Actually it's not gold, but champagne color. Look at real gold color, and that is not what I see, nor would Apple make one looking gold in color. Just like James Bonds movie "Gold Finger" and that gun was gold colored. Gold color would not look good on an iPhone, but Champagne color is classy in my opinion.
Two and a half weeks and we will hear what Tim Cook calls the color. My bet is on Champagne.
PS: I like that color