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Apple Beefing Up iAd Team Ahead of iTunes Radio Launch

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Apple has been working to expand its iAd team over the past month, posting job listings for dozens of positions just as the company prepares to launch its iTunes Radio streaming music service, notes Ad Age. Apple's iAd team is handling advertising for the new service and has reportedly already signed up a number of high-profile brands to advertise on the service from its launch.
Apple had posted five iAd-related jobs to its own job board and another 35 to LinkedIn just in the month of August as of Friday. The openings are for a variety of jobs including account coordinators, ad design managers, project managers and engineers who will create new rich media ads for iAd.

In addition, Apple appears to be hiring ad execs with creative experience to help brands and agencies create better ads for its expanding iAd advertising network.
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itunes_radio_devices-800x389.jpg
The report specifically highlights a creative design manager position intended to bridge account management and user experience functions, and while it says that the mid-August job posting was taken down last week, it appears to have been reposted by Apple last Friday.
As a head of the design and creative technology team, the Creative Manager supervises Designers and Creative Technologist and participates in the user experience and design execution of advertising campaigns on the iAd Network. [...]

Working with cross functional teams of engineers and producers, you will be working with our agency partners, defining the best experiences in advertising for the iAd Network while pushing the limits of creative and technical platform. Your ability to be creative and resourceful in problem solving while working effectively with a range of technical backgrounds is extremely important in this position.
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According to previous reports, iTunes Radio listeners will be served an audio ad roughly every 15 minutes, with a video ad coming once per hour at times when the user is likely to be looking at his or her device. Subscribers to Apple's $25/year iTunes Match service will be able to listen to iTunes Radio without ads. iTunes Radio will be available only in the United States at its launch alongside iOS 7 later this month, with expansion to other countries coming over time.

Article Link: Apple Beefing Up iAd Team Ahead of iTunes Radio Launch
 
Article Link
https://www.macrumors.com/2013/09/04/apple-beefing-up-iad-team-ahead-of-itunes-radio-launch/
0

0029937

Cancelled
Jul 29, 2010
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Is it not a bit rushed/late to be hiring right before the release? I would think you would have wanted to do this 2-3 months ago.
 
SmileyBlast!

SmileyBlast!

macrumors 6502a
Mar 1, 2011
654
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Talk about coming full circle.

:apple: is the new big media advertiser?

People like internet radio because it is free and has few (skippable) ads. They better do a good job of creating these ads or people will not use iRadio. It does not sound like they are going to be just Audio ads but may have video (visuals) as well.

I guess we are going to hear about the iPaper digital news and magazine product next with Digital Print ads in it.
 
rabidz7

rabidz7

macrumors 65816
Jun 24, 2012
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Advertisers annoy me. I pay for things, not listen to random ads.
But, normal ads are OK, because not everyone will pay for music.
Targeted ads are never OK and should be eliminated.
I hope that "iAd" isn't another targeted ad scheme.
 
J

Jzaque

macrumors newbie
Jun 16, 2011
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Plutonius said:
I can see a large majority of the people using iTunes radio getting iTunes match to avoid the ads.
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I expect it to be relatively few, and I'm thinking Apple does as well. People who are interested in a service like Match (or Google Play Music, etc.) are probably already using one. Although $25 to get rid of ads for a year may indeed be a good deal for anyone who is using iTunes Radio regularly, the "large" upfront payment will be a barrier to entry, much more so than if it were $2-3 monthly.
 
gnasher729

gnasher729

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Nov 25, 2005
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ValSalva said:
Depressing. Can we assume iAds are especially necessary to pay the recording labels to get the iRadio deal done?
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Apparently they are necessary to provide music to people without payment. People paying $25 a year for iTunes match get no adverts.
 
hauntvictim

hauntvictim

macrumors 6502
Sep 23, 2009
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Orange County, CA
When the user is looking at their device?

I dont get it? Does that mean we lok at our device once per hour at the exact time the vidoe ad comes in or have they figured out some algorithm as to when we lookat our device in this per hour cap? I am interested in this.
 
ValSalva

ValSalva

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Jun 26, 2009
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gnasher729 said:
Apparently they are necessary to provide music to people without payment. People paying $25 a year for iTunes match get no adverts.
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Yes, that's what I mean. The recording companies must charge Apple a certain amount to stream the music. iAds must cover the people who do not pay for iTunes Match.
 
M

Mactendo

macrumors 68000
Oct 3, 2012
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Creative design manager? NOOO...
Can't they just pick a random genius guy from their marketing team who designed the marvellous iOS 7 icons?
 
L

lars666

macrumors 65816
Jul 13, 2008
1,192
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ValSalva said:
Yes, that's what I mean. The recording companies must charge Apple a certain amount to stream the music. iAds must cover the people who do not pay for iTunes Match.
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Nice addition would be that if you, let's say, buy 10 tracks in the iTunes Store of songs you've discovered via iRadio, you get one month of ad-free. Or something like this, you get the idea. Would serve the purpose for both parties.
 
Twimfy

Twimfy

macrumors 6502a
Sep 11, 2011
888
246
UK
Battlefield Fan said:
Don't bother. With iTunes Match many of us will never hear them.
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True, we might not but I don't think the general public have warmed to iTunes Match yet. I might be wrong, I'd love to see some sales figures though.

Match is brilliant but it's incredibly difficult to explain the benefits to some people without them falling asleep.
 
GenesisST

GenesisST

macrumors 68000
Jan 23, 2006
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Twimfy said:
True, we might not but I don't think the general public have warmed to iTunes Match yet. I might be wrong, I'd love to see some sales figures though.

Match is brilliant but it's incredibly difficult to explain the benefits to some people without them falling asleep.
Click to expand...

Don't forget the cheaper backup of you iTunes library! Much cheaper than Crashplan or mozy!
 
X

xVeinx

macrumors 6502
Oct 9, 2006
361
0
California
Mactendo said:
Creative design manager? NOOO...
Can't they just pick a random genius guy from their marketing team who designed the marvellous iOS 7 icons?
Click to expand...

They would, but he can't do it. While presenting to Cook, Cook stopped rocking in his chair entirely and the presenter fell down grabbing his throat. Something about "You have failed me for the last time" or something....
 
F

forthelove

macrumors newbie
Mar 6, 2013
22
0
hauntvictim said:
I dont get it? Does that mean we lok at our device once per hour at the exact time the vidoe ad comes in or have they figured out some algorithm as to when we lookat our device in this per hour cap? I am interested in this.
Click to expand...

Accelerometer senses movement after a long period of inactivity
 
Vanilla35

Vanilla35

macrumors 68040
Apr 11, 2013
3,344
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xVeinx said:
They would, but he can't do it. While presenting to Cook, Cook stopped rocking in his chair entirely and the presenter fell down grabbing his throat. Something about "You have failed me for the last time" or something....
Click to expand...

Hahah, I'm glad other people read that article also. Too funny
 
markcres

markcres

macrumors 6502
Mar 30, 2006
320
313
UK
Apple .... please stop investing so much effort in squeezing every last penny out of your customers - especially during a recession. When is the next Jony Ive going to come along? Invest in new blood and new creative staff - not for crap like iAd...but innovation in new exciting products and technology. All you do is bump up specs of existing products and hire people for court battles and advertising...Steve would not be happy with the direction you are going.
 
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