Register FAQ / Rules Forum Spy Search Today's Posts Mark Forums Read
Go Back   MacRumors Forums > News and Article Discussion > Mac Blog Discussion

Reply
 
Thread Tools Search this Thread Display Modes
Old Sep 12, 2013, 08:16 AM   #1
MacRumors
macrumors bot
 
Join Date: Apr 2001
Internal Apple Video Showing Pop-Up Store Construction at SXSW 2011 Surfaces




An internal Apple video depicting the construction of an Apple pop-up store at the 2011 South by Southwest (SXSW) music festival in Austin, Texas has surfaced on YouTube (via Sonny Dickson). Specifically, the video starts with the store's unveiling and then transitions to the construction of the store, with floor construction, movement of products, and final decoration to match the internals of a standard Apple Retail Store. The video then shows the store's grand opening as employees are briefed and closes with the following quote from CNET senior writer Daniel Terdiman:
Quote:
No matter how many giant stages Pepsi builds or parties Facebook or Digg throw, no matter how many giant buses CNN has there...when all is said and done the one launch everyone will remember from SXSW this year will be the pop-up Apple Store and the iPad 2 going on sale.
Apple opened the temporary store at SXSW in 2011 for the launch of the iPad 2, but chose not to create a store for the festival in the following year or in subsequent years. Among recent high-profile projects, Apple opened a new, glass-enclosed Apple Store at the Stanford Shopping Center in Palo Alto, California, and is working on a new two-story retail store in Shanghai's new IPAM mall.

Article Link: Internal Apple Video Showing Pop-Up Store Construction at SXSW 2011 Surfaces
MacRumors is offline   0 Reply With Quote
Old Sep 12, 2013, 08:20 AM   #2
fpsBeaTt
macrumors 6502
 
Join Date: Apr 2010
One cannot simply pop-up repeatedly.
__________________
15" RMBP 2.6GHz16GB; 11" MBA; iPad Mini R;Gold iPhone 5S; 27" Thunderbolt Display; PC: 4GHz i7, 3GB 7970, 6GB triple channel RAM, Lian Li A71F case, Logitech G700 mouse, Apple Wireless Keyboard.
fpsBeaTt is offline   0 Reply With Quote
Old Sep 12, 2013, 08:26 AM   #3
barkomatic
macrumors 68040
 
Join Date: Aug 2008
Location: Manhattan
That's the most permanent looking pop up store I've seen. Basically, they renovated a space with hardwood flooring and all the lighting and fixtures of a mall-type Apple store and called it a pop up.

By contrast, the Halloween pop up stores in my city are always in raw spaces with concrete floors and cash registers plugged into extension cords.
barkomatic is offline   0 Reply With Quote
Old Sep 12, 2013, 08:28 AM   #4
Michaelgtrusa
macrumors 601
 
Michaelgtrusa's Avatar
 
Join Date: Oct 2008
Location: Everywhere And Nowhere
Time to make some more money.
__________________
iMACAll life is an experiment. The more experiments you make the better.
TWITTER TUMBLR
Michaelgtrusa is online now   0 Reply With Quote
Old Sep 12, 2013, 08:43 AM   #5
jtp098
macrumors 6502a
 
Join Date: Apr 2010
Location: Purchase
Can i have a pop up house built by them please? probably be better built then some contractors haha
jtp098 is offline   1 Reply With Quote
Old Sep 12, 2013, 09:35 AM   #6
darijoe
macrumors regular
 
Join Date: Jan 2008
Location: Melbourne, Australia
Whoopty doo.
__________________
Byte into an Apple
15" MacBook Pro Mid 2012 2.6GHz i7 750GB HDD 8GB RAM (Sep 2012), iPad 2 32GB +3G (Apr 2011)
iPhone 4S 32GB White (Oct 2011), Apple TV 3rd generation (July 2012)
darijoe is offline   0 Reply With Quote
Old Sep 12, 2013, 01:26 PM   #7
alksion
macrumors 65816
 
alksion's Avatar
 
Join Date: Sep 2010
Location: Los Angeles County
Send a message via Skype™ to alksion
I think one criteria to be an Apple Genius is hipsterism.
__________________
When life gives you lemons, eat an apple.
alksion is offline   0 Reply With Quote
Old Sep 12, 2013, 02:26 PM   #8
taptic
macrumors 65816
 
taptic's Avatar
 
Join Date: Dec 2012
Location: California
Lol, 1:46.

"You like recovery mode, eh?"
taptic is offline   0 Reply With Quote
Old Sep 13, 2013, 08:03 AM   #9
Battlefield Fan
Banned
 
Join Date: Mar 2008
Must not have been successful.
Battlefield Fan is offline   0 Reply With Quote
Old Sep 13, 2013, 08:28 AM   #10
CHMK
macrumors regular
 
Join Date: Sep 2012
very impressive that they can do this in quite a relatively short time.


'this is going to be one of the best days of your career'. god for their sake i certainly hope not.
__________________
iPhone 5s 64GB Space Grey
rMBP 2.3GHz, 8GB Ram, 256GB SSD Intel i7
CHMK is offline   0 Reply With Quote
Old Sep 15, 2013, 10:03 PM   #11
RobertMartens
macrumors 6502a
 
RobertMartens's Avatar
 
Join Date: Aug 2002
Location: Tokyo, Japan
Quote:
Originally Posted by alksion View Post
I think one criteria to be an Apple Genius is hipsterism.
You can be whatever you choose to be!

----------

Quote:
Originally Posted by MacRumors View Post
Apple opened the temporary store at SXSW in 2011 for the launch of the iPad 2, but chose not to create a store for the festival in the following year or in subsequent years.
Apple opened the store in 2011

chose not to the following year (2012)

or in subsequent years (2013)


Are you describing 2013 as "subsequent years", don't you just mean, "two years ago, last year and this year" Work on your prose and tell your editor to wake up.
__________________
I need a new phone, One that won't make me sick, One that won't make me crash my car, Or make me feel three feet thick, One that won't hurt my head, One that won't make me nervous,Wondering what to do
RobertMartens is offline   0 Reply With Quote
Old Sep 17, 2013, 12:35 PM   #12
alksion
macrumors 65816
 
alksion's Avatar
 
Join Date: Sep 2010
Location: Los Angeles County
Send a message via Skype™ to alksion
Quote:
Originally Posted by RobertMartens View Post
You can be whatever you choose to be!
True! And so it seems Apple Genius's choose to be hipsters
__________________
When life gives you lemons, eat an apple.
alksion is offline   0 Reply With Quote

Reply
MacRumors Forums > News and Article Discussion > Mac Blog Discussion

Thread Tools Search this Thread
Search this Thread:

Advanced Search
Display Modes

Similar Threads
thread Thread Starter Forum Replies Last Post
Video Depicting Demolition Progress at Apple Campus 2 Site Surfaces [Updated] MacRumors Mac Blog Discussion 34 Mar 25, 2014 07:45 PM
Apple Store under construction intentional iPhone 16 Sep 10, 2013 08:51 AM
Vintage Video of Movie Critics Siskel and Ebert Reviewing Apple Commercials Surfaces Online MacRumors Mac Blog Discussion 17 Aug 1, 2013 11:57 AM
Apple Store now showing in store availability for RMBP!!! mohsy90 MacBook Pro 8 Jun 15, 2012 06:32 AM

Forum Jump

All times are GMT -5. The time now is 01:06 PM.

Mac Rumors | Mac | iPhone | iPhone Game Reviews | iPhone Apps

Mobile Version | Fixed | Fluid | Fluid HD
Copyright 2002-2013, MacRumors.com, LLC