The more I think about this the more obnoxious it sounds.
This is nothing more than apple trying to get free marketing at its customer's expense. They are artificially generating lines by withholding stock so they can have a little miniature launch day everyday for the next month or so.
Like the OP said, it's BS. But it's apple and it's a new iPhone so its going to work.
And apparently everyone wants one. More than when the 5 came out. I have (somewhat of) a life. Standing outside waiting for things like tickets and iPhones (unless Woz is there) isn't something that I'd do again. If I order a 5s, I'll have it delivered and avoid the paddocks and stares...
And they were calling people out of the paddock occasionally. I don't know why only some were called in to the store. Perhaps it has to do with pacing the flow? Checking in new product? Deciding who wanted what model, and who gets it? Someone was walking around with a clipboard (yeah, in a computer store) with names and what looked like preferences for something (assuming the iPhone?)...
I guess if you absolutely have to have 'The Item' of the year, as quickly as possible, you have to be willing to stand in line... Just be kind to each other.
I remember waiting overnight for Jimmy Buffett tickets. The window opened, and they called a lottery. I was fifth in the lottery. The fourth guy stood there at the window trying to talk to a friend to decide how many tickets (lawn) they should buy as the pavilion tickets were sold out. Everyone behind me wanted to rip this douche bag apart... The urge to strangle him swept over me too. Standing at the window isn't the time to decide how many to buy... Lines can be frustrating... Hopefully Apple runs theirs better. By the time DB got his tickets, the concert completely sold out which left me wondering if going to a Buffett concert was 'all that'...
If I ask, I can have drinks spilled on me in the privacy of my own home. Getting my body groped too, if I want. It's the smashing of toes that takes some effort. Whatever...