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Old Aug 22, 2013, 04:18 PM   #1
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Apple Revamps and Expands its Education Page Ahead of iOS 7 Launch




Apple has launched (via The Loop) a newly redesigned "Apple and Education"*page on its website, with a simplified design and re-imagined categories that tout iPads, Macs, Special Education, and "Real Stories."

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"We believe that technology has the power to transform the classroom. It can pave new ways of thinking. New ways of sparking ideas. Yet the foundation never changes: A dedication to learning that's always been part of our DNA. We've been proud to work alongside educators and students to reinvent what it means to teach and learn. And together we're going things we never thought possible."
Each individual section on the site offers resources for both teachers and parents. In the iPad section, for example, Apple shares information on teaching with the iPad, apps for lesson planning, and teacher stories. The Mac section highlights productivity apps in the iLife and iWork software suites, along with the Mac App Store.

In its Special Education section, Apple promotes the accessibility options available with both iOS and OS X and the Real Stories portion of the site offers up teacher experiences and profiles of schools that have successfully incorporated Apple products into their classrooms.

Apple's revamped education site comes as the company prepares to implement sweeping changes to its educational program with the introduction of iOS 7. As part of its efforts to increase device usage in schools, Apple will permit children under age 13 to own and operate individual iTunes accounts for the first time. The company is also adding a number of new tools for teachers, including new Mobile Device Management options.

In recent months, Apple has been involved in several large deals that will see expanded iPad use in classrooms. In June the company won a $30 million contract from the L.A. Unified School District and Tim Cook has also been in talks with the Turkish President over a $4.5 billion educational deal.

Article Link: Apple Revamps and Expands its Education Page Ahead of iOS 7 Launch
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Old Aug 22, 2013, 04:20 PM   #2
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It's great they're really promoting education in their products. Different way of marketing.
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Old Aug 22, 2013, 04:23 PM   #3
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Looks really nice, very iOS 7ish.
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Old Aug 22, 2013, 04:24 PM   #4
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It looks a lot better than before, more modern Apple looking.
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Old Aug 22, 2013, 04:33 PM   #5
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It still looks iOS 6-ish though. Just cleaner.
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Old Aug 22, 2013, 04:41 PM   #6
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Good direction!
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Old Aug 22, 2013, 04:54 PM   #7
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Looks really nice, very iOS 7ish.
Yup, it does. I like it.
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Old Aug 22, 2013, 05:06 PM   #8
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What I still don't understand is why Apple uses images for headers and such. I mean, they don't even try to make it efficient by putting it in sprites or so.
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Old Aug 22, 2013, 05:19 PM   #9
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But Microsoft is giving away Surface RTs. Tough to beat a company dumping product.
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Old Aug 22, 2013, 05:23 PM   #10
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But Microsoft is giving away Surface RTs. Tough to beat a company dumping product.
Sometimes Free is too expensive and this holds true in terms of the Surface.
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Old Aug 22, 2013, 05:30 PM   #11
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Two weeks into the school year, the iPads from the L.A. Unified School District contract are already on their way to the first district schools, and initial teacher training sessions have already taken place, although it'll be late 2014 before all district schools have them.

The contract provides iPads for both the students and their teachers. The trick will be for teachers to quickly learn the best way to teach with these devices, not to use them as toys or depend on them to simply replace books, but to lead students to new ways of learning and new sources of inspiration.

I'm hoping that Apple will provide ongoing resources to teachers as they search for the best software and teaching methods to fit their students and curriculum.
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Old Aug 22, 2013, 05:32 PM   #12
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But Microsoft is giving away Surface RTs. Tough to beat a company dumping product.
Not an harder than apple getting big contracts like LAUSD even though the Surface was way cheaper. The district didn't see the value then, not likely to now
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Old Aug 22, 2013, 05:48 PM   #13
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New but old

I like the design but the site in general needs an overhaul. It's funny how long they have been making mobile phones but they still don't have a responsive/mobile site.

