Go Back   MacRumors Forums > News and Article Discussion > MacRumors.com News Discussion

Reply
 
Thread Tools Search this Thread Display Modes
Old Aug 22, 2013, 09:00 AM   #1
MacRumors
macrumors bot
 
Join Date: Apr 2001
Reuters Also Confirms Gold iPhone, Speculates on Potential China Popularity




Reuters has added to the long list of confirmations and claims that Apple will introduce a gold variant of iPhone with its next device - the iPhone 5S. The report cites supply chain sources in Taiwan for the information.

This follows a research note last week in which KGI Securities analyst Ming-Chi Kuo stated that Apple would offer an iPhone in a gold casing in addition to the more traditional black and white. TechCrunch's MG Siegler followed up with his own claims and AllThingsD and 9to5Mac soon followed.
Gold iPhone 5S mockup. (Source: iMore)Siegler speculated that a gold iPhone could be an effort to upsell customers in emerging markets like India and China, where gold is popular, where the low-cost iPhone 5C is expected to be a significant device. Reuters interviewed Jerry Zou, Senior VP and Partner at public relations firm FleishmanHillard in Beijing, whether a gold device would appeal to Chinese customers.
Quote:
Commercially it makes sense, said Jerry Zou, Senior VP and Partner at FleishmanHillard, a public relations firm in Beijing. New colors would add "novelty and variety, both of which are key to winning over fickle Chinese consumers.
Zou went on to say that a champagne or gold color would be able to portray a luxury or high-end image that was also more restrained and subtle. Most of the customers Reuters interviewed at Apple's Xidan store, however, weren't sold on the idea of a gold iPhone, and consumers in India were "just as skeptical."

Reuters also spoke to Brandon Edwards, a Shanghai-based product designer who believes that a gold iPhone may only add cultural relevance for Apple's existing customers in the country rather than attract new ones who are using other smartphone brands.

Apple is expected to unveil the iPhone 5S at an event on September 10, with a fingerprint sensor and perhaps a new 128 GB maximum storage capacity being other significant additions besides the new gold color option.

Article Link: Reuters Also Confirms Gold iPhone, Speculates on Potential China Popularity
MacRumors is offline   0 Reply With Quote
Old Aug 22, 2013, 09:01 AM   #2
Michaelgtrusa
macrumors 603
 
Michaelgtrusa's Avatar
 
Join Date: Oct 2008
Location: Everywhere And Nowhere
So gold it is. I can't wait! 
__________________
iMACAll life is an experiment. The more experiments you make the better.
TWITTER TUMBLR
Michaelgtrusa is online now   0 Reply With Quote
Old Aug 22, 2013, 09:02 AM   #3
Kissaragi
macrumors 68020
 
Join Date: Nov 2006
Not really to my taste but it doesn't actually look that bad in these photos.
Kissaragi is offline   1 Reply With Quote
Old Aug 22, 2013, 09:03 AM   #4
sclawis300
macrumors 65816
 
Join Date: Apr 2010
Has anyone actually seen anything other than the buttons for this? lets see a picture of the back already. and I don't mean the one with the apple logo blurred out. I have a hard time believing the authenticity of that pic.
sclawis300 is offline   0 Reply With Quote
Old Aug 22, 2013, 09:03 AM   #5
BornAgainMac
macrumors 601
 
BornAgainMac's Avatar
 
Join Date: Feb 2004
Location: Florida Resident
If the gold iPhone is the only phone that has something I want then I might consider getting a case to hide that it is gold.
BornAgainMac is online now   0 Reply With Quote
Old Aug 22, 2013, 09:03 AM   #6
sclawis300
macrumors 65816
 
Join Date: Apr 2010
Quote:
Originally Posted by Kissaragi View Post
Not really to my taste but it doesn't actually look that bad in these photos.
mock up, not photo. hopefully it is accurate.
sclawis300 is offline   0 Reply With Quote
Old Aug 22, 2013, 09:04 AM   #7
c1phers
macrumors member
 
Join Date: Oct 2011
Quote:
Originally Posted by sclawis300 View Post
Has anyone actually seen anything other than the buttons for this? lets see a picture of the back already. and I don't mean the one with the apple logo blurred out. I have a hard time believing the authenticity of that pic.
It says in the pic, quick and dirty mockup... meaning its just a render based on speculation....
c1phers is offline   0 Reply With Quote
Old Aug 22, 2013, 09:04 AM   #8
crackbookpro
macrumors 65816
 
crackbookpro's Avatar
 
Join Date: Feb 2009
Location: Om nom nom nom
The Gold and Rose will be for women and the international market in my opinion. This is the consumer stance, but Apple's business stance perceives the Gold &/or Rose to harness production differentiation of marketing a superior or inferior product in a product lineup.

