. not that i was expecting it to.
|Aug 7, 2013, 05:41 PM||#19|
Don't know why they would go to all the trouble with the comparison and not compare the price with the same 32gb version, to make the iPad look even worse! One of the downsides of Apple is definitely the price increases for doubling memory, all about profit rather than component cost.
|Aug 7, 2013, 05:42 PM||#22|
This is the first ad of theirs I enjoy (except for the Super Fanboy one). Well done, all the stuff is true, I just wish they had more apps available. Then it would be good.
iPhone 5s 16gb Space Gray Sprint
|Aug 7, 2013, 05:43 PM||#23|
|Aug 7, 2013, 05:44 PM||#24|
" A leader leads by example. Not by force." Sun Tzu
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