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Old Sep 16, 2013, 10:12 PM   #1
MacRumors
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Apple Releases New iPhone 5c 'Plastic Perfected' Ad




Apple has launched a new ad for the iPhone 5c called "Plastic Perfected," focusing on the bright colors and the polycarbonate material of Apple's new iPhones. The ad, which features the catchy song "Rill Rill" from Sleigh Bells and no dialogue, depicts liquid in various colors morphing into the iPhone 5c.

The ad is similar to earlier iPhone 5c marketing materials, including a video for the iPhone 5c that debuted during the company's September 10 iPhone event, which also had a heavy focus on the materials and construction of the phone.

Apple's iPhone 5c became available for pre-orders last Friday, and as of today, several carrier-specific models of the device are still in stock, though several unlocked models of the device are now experiencing slight shortages with an expected delivery date of September 25.

The iPhone 5c can currently be pre-ordered from Apple's website and is priced at $99 for the 16GB version and $199 for the 32GB version with a two-year carrier contract. The device, along with the iPhone 5s, will be available in stores on Friday, September 20.

Article Link: Apple Releases New iPhone 5c 'Plastic Perfected' Ad
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Old Sep 16, 2013, 10:13 PM   #2
Michaelgtrusa
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I hope this phone does well.
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Old Sep 16, 2013, 10:13 PM   #3
clunkmess
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Very cool.
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Old Sep 16, 2013, 10:13 PM   #4
MultiMediaWill
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Honestly this ad kinda sucks...
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Old Sep 16, 2013, 10:15 PM   #5
lilo777
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The irony here is that, at least indirectly, Apple is advertising Android and WP phones which, rightfully or not, are associated with plastic. People might think that if Apple is so high on plastic, then this is the right way to go.
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Old Sep 16, 2013, 10:15 PM   #6
SchneiderMan
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Well know we know the "C" stands for colorful as described at the end. Didn't think the music was any good nor did it match the theme at all. Blah!
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Old Sep 16, 2013, 10:16 PM   #7
Chaszmyr
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Quote:
Originally Posted by MultiMediaWill View Post
Honestly this ad kinda sucks...
I kind of agree with you. For starters, I just don't like the feel of it. But also, it will probably be at least half way through the commercial before people even realize it is a commercial for a phone and/or Apple product. And lastly, the music seems too low-key to me. The iconic colorful iPod commercials always seemed to have really energetic music playing.
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Old Sep 16, 2013, 10:16 PM   #8
santydolby
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Meh!

This whole new "unapologetically" plastic philosophy, and the ad seem very meh to me. For once I feel for Samsung who were unnecessarily trolled "plastic" in the recent years when they actually did a very good job of it.

Samsung 1 - Apple 0
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Old Sep 16, 2013, 10:17 PM   #9
Tankmaze
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I don't know why, but the color seems "off" for me. somethings not right, can't put my finger on it though...

but I like this color a lot:

Thumb resize.
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Old Sep 16, 2013, 10:19 PM   #10
Carlanga
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Originally Posted by Michaelgtrusa View Post
I hope this phone does well.
I hope not, at the current price point is not a good way of setting prices for future iPhones so I hope it tanks.
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Old Sep 16, 2013, 10:19 PM   #11
lotzosushi
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Now I really want Laffy Taffys. =/
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Old Sep 16, 2013, 10:21 PM   #12
echo44
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ah ah ah ah ah ah

visually nice, could do without the ah ah ah
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Old Sep 16, 2013, 10:22 PM   #13
donutbagel
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Now I really want Laffy Taffys. =/
Are you kidding me?! I was about to say that, expecting nobody else to even think of something similar.
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Old Sep 16, 2013, 10:22 PM   #14
Diseal3
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Tough time to be a shareholder..
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Old Sep 16, 2013, 10:22 PM   #15
donutbagel
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This is a good ad except for the music.
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Old Sep 16, 2013, 10:22 PM   #16
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The song is "Rill Rill" by Sleigh Bells.

http://www.youtube.com/watch?v=uLRnmQ-4Yp0
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Last edited by TimeSquareDesi; Sep 16, 2013 at 10:35 PM.
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Old Sep 16, 2013, 10:23 PM   #17
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they could have done better
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Old Sep 16, 2013, 10:24 PM   #18
Tim F.
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Music

Whoever the artist is and what they call this song, it's based on "Can You Get To That" by Funkadelic, on "Maggot Brain." So that's cool.

I once had a life, or rather
Life had me
I was one among many
Or at least I seemed to be
Well, I read an old quotation in a book just yesterday
Said "Gonna reap just what you sow,
The debts you make you have to pay."
Can you get to that?
Can you get (I wanna know)
I want to know if you can get to that (hey!) (get to that!)
Can you get (can you get to that)(I wanna know)
I want to know if you can get to that
I recollect with a-mixed emotions
All the good times we used to have
But you were making preparations
For the coming separation
And you blew everything we had
When you base your love on credit
And your loving days are done
Checks you signed with a-love and kisses
Later come back signed "insufficient funds"
Yeah, get to that!
Can you get (I wanna know)
I want to know if you can get to that (hey!) (get to that!)
Can you get (can you get to that)(I wanna know)
I want to know if you can get to that
(x3)
When you base your life on credit
And your loving days are done
Checks you signed with love and kisses
Later come back signed "insufficient funds"
Y'all get to that
Can you get (I wanna know)
I want to know if you can get to that (hey!) (get to that!)
Can you get (can you get to that)(I wanna know)
I want to know if you can get to that
(x2)
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Old Sep 16, 2013, 10:25 PM   #19
Narrator Jack
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[redacted]

Last edited by Narrator Jack; Aug 28, 2014 at 08:31 PM.
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Old Sep 16, 2013, 10:28 PM   #20
Michael Scrip
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Before this thread gets too out of control.... think about this. It's sometimes not the material that people have an issue with.

It's build quality.

There are a lot of phones made out of plastic that have removable batteries. By nature, the battery door is usually a thin flimsy attachment. It may wiggle and squeak... and it could make the entire phone feel less than desirable in the hand. After all... it's two pieces.

In contrast... a phone with a one-piece plastic shell over a strong metal chassis will feel much better in the hand. It feels like a solid mass.

Both of those are "plastic phones" but their build quality is quite different.
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Old Sep 16, 2013, 10:29 PM   #21
mistafro
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I cannot for the life of me understand why they won't do a "Hot pink" color... teenage girls would die for it and they would sell 50 million alone just because of that color!
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Old Sep 16, 2013, 10:29 PM   #22
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When I think of plastic perfected, it's definitely not Nicki Minaj
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Old Sep 16, 2013, 10:29 PM   #23
newyorksole
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I like the music a lot. Definitely doesnt have that typical Apple feel though.
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Old Sep 16, 2013, 10:32 PM   #24
musika
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She's like a rainbow.

http://www.youtube.com/watch?v=se9ocWoqNjY
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Old Sep 16, 2013, 10:34 PM   #25
TimeSquareDesi
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thanks for the info! i didn't know that. the song in the commercial is "rill rill" by sleigh bells in case you're interested which im sure you're not

http://www.youtube.com/watch?v=uLRnmQ-4Yp0

Quote:
Originally Posted by Tim F. View Post
Whoever the artist is and what they call this song, it's based on "Can You Get To That" by Funkadelic, on "Maggot Brain." So that's cool.
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