Last year my daughter came to me and wanted to upgrade her iPhone 4 to the new 5 because she was having some problems with it that I couldn't resolve. She wanted to trade hers in, pay for some of it out of her money, and I could pay the balance. I told her I would make her a deal. Get straight A's for the entire school year and I would get her the new phone.
She worked her butt off for the entire year and did it. Not even 1 B+. And this was in a new school that we had moved to.
So in June I told her I would get her a new phone or she could wait for the new 5S to come out. She thought she could wait if it didn't take to long because her phone was acting up all the time. She waited and waited. I kept her updated on all the leaks about the new 5S.
Finally it was released. My wife was up with me at 3:00 a.m. and stood in line at the Verizon store to make sure she got her new phone that she earned the day it was released. She was first in line and others filed in behind her. When the doors opened they told her they had NO SILVER 5S PHONES IN 64GB or 32GB. We searched all over and couldn't find one.
After work I called every outlet within a three hour drive and of course no luck. So I went home and ordered one online and had to tell my daughter it "might" be here in a couple weeks. Being a bright, well adjusted, and secure 15 year old she took the news very well. She continues to amaze me and make me so proud. She understands that we did all that we could do. She is not at all upset with my wife and I rather with Apple. I told her I would write a blog that showed the reality to you and hopefully the board and your stockholders.
My thoughts to you are this. I think it is very poor business practice to release a highly anticipated product to the world and not actually have the product to sell. This all in the name of publicity so the media can report on the long lines waiting to get their hands on your latest, greatest thing. To report that the demand is SO crazy that you are selling out. Selling out of what? THERE WASN'T EVEN PRODUCT TO SELL!
This was the reality Mr. Cook. I don't know what it was like in "Palo Alto", but it was a pretty pathetic scene in middle America.
She worked her butt off for the entire year and did it. Not even 1 B+. And this was in a new school that we had moved to.
So in June I told her I would get her a new phone or she could wait for the new 5S to come out. She thought she could wait if it didn't take to long because her phone was acting up all the time. She waited and waited. I kept her updated on all the leaks about the new 5S.
Finally it was released. My wife was up with me at 3:00 a.m. and stood in line at the Verizon store to make sure she got her new phone that she earned the day it was released. She was first in line and others filed in behind her. When the doors opened they told her they had NO SILVER 5S PHONES IN 64GB or 32GB. We searched all over and couldn't find one.
After work I called every outlet within a three hour drive and of course no luck. So I went home and ordered one online and had to tell my daughter it "might" be here in a couple weeks. Being a bright, well adjusted, and secure 15 year old she took the news very well. She continues to amaze me and make me so proud. She understands that we did all that we could do. She is not at all upset with my wife and I rather with Apple. I told her I would write a blog that showed the reality to you and hopefully the board and your stockholders.
My thoughts to you are this. I think it is very poor business practice to release a highly anticipated product to the world and not actually have the product to sell. This all in the name of publicity so the media can report on the long lines waiting to get their hands on your latest, greatest thing. To report that the demand is SO crazy that you are selling out. Selling out of what? THERE WASN'T EVEN PRODUCT TO SELL!
This was the reality Mr. Cook. I don't know what it was like in "Palo Alto", but it was a pretty pathetic scene in middle America.