These 2 colors along with silver have different meanings of quality in different cultures. I just see the color being introduced to give more of an option for the 5S if the 5C had color options - Apple wants to create product differentiation while not hindering any potential sale to the new high-end iPhone 5S.
__________________
iMac 21.5" l 3.06GHz l 4GB RAM ~ iMac 24" l 3.06GHz l 4GB RAM
MBA 11" l 1.6GHz l 4GB RAM ~ Alu MB l 2.4GHz l 4GB RAM
iPhone 5 ~ iPad 2 & Air 2 ~ TV ~ BlackBook [RIP]
crackbookpro is offline   0 Reply With Quote
Old Aug 22, 2013, 09:06 AM   #9
sputnikv
macrumors regular
 
Join Date: Oct 2009
this will be popular with women
sputnikv is offline   5 Reply With Quote
Old Aug 22, 2013, 09:06 AM   #10
chimpboy74
macrumors 6502a
 
Join Date: Nov 2007
Location: Scotland
I'm more excited about the 5c. Wether I get one depends on price, features etc but I haven't heard anything about the S that has excited me.
__________________
Yours faithfully,
Chimpboy74
chimpboy74 is offline   0 Reply With Quote
Old Aug 22, 2013, 09:07 AM   #11
BvizioN
macrumors 68020
 
BvizioN's Avatar
 
Join Date: Mar 2012
Location: Manchester, UK
Send a message via Skype™ to BvizioN
I I had to list the top words I have read mostly on 2013 here in this forum it would be.....

1- Mac Pro
2- Flat Design
3- Steve wouldn't...
4-iPad mini Retina
5- Safari feels snapier...

Andf recently the gold iPhone and China are making the way into this list.
__________________
Born Albanian.
BvizioN is offline   2 Reply With Quote
Old Aug 22, 2013, 09:07 AM   #12
Serban
macrumors 68030
 
Join Date: Jan 2013
So this colour will be available like the other 2 in every country ? Or will be only for some in limited supplies ?
Serban is offline   0 Reply With Quote
Old Aug 22, 2013, 09:11 AM   #13
Northgrove
macrumors 6502a
 
Join Date: Aug 2010
Quote:
Originally Posted by Kissaragi View Post
Not really to my taste but it doesn't actually look that bad in these photos.
Yes, I don't think this is a big deal. I think it looks OK here as well: http://imgur.com/a/uisq6

It's so subtle that I wouldn't really call it gold. Champagne is better. It's like a metallic beige or tan color.
__________________
iPhone 5 • rMBP 15" (2012)
Northgrove is offline   0 Reply With Quote
Old Aug 22, 2013, 09:12 AM   #14
T5BRICK
macrumors 601
 
Join Date: Aug 2006
Location: Oregon
Quote:
Originally Posted by sclawis300 View Post
Has anyone actually seen anything other than the buttons for this? lets see a picture of the back already. and I don't mean the one with the apple logo blurred out. I have a hard time believing the authenticity of that pic.
Supposedly these are leaked photos.
T5BRICK is offline   1 Reply With Quote
Old Aug 22, 2013, 09:13 AM   #15
macs4nw
macrumors 68020
 
macs4nw's Avatar
 
Join Date: Sep 2010
Location: On Safari…..
This rumored gold/champagne iPhone5S is generating a lot of buzz. Everywhere I look, there's a column about it.
__________________
Due to my aversion to bragging and clichés, no words of wisdom to be found on this line.....
macs4nw is offline   0 Reply With Quote
Old Aug 22, 2013, 09:15 AM   #16
Abobrek
macrumors member
 
Join Date: Aug 2012
Click image for larger version

Name:	image.jpg
Views:	50
Size:	109.4 KB
ID:	429499

This is the champagne 5S compared to both white and black iPhone 5 models.
This image originally appears on 9to5Mac.com along with other photos.
Abobrek is offline   0 Reply With Quote
Old Aug 22, 2013, 09:19 AM   #17
CausticPuppy
macrumors 65816
 
Join Date: May 2012
Quote:
Originally Posted by Serban View Post
So this colour will be available like the other 2 in every country ? Or will be only for some in limited supplies ?
yes
__________________
2011 Mac Mini Server, 16 GB RAM, 256GB Crucial M4 SSD, 500GB HDD + 3TB NAS
Haswell rMBP 13" - i7/512GB
Mac Mini 1.83GHz Core2Duo, 3GB RAM, 60GB SSD
iPad Air/iPhone5S
CausticPuppy is offline   0 Reply With Quote
Old Aug 22, 2013, 09:24 AM   #18
NightFox
macrumors 68000
 
NightFox's Avatar
 
Join Date: May 2005
Location: Shropshire, UK
The 128GB rumour seems to also be gaining momentum, but unlike lots of the other leaks (such as the gold case, fingerprint reader and 5C), I'm not sure where the 128GB rumour even started - or was it just wishful thinking that's gathered pace along with the other rumours?

So is there any good substance behind the 128GB thing, have any of the 'good' analysts or in-the-know commenters mentioned this?