The use of images for headings is also strange and not very SEO friendly.

Maybe they have something in the works around the time iOS7 comes out.
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Old Aug 22, 2013, 07:35 PM   #14
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Awww.... that's pretty cute. Apple needs to get some "big people" in the enterprise market using iOS and show them getting some serious things done on their devices... things that pay the bills. Oh wait... that market is hard to find.

Seriously. This is what happened to Apple in the 90's. They theorized that if you focused on the little kiddie school market, they in turn would grow up using macs. Well, I guess that 10% market penetration really paid off big time.
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Old Aug 23, 2013, 12:14 AM   #15
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In spite of some of the nay-saying, overall a no-brainer really. This renewed education initiative is a huge opportunity for Apple. Not vigorously addressing this market, with all their hardware, software, a plethora of available accessories for their devices, iBooks, the App store and iTunesU, would be a golden opportunity missed by Apple, and a serious abdication of their vision for continued growth.

Many education depts, the world over are following with great interest, eEducation initiatives planned for the near future, or currently under way, and Apple could, and certainly deserves to be, at the forefront of this education 'evolution' of sorts.
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Old Aug 23, 2013, 04:52 AM   #16
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Considering the design inconsistencies and decreased usability in iOS7 they're going to need schools to teach people how to use it.
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Old Aug 23, 2013, 07:48 AM   #17
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Hey kids! You ready to see what it looks like when you rush and stick the marketing team in charge of iconography!?
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Old Aug 23, 2013, 08:29 AM   #18
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Originally Posted by Rosco View Post
I like the design but the site in general needs an overhaul. It's funny how long they have been making mobile phones but they still don't have a responsive/mobile site.

The use of images for headings is also strange and not very SEO friendly.

Maybe they have something in the works around the time iOS7 comes out.
They were also the first people to make a decent mobile browser able to display desktop sites properly; mobile websites aren't always necessary.

Personally I like that I can scan the page and then zoom in, rather than endlessly scrolling an "optimised" page only to find the information I wanted actually isn't on that page so I have to try another one.
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Old Aug 23, 2013, 10:11 AM   #19
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Considering the design inconsistencies and decreased usability in iOS7 they're going to need schools to teach people how to use it.
Decreased usability? Please explain...
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Old Aug 23, 2013, 11:18 AM   #20
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The biggest thing Apple could do for Educational users (and Small Business) is to support MacClassic, Rosetta, PPC, 68K. There is a tremendous amount of excellent quality software that they have made obsolete by abandoning these technologies. Apple is huge. They have money coming out their wazoo. They could easily do this and make a difference.
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Old Aug 23, 2013, 11:57 AM   #21
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What's up with the inconsistency. The home page hero shot and other images have rounded corners, wherein the linked/sub-pages have hero images with square corners. May seem trivial but Apple's success was attributed to uniformity, consistency, and attention to detail.
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Old Aug 23, 2013, 12:37 PM   #22
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If you've struggled with Lion/ML Server in any kind of heterogenous network environment (which school/university networks tend to be), then you know how flawed this myopic iphone/ipad everywhere campaign is. If you can't get your lab machines (the ones that actually do real work) on the network reliably without installing, configuring, wiping and reinstalling over and over, then who cares about iOS?
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Old Aug 23, 2013, 02:02 PM   #23
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For some reason this reminds me of the Mac Education movement in the mid 1990s.
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Old Aug 23, 2013, 02:46 PM   #24
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If you can't get your lab machines (the ones that actually do real work) on the network reliably without installing, configuring, wiping and reinstalling over and over...
Sounds like every institution I've worked at with Windows as their primary platform.

Last edited by dysamoria; Aug 23, 2013 at 02:47 PM. Reason: Clarity of quote
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Old Aug 23, 2013, 03:35 PM   #25
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Sounds like every institution I've worked at with Windows as their primary platform.
I'm the last person to defend Windoze, but it's reality, and versions of OSX Server prior to Lion worked just fine in mixed environments.
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