After what so many have said about the gold iPhone, it would be an interesting dilemma if the 128GB was only available in gold
__________________
2013 Mac Pro 6x3.5GHz :: MacBook Pro 13" 2.53GHz :: iPad 3 64GB :: iPho... Oh, you've gone.
NightFox is offline   0 Reply With Quote
Old Aug 22, 2013, 09:26 AM   #19
hydr
macrumors regular
 
Join Date: Feb 2009
Love how all the commentators are speculating about increased sales based on the notion that people would actually buy solely based on color. Hilarious!

Sure gold is popular in Asia, but come on.
hydr is offline   0 Reply With Quote
Old Aug 22, 2013, 09:27 AM   #20
ValSalva
macrumors 68040
 
ValSalva's Avatar
 
Join Date: Jun 2009
Location: Burpelson AFB
If only the chamfers and the back is gold then my case would hide most of it. I'd only see it through the camera and mute holes.

Seems like most people get cases for their phones. Maybe the gold should have been on the front plates. Not my concern though. I'm not ever getting a gold one
ValSalva is offline   0 Reply With Quote
Old Aug 22, 2013, 09:30 AM   #21
Rogifan
macrumors G3
 
Rogifan's Avatar
 
Join Date: Nov 2011
Wow some deep reporting there by Reuters.

Lets see, every day when I'm driving down the road in middle America I see champagne colored vehicles. And the drivers are not Asian.
__________________
"When we se something huge and powerful we aspire to make it small and meaningful."— Jony Ive 
Rogifan is offline   0 Reply With Quote
Old Aug 22, 2013, 09:32 AM   #22
bacaramac
macrumors 65816
 
bacaramac's Avatar
 
Join Date: Dec 2007
To me it seems that a rose colored silver phone would be way more popular with women than a gold one. I think adding a hint of pink to the white/silver model would look classy and appeal to a larger audience.

Hoping if it is gold, it stays in those markets where they like gold. To me it's like yellow gold jewelry, it has gone out of style. Just my thoughts.
__________________
iMac 27" 3.06Ghz 2TB Time Capsule and AP Express Current Gen AppleTV x 3 iPhone 5s Space Gray 16Gb iPod Touch 4th Gen White iPad mini White/Silver 16GB WiFi
bacaramac is offline   0 Reply With Quote
Old Aug 22, 2013, 09:48 AM   #23
doug in albq
macrumors 65816
 
doug in albq's Avatar
 
Join Date: Oct 2007
Apple marketing team going after the huge Rapper-Saudi market...

/sarcasm.
__________________
http://dougitdesign.com/blog
doug in albq is offline   1 Reply With Quote
Old Aug 22, 2013, 10:00 AM   #24
Plutonius
macrumors 601
 
Plutonius's Avatar
 
Join Date: Feb 2003
Location: New Hampshire
Quote:
Originally Posted by MacRumors View Post
Most of the customers Reuters interviewed at Apple's Xidan store, however, weren't sold on the idea of a gold iPhone, and consumers in India were "just as skeptical."
You tell people it's a gold colored phone, and they say they don't like it. You show people pictures of a champaign colored phone, and most people like / love it. I wish all these news articles would describe it as champaign colored since champaign colored is not the same as gold colored.

----------

Quote:
Originally Posted by chimpboy74 View Post
I'm more excited about the 5c. Wether I get one depends on price, features etc but I haven't heard anything about the S that has excited me.
Nobody knows yet where the 5C will be sold. It will probably be available but it was designed for emerging markets. I believe also that it will only be sold with 16GB while the 5S will be sold with 32 / 64 / 128 GB.
Plutonius is offline   0 Reply With Quote
Old Aug 22, 2013, 10:10 AM   #25
kenetic
macrumors regular
 
Join Date: Dec 2006
What can we store in a 128GB iPhone? I have a 32GB and it didn't fill it up yet.
kenetic is offline   0 Reply With Quote

Reply
MacRumors Forums > News and Article Discussion > MacRumors.com News Discussion

Thread Tools Search this Thread
Search this Thread:

Advanced Search
Display Modes

Similar Threads
thread Thread Starter Forum Replies Last Post
iPad: iPhone 5s in gold is white/gold, how will the iPad 5 look in gold? bobright iPad 1 Oct 19, 2013 12:59 AM
China Unicom and China Telecom to Start Pre-Orders for iPhone 5S and iPhone 5C Next Week MacRumors MacRumors.com News Discussion 34 Sep 10, 2013 01:04 PM
AllThingsD Confirms Apple Will Release a Gold iPhone MacRumors MacRumors.com News Discussion 305 Sep 1, 2013 08:42 AM
China Mobile Confirms Another Recent Meeting Between Chairman and Apple CEO Tim Cook MacRumors MacRumors.com News Discussion 42 Aug 1, 2013 11:06 PM
Reuters Confirms a Smaller Dock Connector and Relocated Headphone Jack on Next iPhone MacRumors MacRumors.com News Discussion 389 Aug 7, 2012 06:13 PM

Forum Jump

All times are GMT -5. The time now is 04:18 AM.

Mac Rumors | Mac | iPhone | iPhone Game Reviews | iPhone Apps

Mobile Version | Fixed | Fluid | Fluid HD
Copyright 2002-2013, MacRumors.com, LLC